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HD=Haven't Discovered

from Inside Radio 5-14-07 said:
Jacobs Media says awareness of HD has grown - but "major barriers to purchase remain."
Awareness jumped from 18% in 2006 to 45% in the consultancy's third annual "Technology Web Poll" of 25,000 rock radio listeners. But Fred Jacobs says "the biggest issue is an overall lack of knowledge about HD Radio, mentioned by 42% familiar with the technology." And 32% say the radios are too expensive. Jacobs says "HD Radio remains a foreign concept to most people."

Actually, it's surprising that awareness jumped to 45%, but consider the sample base. The last sentence might be the most definitive.

What's on your HD radio?

-9-
 
HD Radio is no savior of commercial over the air radio here. Listening to awful corporate radio in higher fidelity is like putting lipstick on a pig. It's still a pig. I'm quite happy with my XM Radio service, iPod, and subscription to the local newspaper, which is what a lot of radio stations consider their "news division" anyway.
 
I, for one, hope that HD takes off.
My small, highly directional, AM radio station....because of some ancient FCC regs.....cannot be heard in some very important suburbs (Orchard Park, West Seneca, Clarence....etc).
We are now piping our AM programming to our FMs HD2 channel. it sounds great and can be heard all over the place. Now all we need is to convince the masses that HD is the hippest thing since 23 skidoo.
That will be a big job, and I hope things start to happen before I have to apply for Social Securtiy.
 
I can't see HD really taking off until it's in a lot of cars-not as an option but as standard equipment so that Joe Listener doesn't have to look for the stations-they'll just be there.
 
Did you guys notice if you take apart the term "HD Alliance" (Clear Channel, Entercom, Cox, etc.) pouring all that advertising money into this technology, it could just as easily read "H-Dalliance"?
 
Yet another dose of reality:

Inside Radio said:
HD Radio is reaching less than 1% of the population. Bridge Ratings projects there are 450,000 listeners to HD Radio nationwide. And though that's a very small portion of the marketplace - Bridge finds those people with HD receivers spend considerable time listening. Averaging 12.5 hours a week. Users cited "poor broadcast content" as their number one reason why they don't listen more.

The last line is a killer.

-9-
 
Prices Coming Down

Circuit City shows the Boston Acoustics Recepter radio for $119.00, in stock at area stores. That's getting a lot closer to my price point. At $49.00, I'd own it. At $79.00, I'd probably own it. At $99.00, I might own it.
 
Content is king.

I don't know who coined that phrase but he/she said it all! A device like an HD radio can only become a killer app if it can deliver compelling content not available elsewhere. I don't think any of the HD exclusive programming available right now is all that compelling. Also, from what I heard the sound quality isn't what you might expect from something called "HD".
 
Compelling Content

Oddly, Star has Blues on HD2, and WBFO has AAA on their HD2. They're both formats that are unavailable on broadcast elsewhere in the market, and that I'd listen to if there were a reasonably-priced HD tuner available.

Of course, neither presentation has any live and local content, which means that it would be alternative programming for me. Sooner or later, when there are enough receivers, it may make economic sense to staff the second channel. That will make it more attractive. I suspect that will happen about the same time that broadband starts getting enough listeners to make advertising effect there.
 
To tell you the truth....


The ONLY people I know who give even the slightest damn about HD radio, are radio people. I know a lot of non-radio people in many different places, and none of them know or care about this. They certainly will not be spending a nickel on any HD radio anything. There is NO BUZZ.

It is the AM Stereo of this generation.

I cannot believe broadcast companies are putting ANY resources into this.

Wanna make a difference? The CC's and Citadels and Entercoms should put their resources into bettering the TRADITIONAL product a/k/a the stations and frequencies people ALREADY know exist.

Trying to broaden the spectrum at this point in the game is foolhardy.

I wish HD would just go away. I liken HD discussion (and excitement) to the music being played on the deck of the Titanic as it was sinking.
 
??? Um...wait...I don't understand...Is there a difference between the HD tuner for $300 and the one at Circut City for much less, or did Circuit city just buy more in bulk to offer a lower price? (or something like that)
 
For Pete's sake, HD is digital radio. Why is that so hard to comprehend? It's part of the inevitable analog to digital transition - you can't stop it. You might as well be advocating a return to vinyl - it's not going to happen, however fondly you may recall your stacks of wax.

HD and HD-2 may not be ready for prime time yet, but as the LP led to the CD which led to the iPod, so digitally goes your friendly neighborhood radio signals. Calling it the AM Stereo of this generation is asinine. Time marches on, whether you agree with it or not.
 
NeedsMoreCowbell said:
HD and HD-2 may not be ready for prime time yet, but as the LP led to the CD which led to the iPod, so digitally goes your friendly neighborhood radio signals. Calling it the AM Stereo of this generation is asinine. Time marches on, whether you agree with it or not.

How many people do you really think are going to re-tool for HD?
 
Yeziknoradio said:
??? Um...wait...I don't understand...Is there a difference between the HD tuner for $300 and the one at Circut City for much less, or did Circuit city just buy more in bulk to offer a lower price? (or something like that)

The current Recepter at CC is NOT HD capable. BA discontinued the HD-capable version at the beginning of the year due to poor sales.
 
Baited and Almost Switched

Rob Stutson said:
The current Recepter at CC is NOT HD capable. BA discontinued the HD-capable version at the beginning of the year due to poor sales.

By golly, you're right! They had me fooled!

And to think that I almost ordered one...
 
HD Shopping

Crutchfield has several HD radio solutions in the $200.00 range, including a rack-mountable component tuner.

Check them out here.
 
Radiosophy's HD100 is $99 on Amazon. Check it out.

I will not claim that it is a particularly good radio...the sensitivity is so-so (which can be a real problem with HD Radio signals that're inherently 100 times less powerful than analog) and the speakers are tiny & weak...but it is an HD Radio-equipped tuner for under a hundred bucks. Considering we had $500-or-nothing HD Radios just two years ago, I'd say this is a promising development on the cost front.

I've heard rumors that the new SiPort chip will be showing up in portable HD Radio tuners by CES in a few months. So far announced HD Radio deadlines have been notoriously inaccurate, but I would be surprised if 2008 comes and goes without a portable HD Radio hitting the market.
 
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