HD = Huge Distraction

[dbdigital]

An interesting piece by John Silliman Dodge (surprise! Not Mark Ramsey), a 25-year programming specialist, on what broadcasters should do about HD Radio:

http://www.fmqb.com//article.asp?id=335154

The article confirms my own findings as to how kids and young adults are finding new music (hint: it isn't radio) and shows how any station can develop a winning strategy without HD Radio.

db

 

[700WLW]

An interesting piece by John Silliman Dodge (surprise! Not Mark Ramsey), a 25-year programming specialist, on what broadcasters should do about HD Radio:

http://www.fmqb.com//article.asp?id=335154

The article confirms my own findings as to how kids and young adults are finding new music (hint: it isn't radio) and shows how any station can develop a winning strategy without HD Radio.

db

Excellent article ! I just asked one of my high-school kids, if any of their friends listen to terrestrial radio, and he laughed - they all have iPods, Satellite Radio, and/or cell phones !

 

[SUPERCASTER]

An interesting piece by John Silliman Dodge (surprise! Not Mark Ramsey), a 25-year programming specialist, on what broadcasters should do about HD Radio:

http://www.fmqb.com//article.asp?id=335154

The article confirms my own findings as to how kids and young adults are finding new music (hint: it isn't radio) and shows how any station can develop a winning strategy without HD Radio.

db

Good article. He makes many points, although I might slightly disagree on one or two.

 

[dbdigital]

An interesting piece by John Silliman Dodge (surprise! Not Mark Ramsey), a 25-year programming specialist, on what broadcasters should do about HD Radio:

http://www.fmqb.com//article.asp?id=335154

The article confirms my own findings as to how kids and young adults are finding new music (hint: it isn't radio) and shows how any station can develop a winning strategy without HD Radio.

db

Good article. He makes many points, although I might slightly disagree on one or two.

I'd be curious to know what aspect of the article you disagreed with. I didn't buy John's 'restrictive playlist' argument. I think lack of variety has been damaging to radio. But overall he hit it on many points.

db

 

[SUPERCASTER]

An interesting piece by John Silliman Dodge (surprise! Not Mark Ramsey), a 25-year programming specialist, on what broadcasters should do about HD Radio:

http://www.fmqb.com//article.asp?id=335154

The article confirms my own findings as to how kids and young adults are finding new music (hint: it isn't radio) and shows how any station can develop a winning strategy without HD Radio.

db

Good article. He makes many points, although I might slightly disagree on one or two.

I'd be curious to know what aspect of the article you disagreed with. I didn't buy John's 'restrictive playlist' argument. I think lack of variety has been damaging to radio. But overall he hit it on many points.

db

I think what radio needs is: more variety, fewer copy cat formats, less short playlists, more of the "missing music" formats, more creativity, entertainment, information, and imagination.
There seems to be virtually no interest in radio listening or it's programs (no influence) by the generation raised on thumb sized solid state MP3 players, multimedia cell phones, iPods, and other new media.
The younger generation already has more, better, custom programmed, higher fidelity music and entertainment available to them then HD2 or HD3 provides. There is virtually no interest in HD radio, because there are absolutely no benefits for them.
Worldwide weather, news, 2 way communication, hot trends, traffic, and about anything else, are all available, instantly, on demand without having to wait for "the twos" or "the eights", or after the commercial block.