C-QUAM AM Stereo didn't go anywhere. It's still there, as the (default) AM Stereo standard for mediumwave broadcasting in the US. Most modern transmitters have the capability installed as a standard feature - and at most stations, it's turned off.
The reasons why? Sure. One: no AM Stereo receivers out there. Two: practically speaking, C-QUAM would have to be mandated by the FCC in order for it to gain traction. The problem is, AM Stereo requires lower average modulation for the system to work properly. AM operators have, for generations now, been culturally of a mindset which demands they have the "loudest, brightest signal on the dial." In order for this assumption to change all AM operators would have to play by the same rules, meaning everyone's modulation would have to be reduced by at least 6 dB. It would be worthwhile for everyone to concentrate on audio quality and stereo instead of just loudness, but unless it's a concerted industrywide objective, it won't happen.
Hand-in-glove with this, for AM to resurge our industry would have to demand far stricter enforcement of Part 15 rules to reduce manmade noise. Instead of pursuing this worthwhile objective, the NAB and Big Radio have been sitting with their thumbs up their butts trying to force HD Radio on a market which couldn't care less.
The reasons why? Sure. One: no AM Stereo receivers out there. Two: practically speaking, C-QUAM would have to be mandated by the FCC in order for it to gain traction. The problem is, AM Stereo requires lower average modulation for the system to work properly. AM operators have, for generations now, been culturally of a mindset which demands they have the "loudest, brightest signal on the dial." In order for this assumption to change all AM operators would have to play by the same rules, meaning everyone's modulation would have to be reduced by at least 6 dB. It would be worthwhile for everyone to concentrate on audio quality and stereo instead of just loudness, but unless it's a concerted industrywide objective, it won't happen.
Hand-in-glove with this, for AM to resurge our industry would have to demand far stricter enforcement of Part 15 rules to reduce manmade noise. Instead of pursuing this worthwhile objective, the NAB and Big Radio have been sitting with their thumbs up their butts trying to force HD Radio on a market which couldn't care less.