from Inside Radio 5-14-07 said:Jacobs Media says awareness of HD has grown - but "major barriers to purchase remain."
Awareness jumped from 18% in 2006 to 45% in the consultancy's third annual "Technology Web Poll" of 25,000 rock radio listeners. But Fred Jacobs says "the biggest issue is an overall lack of knowledge about HD Radio, mentioned by 42% familiar with the technology." And 32% say the radios are too expensive. Jacobs says "HD Radio remains a foreign concept to most people."
Actually, it's surprising that awareness jumped to 45%, but consider the sample base. The last sentence might be the most definitive.
What's on your HD radio?
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