As a person who can answer most marketer's questions as other / does not apply, I feel I must point out the failings of
commercial measurements for ad dollars, compared to actual use of the service.
You must stop thinking markets, owners and such if you are to understand how americans use radio.
Firstly they tune around, but newer radios have made it less convenient to do so.
They don't have the foggiest notion of your defined markets, only whether they can listen to their choice.
And to the extent they've adapted to what they've had, any diminishment is cause for protest.
The owners unenthusiastic about changing fine old iron are to be admired. Not easily swayed by digital snake oil, they must afford to stay away from feeble efforts. I don't think any windows-based box ought be anywhere in my >output!< chain. They likely feel the same.
I don't beleive ANYthing made by the newer companies have the high degree of fine engineering exemplified by Gates, RCA and Collins.
It is a matter of what you perceive radio to be, and I know and expect it to be a far higher standard of reliability than computers enjoy.
I cringe to see to see the medium hobbled by the same inadequacies I witness in application of digital technologies in the real world.
Have a nice day.
Stay tuned to the radio, but for heaven's sake be careful.
commercial measurements for ad dollars, compared to actual use of the service.
You must stop thinking markets, owners and such if you are to understand how americans use radio.
Firstly they tune around, but newer radios have made it less convenient to do so.
They don't have the foggiest notion of your defined markets, only whether they can listen to their choice.
And to the extent they've adapted to what they've had, any diminishment is cause for protest.
The owners unenthusiastic about changing fine old iron are to be admired. Not easily swayed by digital snake oil, they must afford to stay away from feeble efforts. I don't think any windows-based box ought be anywhere in my >output!< chain. They likely feel the same.
I don't beleive ANYthing made by the newer companies have the high degree of fine engineering exemplified by Gates, RCA and Collins.
It is a matter of what you perceive radio to be, and I know and expect it to be a far higher standard of reliability than computers enjoy.
I cringe to see to see the medium hobbled by the same inadequacies I witness in application of digital technologies in the real world.
Have a nice day.
Stay tuned to the radio, but for heaven's sake be careful.