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HD AND XM

S

smashedcd

the following is a quote from another board. but it is what i was thinking and i got permission to post it :)


It may indeed be a long time before HD radio makes it into small town America. Radio execs and the media tend to be both elitest and provincial. When they talk about things like HD radio, they tend to forget us vast unwashed masses that live outside of the nations largest cities. That's the beauty of XM, it works everywhere

my thoughts:

yep. hd may take off. but for those of us who live 40 miles from anything i think we need to stick with xm. now if you live in chicago, LA, or new york it would be worth sheling out the 299 on the radio..but not for small town america.
<P ID="signature">______________
note to the NAB..satellite radio..its worth paying for!!</P>
 
I'm thinking yes it will be in the major markets only for a few years. Once it becomes profitable (meaning enough people have HD radio's that they can actually sell ad spots on each sub channel) you will see it expand into smaller markets. Atleast with the big companies such as clearchannel. Who knows, they may even do what Satellite TV does in small markets in relation to locals, and simulcast stuff from the major markets (unless ofcoarse the FCC requires some original content on sub-stations)

> the following is a quote from another board. but it is what
> i was thinking and i got permission to post it :)
>
>
> It may indeed be a long time before HD radio makes it into
> small town America. Radio execs and the media tend to be
> both elitest and provincial. When they talk about things
> like HD radio, they tend to forget us vast unwashed masses
> that live outside of the nations largest cities. That's the
> beauty of XM, it works everywhere
>
> my thoughts:
>
> yep. hd may take off. but for those of us who live 40 miles
> from anything i think we need to stick with xm. now if you
> live in chicago, LA, or new york it would be worth sheling
> out the 299 on the radio..but not for small town america.
>
 
I have a problem with this.....

Because of a purely TECHNICAL issue (terrestrial broadcast is limited in range) broadcast execs get names as elitists. I am sure that if terrestrial had the ability to "be everywhere" they would be all over it.

The truth is that radio in smaller cities (and I live in a town of 3400 people) will end up getting HD radio later as it can be rolled out. I dont think it has anything to do with holding back from, as you put it "the vast unwashed". As I am one of those vast unwashed.

By you going to XM, you are taking yourself away from your small town. You are listening to BIG CITY radio. The BIG CITY RADIO EXECS are taking your money and seperating you from why you are out in the country in the first place. You are losing at least some connection to what is going on locally. Why not go to your local staitons and see what you can do to make you local radio better?

> the following is a quote from another board. but it is what
> i was thinking and i got permission to post it :)
>
>
> It may indeed be a long time before HD radio makes it into
> small town America. Radio execs and the media tend to be
> both elitest and provincial. When they talk about things
> like HD radio, they tend to forget us vast unwashed masses
> that live outside of the nations largest cities. That's the
> beauty of XM, it works everywhere
>
> my thoughts:
>
> yep. hd may take off. but for those of us who live 40 miles
> from anything i think we need to stick with xm. now if you
> live in chicago, LA, or new york it would be worth sheling
> out the 299 on the radio..but not for small town america.
>
 
> I'm thinking yes it will be in the major markets only for a
> few years. Once it becomes profitable (meaning enough people
> have HD radio's that they can actually sell ad spots on each
> sub channel) you will see it expand into smaller markets.
> Atleast with the big companies such as clearchannel. Who
> knows, they may even do what Satellite TV does in small
> markets in relation to locals, and simulcast stuff from the
> major markets (unless ofcoarse the FCC requires some
> original content on sub-stations)

From what I understand, Clear Channel is NOT selling, or planning on selling spots on HD2.
 
in my original hometown, and where my family still is, there are 6 stations. 3fm and 3am. the fm stations..sattelite formats..ABC...the am stations..one sat music format (gospel).., espn, (also on xm), and talk..(also on xm). they have the not so popular talk shows. no rush or sean hannity. its rusty humphries ? , dr dean somethinganother, and michael savage (not on xm..but who cares)..so whats the diffrence? ABC sattelitte local radio ..or xm sat radio..they are both sats..right..

on another note i have to laugh at clear channel. in new york they have a deep classics hd station and its streaming online. their idea of a deep classic, classic rock from the 60s and 70s. all hits..i even heard la woman by the doors...what a laugh..


> I have a problem with this.....
>
> Because of a purely TECHNICAL issue (terrestrial broadcast
> is limited in range) broadcast execs get names as elitists.
> I am sure that if terrestrial had the ability to "be
> everywhere" they would be all over it.
>
> The truth is that radio in smaller cities (and I live in a
> town of 3400 people) will end up getting HD radio later as
> it can be rolled out. I dont think it has anything to do
> with holding back from, as you put it "the vast unwashed".
> As I am one of those vast unwashed.
>
> By you going to XM, you are taking yourself away from your
> small town. You are listening to BIG CITY radio. The BIG
> CITY RADIO EXECS are taking your money and seperating you
> from why you are out in the country in the first place. You
> are losing at least some connection to what is going on
> locally. Why not go to your local staitons and see what you
> can do to make you local radio better?
>
> > the following is a quote from another board. but it is
> what
> > i was thinking and i got permission to post it :)
> >
> >
> > It may indeed be a long time before HD radio makes it into
>
> > small town America. Radio execs and the media tend to be
> > both elitest and provincial. When they talk about things
> > like HD radio, they tend to forget us vast unwashed masses
>
> > that live outside of the nations largest cities. That's
> the
> > beauty of XM, it works everywhere
> >
> > my thoughts:
> >
> > yep. hd may take off. but for those of us who live 40
> miles
> > from anything i think we need to stick with xm. now if you
>
> > live in chicago, LA, or new york it would be worth sheling
>
> > out the 299 on the radio..but not for small town america.
> >
>
<P ID="signature">______________
note to the NAB..satellite radio..its worth paying for!!</P>
 
> From what I understand, Clear Channel is NOT selling, or
> planning on selling spots on HD2.

Yeah right... I'm sorry, no disrespect, but that is wrong.

How would Clear Channel or any broadcasting company recoup the cost of getting that second line of programming on the air? I worked for Clear Channel for 7 years, they’ll sell spots soon enough.

In regards to small markets… I think we’ll initially see smaller markets provide there analog counterparts as HD1. I think it might be several years until we see multicasting though. All depends on the market size and the potential to make money I guess.<P ID="signature">______________
If you put your mind to it, you can accomplish anything...</P>
 
> > From what I understand, Clear Channel is NOT selling, or
> > planning on selling spots on HD2.
>
> Yeah right... I'm sorry, no disrespect, but that is wrong.
>
> How would Clear Channel or any broadcasting company recoup
> the cost of getting that second line of programming on the
> air? I worked for Clear Channel for 7 years, they’ll sell
> spots soon enough.
>
> In regards to small markets… I think we’ll initially see
> smaller markets provide there analog counterparts as HD1. I
> think it might be several years until we see multicasting
> though. All depends on the market size and the potential to
> make money I guess.

R.E....since you're not with CC any more, you are a little out of the loop, at least right now. Supposedly there will be no spots sold on the HD2 channels for 2 years. Now: if an HD2 channel were to be a total hit within 2 years, could that change? I hope so. As far as the cost goes, once you have your HD transmitter, there really isn't much more cost involved; ideally you can have a TCP/IP connection to the transmitter site from the studio, and that's just about all you need, aside from an importer. We're not talking a lot of $ here. Programming costs are obviously of a different category, and involve a lot more expense. So: as you are aware, you get the same programmers to do additional duty, adding an HD2 format here and there, and you roll with it.


>
 
>
> Yeah right... I'm sorry, no disrespect, but that is wrong.
>

I am sure they will run ads at some point, but you got to realize these HD2s are just a second automation system with some tunes loaded.. It's not costing them much more overhead to run them, they (not to my knowledge yet) have hired people to program the HD-2 and HD-3 channels. The stations running the IBOC channels, their Music Directors and PD's just have to click "schedule" on a second log.

I would think that once IBOC Radio takes off, ie.. cheap receivers etc we'll see the big companies add some form of spots, even if its a mention "this hour of music is brought to you by billy's bar" etc... I am sure they will do something.

Matt-<P ID="signature">______________
Program Director/Music Director
X Music Online
The X
Today's Best Music
http://www.xmusiconline.com/</P>
 
> From what I understand, Clear Channel is NOT selling, or
> planning on selling spots on HD2.
>
Yes, and they won't for a year or 2 as planned now, and maybe even longer. However that isn't because they want to offer us listerners commercial free music. The HD stations just won't have enough listerners to get its own sponsors, and the extra you could charge for the sponsored ads on the main station, to be aired on the subs isn't worth much. So why not have them commercial free and use it as a way to compete with XM/sirius? Once HD radio becomes the norm in standard radio, I think much like with cable TV sub-channels of VH1 (VH1 classics), Nick (noggin), ect, you will start to hear commercials
 
ChiefCheese comes out of the wood work!! I was hoping I'd hear from you old friend.

> R.E....since you're not with CC any more, you are a little
> out of the loop, at least right now. Supposedly there will
> be no spots sold on the HD2 channels for 2 years. Now: if
> an HD2 channel were to be a total hit within 2 years, could
> that change? I hope so. As far as the cost goes, once you
> have your HD transmitter, there really isn't much more cost
> involved; ideally you can have a TCP/IP connection to the
> transmitter site from the studio, and that's just about all
> you need, aside from an importer.

I have no doubt that you're correct. There will not be any commercials on these stations for years to come. When I spoke of recouping costs, I was more thinking about the initial cost of putting the station on the air. In many cases (as you well know) stations spend well above 100k-200k outfitting a station for HD.

Some stations require additional rental fees for more tower space (depending on configuration), enhance HVAC, increasing energy costs at the site and increased connectivity or improvements upon P2P equip (depending on configuration and equipment used of course). My point, it's still an expensive task.

> Programming costs are obviously of a different category, and involve a lot
> more expense. So: as you are aware, you get the same programmers to do
> additional duty, adding an HD2 format here and there, and you roll with it.

In true Clear Channel fashion, this will be the case; I have no doubts about it.

Off topic, I don’t know if you heard, but I’m actually still working in broadcasting… Hope you’re doing well.<P ID="signature">______________
If you put your mind to it, you can accomplish anything...</P>
 
> I have a problem with this.....
>
> Because of a purely TECHNICAL issue (terrestrial broadcast
> is limited in range) broadcast execs get names as elitists.
> I am sure that if terrestrial had the ability to "be
> everywhere" they would be all over it.
>
> The truth is that radio in smaller cities (and I live in a
> town of 3400 people) will end up getting HD radio later as
> it can be rolled out. I dont think it has anything to do
> with holding back from, as you put it "the vast unwashed".
> As I am one of those vast unwashed.
>
> By you going to XM, you are taking yourself away from your
> small town. You are listening to BIG CITY radio. The BIG
> CITY RADIO EXECS are taking your money and seperating you
> from why you are out in the country in the first place. You
> are losing at least some connection to what is going on
> locally. Why not go to your local staitons and see what you
> can do to make you local radio better?

Exactly! That is what seperates HD Radio from Satallite Radio! Good way to put it man! Very good indeed!
That is why FM well never ever die in the near future! <P ID="signature">______________
From Radioman, the dude that knows most about radio and tries to think he does!</P>
 
> ChiefCheese comes out of the wood work!! I was hoping I'd
> hear from you old friend.
>
> > R.E....since you're not with CC any more, you are a little
>
> > out of the loop, at least right now. Supposedly there
> will
> > be no spots sold on the HD2 channels for 2 years. Now: if
>
> > an HD2 channel were to be a total hit within 2 years,
> could
> > that change? I hope so. As far as the cost goes, once
> you
> > have your HD transmitter, there really isn't much more
> cost
> > involved; ideally you can have a TCP/IP connection to the
> > transmitter site from the studio, and that's just about
> all
> > you need, aside from an importer.
>
> I have no doubt that you're correct. There will not be any
> commercials on these stations for years to come. When I
> spoke of recouping costs, I was more thinking about the
> initial cost of putting the station on the air. In many
> cases (as you well know) stations spend well above 100k-200k
> outfitting a station for HD.
>
> Some stations require additional rental fees for more tower
> space (depending on configuration), enhance HVAC, increasing
> energy costs at the site and increased connectivity or
> improvements upon P2P equip (depending on configuration and
> equipment used of course). My point, it's still an
> expensive task.
>
> > Programming costs are obviously of a different category,
> and involve a lot
> > more expense. So: as you are aware, you get the same
> programmers to do
> > additional duty, adding an HD2 format here and there, and
> you roll with it.
>
> In true Clear Channel fashion, this will be the case; I have
> no doubts about it.
>
> Off topic, I don’t know if you heard, but I’m actually still
> working in broadcasting… Hope you’re doing well.
>

I don't have a current e-mail address for you...but mine remains the same.
 
My vote is if, HD takes off and becomes a part of mainstream listening (remember car makers and such are putting sat radio into cars to introduce people to it everyday...but it's taken a lot of advertising to do this) you'll see the ads when it's profitable but look for tie ins with the main station when selling it but you will have HD only packages however...

But one thing people think is the sat people will stay commercial free.. I think personally you'll see them do what cable tv did 25 years ago.... slowly add ads (this program sponsered by....) then slowly roll on the ads to people who will pay for more content than loacally available even with the commercials and won't argue about it... Sat radio hasn't seen black yet and you'll see them pull stunts like that to get them back in black...

One problem is HD radio needs to make some sort of convertor for those of us who like our radios but want the HD programming also. It hasn't caught lately and I would like to see it.

Also to smashed about local areas not getting it... Here in Louisiana where we live, most of the programming is coming from top 100 cities , so I see HD within 5 years there or less (actually with Hurricane Katrina and Rita, I won't be surprised to see broadcasters actually possibly upgrade the equipment now..if they were smart)...The mom and pops however will wait until their present equipment goes down or the need arrives where they either must HD or bust...


RFLA
 
> My vote is if, HD takes off and becomes a part of mainstream
> listening (remember car makers and such are putting sat
> radio into cars to introduce people to it everyday...but
> it's taken a lot of advertising to do this) you'll see the
> ads when it's profitable but look for tie ins with the main
> station when selling it but you will have HD only packages
> however...
>
> But one thing people think is the sat people will stay
> commercial free.. I think personally you'll see them do what
> cable tv did 25 years ago.... slowly add ads (this program
> sponsered by....) then slowly roll on the ads to people who
> will pay for more content than loacally available even with
> the commercials and won't argue about it... Sat radio hasn't
> seen black yet and you'll see them pull stunts like that to
> get them back in black...
>
> One problem is HD radio needs to make some sort of convertor
> for those of us who like our radios but want the HD
> programming also. It hasn't caught lately and I would like
> to see it.
>
> Also to smashed about local areas not getting it... Here in
> Louisiana where we live, most of the programming is coming
> from top 100 cities , so I see HD within 5 years there or
> less (actually with Hurricane Katrina and Rita, I won't be
> surprised to see broadcasters actually possibly upgrade the
> equipment now..if they were smart)...The mom and pops
> however will wait until their present equipment goes down or
> the need arrives where they either must HD or bust...
>
>
> RFLA
>

Excellent point about commercials on XM and/or Sirius. Your analogy with cable TV is exactly what I was thinking. Those of you who think that RFLA or I am wrong can look up with Mel Karmazin, ex-President of Infinity Radio (home of the 15-unit-in-a-row spot block) and now President of Sirius has said about his future plans for sponsorships. Enjoy the commercial free aspect of Satellite radio while you can! As the number of subs rapidly increases (which we all know it has) it brings the days of commercial-free programming closer and closer to its inevitable end. Before too long, it'll be $12.95 (at least) per month, and all the commercials you can swallow.
 
> > My vote is if, HD takes off and becomes a part of
> mainstream
> > listening (remember car makers and such are putting sat
> > radio into cars to introduce people to it everyday...but
> > it's taken a lot of advertising to do this) you'll see the
>
> > ads when it's profitable but look for tie ins with the
> main
> > station when selling it but you will have HD only packages
>
> > however...
> >
> > But one thing people think is the sat people will stay
> > commercial free.. I think personally you'll see them do
> what
> > cable tv did 25 years ago.... slowly add ads (this program
>
> > sponsered by....) then slowly roll on the ads to people
> who
> > will pay for more content than loacally available even
> with
> > the commercials and won't argue about it... Sat radio
> hasn't
> > seen black yet and you'll see them pull stunts like that
> to
> > get them back in black...
> >
> > One problem is HD radio needs to make some sort of
> convertor
> > for those of us who like our radios but want the HD
> > programming also. It hasn't caught lately and I would like
>
> > to see it.
> >
> > Also to smashed about local areas not getting it... Here
> in
> > Louisiana where we live, most of the programming is coming
>
> > from top 100 cities , so I see HD within 5 years there or
> > less (actually with Hurricane Katrina and Rita, I won't be
>
> > surprised to see broadcasters actually possibly upgrade
> the
> > equipment now..if they were smart)...The mom and pops
> > however will wait until their present equipment goes down
> or
> > the need arrives where they either must HD or bust...
> >
> >
> > RFLA
> >
>
> Excellent point about commercials on XM and/or Sirius. Your
> analogy with cable TV is exactly what I was thinking. Those
> of you who think that RFLA or I am wrong can look up with
> Mel Karmazin, ex-President of Infinity Radio (home of the
> 15-unit-in-a-row spot block) and now President of Sirius has
> said about his future plans for sponsorships. Enjoy the
> commercial free aspect of Satellite radio while you can! As
> the number of subs rapidly increases (which we all know it
> has) it brings the days of commercial-free programming
> closer and closer to its inevitable end. Before too long,
> it'll be $12.95 (at least) per month, and all the
> commercials you can swallow.
>

and if they do i will say bye bye..but for now i am a happy sat listner. my father in law just got xm, and he loves it. he says he will never listen to fm again...but then again he never did anyway :)
<P ID="signature">______________
note to the NAB..satellite radio..its worth paying for!!</P>
 
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