Savage said:In the meantime: any reasonable person can see that HD Radio is in trouble. Virtually nobody is installing it, and a large majority of those who have it are refusing any further investment in HD.
There are reasons for this. And the primary one is NOT "a bad economy." If the Dow went to 14,000 and capital gains taxes were eliminated tomorrow, HD would still be stiffing.
True, and I don't think that's all that surprising. HD Radio doesn't have a prayer unless it starts getting installed as standard equipment by at least one of the major automakers. There really isn't any reason for radio as an industry to invest further in a platform virtually nobody can hear. Aside from the startup technology costs, the industry has never invested in HD, and until there's an available audience, I don't see that changing.
But if Ford, or GM, or Toyota happen to start installing it standard, it will be a happy day at BE, Continental, Harris, Nautel, Dielectric, ERI and Jampro.
It's not like the investment has been all that significant thus far. Of all the installations around my market, not a single one has a backup IBOC transmitter, exciter or importer, while many stations here have their analog signals backed up by at least 3 transmitters and 2 antennas on different towers. At this point, the owners here are waiting for automakers to step up and do their part before investing any more.