"HD Digital Radio Alliance Launches First Ad Campaign For BMW"

[700WLW]

"HD Digital Radio Alliance Launches First Ad Campaign For BMW"

"BMW’s advertising campaign is similar to the programs launched by the Alliance for Circuit City, RadioShack and other partners."

http://www.radioink.com/headlineentry.asp?hid=136835&pt=inkheadlines

In other words, this ad campaign will be a total joke and failure, as the ones with Radio Shack and Circuit City !

 

[SUPERCASTER]

Broadcasters seem to be proud of the fact that it took a half billion dollars of radio time, spread out over years, to sell a few thousand HD Radios.
All they have proved to advertisers and agencies is how ineffectual radio advertising is.
It is past time for broadcasters to stop shooting themselves in the foot, forget about HD Radio, and "buzz off" HD while they still have a few clients left for their analog broadcasts.
It is time for broadcasters to cut their HD losses, and RUN like crazy away from the HD looser.
HD broadcasters should "quit while they are (still) ahead".

 

[RadioStarOne]

I say let the big wigs knock themselves out til they go broke with all the hype.