Welcome to HD Radio’s Truth or Dare.
IBiquity claimed 200,000 Digital AM/FM equipped radios were sold in 2006.
The actual numbers for 2006 were just 40,000.
They missed their own target numbers by 160,000 units or 98%
Then they claimed one million units would be sold in 2007
While their new target was very aggressive, the actual number makes The Digital Alliance look incompetent and HD radio a loser.
The actual numbers for 2007 were just 330,000
They missed again by 99,670,000 units.
Well here we’re in 2008, and again the Alliance is again claiming 100,000,000 units will be sold.
I guess history repeated itself, because the Alliance said the same thing in 2007. History repeats itself because we forget the lessons learned. To the Alliance, the lesson is obvious don’t project what you can’t deliver because it makes you look foolish
and causes a loss of credibility.
Anyone care to guess what the real 2008 number would be?
Assuming the same annual growth rate of 290,000 I’d peg the units sold for 2008 at 620,000 units. I figure my uneducated guess is as good as the Digital Alliance.
IBiquity claimed 200,000 Digital AM/FM equipped radios were sold in 2006.
The actual numbers for 2006 were just 40,000.
They missed their own target numbers by 160,000 units or 98%
Then they claimed one million units would be sold in 2007
While their new target was very aggressive, the actual number makes The Digital Alliance look incompetent and HD radio a loser.
The actual numbers for 2007 were just 330,000
They missed again by 99,670,000 units.
Well here we’re in 2008, and again the Alliance is again claiming 100,000,000 units will be sold.
I guess history repeated itself, because the Alliance said the same thing in 2007. History repeats itself because we forget the lessons learned. To the Alliance, the lesson is obvious don’t project what you can’t deliver because it makes you look foolish
and causes a loss of credibility.
Anyone care to guess what the real 2008 number would be?
Assuming the same annual growth rate of 290,000 I’d peg the units sold for 2008 at 620,000 units. I figure my uneducated guess is as good as the Digital Alliance.