Geez guys! I wasn't trying to start a war....I was simply making an observation.
I work in radio. I'm the last person that wants to see the medium go under. However, I believe strongly that the rollout of this technically flawed system may cause more listeners to move away from over the air radio faster than they are leaving now. Why?
A) Listeners that complain now about the atmospheric noise on AM now ain't heard nothin' yet. If AM IBOC is allowed after dark, these folks may switch off AM for good.
K- In all my travels, I have yet to have heard of a station getting listener complaints from their local area due to data in the sidebands on AM stations. All the complaints I've heard are from DX listeners that use GE Superradio's or other receivers that have a "wide band" option, or can't hear distant stations due to adjacent channel noise from a IBOC station. An arguement can be made on both sides of course, but radio is a business, and I have never heard of a DX listener traveling to a distant market to support a advertiser they heard via long-distance listening.
B) When all the FM's go hybrid, many listeners will lose the ability to hear stations they like due to the cutback in analog power. (Why do the pro IBOC gang think this is a minor inconvenience? They pay your salaries, too!) Please stop telling me there is no loss of the analog signal when IBOC is switched on. I have seen enough to the contrary. You can't cut the power of the transmitter and have no loss of coverage.
K- With FM, IBOC "sideband carriers" do not cause a reduction in the station's analog ERP, nor performance. Most of the perceived signal loss is not coverage loss at all, but directly related to certain car radios that were new in Chrysler vehicles from 1995 through 2001, (and some others manufactured in the 90's). This particular radio has a microprocessor that looks at a IF swath of the channel selected, and determines the level of noise. If the level of noise is deemed to be below a unacceptable level, (like with data in the station SCA, or IBOC data), the radio is more likely to drop into "blend mode". Several independant consulting engineers have done measured tests in several levels of terrain, and have found no reduction in coverage nor field strength for the analog-modulated carrier.
C) So I go on the air tomorrow evening and tell my audience, "We are now broadcasting in 'HD'". Basically meaningless jargon to most of them. A few might be curious and find out more. Then it hits them: In order to hear this I have to buy new radios? So far the attitude has clearly been, "No Thanx!"
K- I'm not so sure consumers are saying "no thanks" as you mention, but more like.."I have an I-Pod, and don't need satellite radio"(mistaking the promotion of HD Radio to be the same as XM or Sirius). Until the big three auto manufacturers begin putting HD/IBOC in the car radios for free, the vast majority of consumers won't care. I drive a new Lexus with the integrated GPS/radio/climate system. I for one won't be trying to put some after-market radio in my car.
D) I think the fact the FCC tried to cover up their own study of broadcast ownership speaks volumes. The report cited what we already knew: Listenership has declined because we are not getting what we want from radio. More commercials, same music on more stations, etc. Maybe the FCC and the big corporations thought we wouldn't notice! Content has been the real culprit all along. Not the fidelity.
K- I'm not aware of any published study by the Commission that speaks of listenership being down due to more commercials or content. Could you please post a link of where this study could be found? That would be an interesting read! Since the FCC hasn't regulated format, or what a station's commercial load can be, I'm surprised they would adress that with tax-payer dollars.
E) If we accept D as true, then the motivation to "go digital" is a solution to a problem that didn't exist in the first place. This may be why there has been no rush to embrace HD by the public. BTW: If you consider that HD TV's are not selling anywhere near as fast as expected, why would anyone think that radios will?
K- Unlike HD/IBOC radio, receiver manufacturers of new TV sets must include a ATSC-DTV tuner in sets larger than I believe 25 inches. And as you may have heard, the turn-in of analog TV channels will occur in February of 2009, only three years away. I maintain that unless the Commission mandates the same with radio manufacturers, the HD/IBOC roll out will be sluggish. If you have an analog NTSC tuner in 2009, you will need to either replace it, or by a set-top box
I'm sure there will be some here that will disagree with all of this, but I strongly believe that iBiquity's version of digital broadcasting will fail. There are too many negatives with this system to ignore.
K- Honestly Jim, I'm not disputing what you believe to be true, but just adding some more information from a technical perspective.