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HD = High Definition?

> I thought that HD did not stand for anything. I have heard
> some radio spots advertising HD as high definition radio.
> Even in the following article HD is being touted as high
> definition:

iBorg realized early on that the mind space for the HD term had already been taken. They backpedalled and declared it didn't mean anything. Rather than coming up with something original, they kept the doesn't-mean-anything HD term. When I ask a retail sales associate for HD Radio they send me to the TV department. This is after I've made it clear I'm talking about radio and they've insisted there's no such thing.

I believe that any station that actually uses the term High Definition is asking for trouble. Listeners are going to expect the same dramatic advance in quality that HDTV offers over standard definition. Again, it won't deliver on the promise. The result will be an unimpressed consumer who feels cheated. Especially at today's prices.

This is Keystone Kops marketing.

Rich
 
The answer to your question is clear, concise, unmistakable, and <a target="_blank" href=http://www.ibiquity.com/hdradio/documents/styleguide.pdf>here!</a><P ID="signature">______________
Proud 2 B a pioneering satellite radio subs¢riber
Ai4i is always on the trailing edge of technology
______________</P>
 
Re: HD = High Definition -- or so the HD Digital Radio Alliance claims

> I thought that HD did not stand for anything. I have heard
> some radio spots advertising HD as high definition radio.
> Even in the following article HD is being touted as high
> definition:
>
> "Besides its regular signal, the rock radio station is
> broadcasting in a digital technology called HD Radio, short
> for high-definition radio."

I just heard one of these ads myself, on NYC's 106.7 WLTW. These ads are sponsored by the "HD Digital Radio Alliance" and promote the Receptor receiver. I wonder if iBiquity is aware that the Alliance is going against their marketing guidelines by stating that HD Radio stands for "high definition".

Audio samples of these ads are available <a target="_blank" href=http://www.hdradio.com/press_room.php?newscontent=23>here</a>. They claim it to be a $200 million ad campaign. I can only imagine how much better things would be for all listeners if that $200 million had been distributed to radio stations to help improve their programming, such as increased live/local content and decreased commercial load. Distributed equally amongst the 743 stations that iBiquity claims are currently transmitting IBOC, that would come out to about $276,000 per station!
<P ID="signature">______________
It's a common mistake to not use punctuation in its proper form.
<a target="_blank" href=http://www.cgl.uwaterloo.ca/~csk/its.html>Be kind to your friend, the apostrophe.</a></P>
 
Re: HD = High Definition -- or so the HD Digital Radio Alliance claims

> Audio samples of these ads are available here. They claim
> it to be a $200 million ad campaign. I can only imagine how
> much better things would be for all listeners if that $200
> million had been distributed to radio stations to help
> improve their programming, such as increased live/local
> content and decreased commercial load.

It can't be distributed because it isn't real money. Much of it is commercial inventory on the HD Dominion stations. It's also probably based on each station's highest one-time rate. Real money would be used in off-air advertising both to promote radio as well as IBUZ.

Ask Jabba the HD if there's actually a bank account somewhere with $200 million in it.

I think that most of us know advertising IBUZ on TV and print in just NYC and Los Angeles wouldn't go very far at that figure, let alone a national campaign. It's funny money.

As far as the use of High Definition is concerned, I doubt iBorg could do much about it. I believe it's a mistake, since HD already means HDTV, not radio.

Rich

Rich
 
HD Radio vs. HDCD vs. HDTV

> As far as the use of High Definition is concerned, I doubt
> iBorg could do much about it. I believe it's a mistake,
> since HD already means HDTV, not radio.

There's HDCD, too. Remember it? Me neither. Even with Microsoft stuffing HDCD decoding into every copy of Windows Media Player, the public is still clueless that HDCD exists and even more clueless about what its claimed benefits are. HDCD has been around for 12 years now and has basically gone nowhere. I wouldn't be surprised if HD Radio ends up with the same fate.

HdcdLogo.jpg

<P ID="signature">______________
It's a common mistake to not use punctuation in its proper form.
<a target="_blank" href=http://www.cgl.uwaterloo.ca/~csk/its.html>Be kind to your friend, the apostrophe.</a></P>
 
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