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HD Live logo

Have not run into this before, and hoping someomne on this board has some insight here.

Was listening to my stock VW HD radio over the weekend and saw that the HD logo on one station had bee replaced by an "HD Live" logo. This was on the HD1 channel for Vancouver's CJAX. (The original Jack station, BTW.) The HD2 and 3 channels did not show this logo, just the regular HD logo we have come to know and love. Ironically, on Sunday this was the only channel of the three that was NOT live- HD2 has a simulcast of the local all-news station and HD3 was PBP for a baseball game. What the heck is this? I have seen it no where else, and never before this weekend. I have had the car since new, so maybe 8 years in the Seattle and Vancouver BC markets.
 


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