Curious thing, I was reading the Ibiquity PDF HD Radio Retail Marketing and
some of the ideas they give for those interested in making this HD Radio
desperate move to work in order to save terrestrial radio from all its detractors including the broadcasters themselves, sounds familiar to me with recent events and the strange behavior in radio stations lately.
"A PUBLIC RELATIONS STUNT"?
It's my humble understanding of this, you help me out to understand it better but with enough proof otherwise don't bother.
Go to the Publicity segment once the pdf file opens, read carefully!
http://www.ibiquity.com/hdradio/documents/HDRadioRetailMarketingGuide040104
FinalPressQuality.pdf
It goes something like this:
*Make part of the campaign the media too, with this, you will obtain advertising for free and a "positive" feedback. Hmm. Sure?
*Provide local newspapers, radio stations and tv stations with press releases.
*Also entice local radio stations and people in the electronic manufacture to do their part by the distribution of updates in all that has to do with HD radio, keep up with spreading the good news about the product.
*And whoever is the first one to start selling the HD radios, well then use that in your benefit. Could be something like: "We are giving our clients the new technology in terrestrial radio" and once you own this HD radio, you won't stand the sound of the analog radio, most important thing, all the programming is free, great CD quality sound, you can upgrade it...you are investing your money in a good product. Hmm!
The best part while I continue reading, and this "still is ringing a bell in my thoughts"...
*Create a public relations stunt that will take your market by surprise. If you do it right, the media will be all over it, providing substantial free publicity.
LET ME THINK, WHAT DO THEY MEAN BY THIS? DOES THE FORMAT CHANGE ON CBSFM
COULD BE CONSIDERED AS "A PUBLIC RELATIONS STUNT"?
Well I have to say that the listeners and none listeners of the station and
the media, yes you and I remember?, were all over it, a "big uproar and
a call to do a huge protest" in front of CBS radio station building. Yes it
took the market by surprise! Did they? Really no one knew? Hmm!
Then reading the Washington Post an article by Marc Fisher "The Folly of Age"
Washington Post Staff Writer, Sunday, June 12, 2005: Page N09,
where he writes: "If radio's history is of any guide, the jocks will be back;
radio periodically seeks to lure music lovers by scrubbing its programming or
personality, only to find that listeners want more than a pure jukebox."
>>>>>>>>>>>>>>>>>>
And also something that strikes me too when reading another HD article..
Radio stations vow to speed digital moves to speed digital moves.
Published: January 5, 2005, 3:35 PM PST By John Borland
Staff Writer, CNET News.com
"Radio cannot remain the only analog player in a digital world," Edward Fritts, chief executive officer of the National Association of Broadcasters, said in a keynote speech at the industry's annual convention in San Diego last fall. "This industry has always been a business filled with risk-takers. But in my view, the real risk is for those unwilling to embrace the promise of HD radio."
>>>>>>>>>>>>>>>>>
Okay, soon we will be listening a huge call, run to your near store to get this radio, if you want to receive a ''good signal, since eventually HD will crushed the analog signal. Want those prizes in your favorite radio station "promotion"? Well that promo is for owners of HD radio! No is not discriminating against those that do not have the HD radio and neither is to make you look that you don't know about new technology. That you don't have the money to pay for it? That you are in denial, you resist the pressure to pay for an expensive terrestrial radio if the only thing you need that radio for, is to listen to music at times, breaking news, weather, traffic. (35-80) years old (my demographic).
It will happen to you the same way with "broadcasters" they were resisting to make changes, but "time" makes you to accept that you have to move in the direction where new technology is taking you, if you want to continue in this business and for listeners to continue listening to music and the rest for free!
How many resisted changing their VCR? Look at you now watching your DVD player. You have a VCR, ah, you can't enjoy what a "marvel" a DVD player is.
Eventually you will no longer be able to rent that VHS, that's it! Don't expect the new technology to adapt to you, no, you better try to learn as much as you can to become a techy too. Do not resist, you are a person living in this new century like it or not. You are living in the "now","past" and in "the future" at the same time. The past sadly is just that "memories" good or bad...just memories. Yes the "past" a great teacher, though.
Sooner or later you will be pushed to move on, to befriend with the word technology, virtual reality...! Recall, so far, machine intelligence is designed to be subservient to human control, no need to be taken as a threat to the human population., yet! "When computers exceed human intelligence"...yes like that book.
Ah, you want to know who are the partners in this "voyage" towards radio high definition?
These names sound familiar? ABC, Clear Channel, Cox Radio, Cumulus,
Emmis, Entercom, Hispanic Broadcasting, Radio One, Susquehanna and Viacom.
Turn on the light, if I am in the darkness! After all that's what radio is
all about to program your mind!
<P ID="edit"><FONT class="small">Edited by IanMichael on 06/15/05 06:25 PM.</FONT></P>
some of the ideas they give for those interested in making this HD Radio
desperate move to work in order to save terrestrial radio from all its detractors including the broadcasters themselves, sounds familiar to me with recent events and the strange behavior in radio stations lately.
"A PUBLIC RELATIONS STUNT"?
It's my humble understanding of this, you help me out to understand it better but with enough proof otherwise don't bother.
Go to the Publicity segment once the pdf file opens, read carefully!
http://www.ibiquity.com/hdradio/documents/HDRadioRetailMarketingGuide040104
FinalPressQuality.pdf
It goes something like this:
*Make part of the campaign the media too, with this, you will obtain advertising for free and a "positive" feedback. Hmm. Sure?
*Provide local newspapers, radio stations and tv stations with press releases.
*Also entice local radio stations and people in the electronic manufacture to do their part by the distribution of updates in all that has to do with HD radio, keep up with spreading the good news about the product.
*And whoever is the first one to start selling the HD radios, well then use that in your benefit. Could be something like: "We are giving our clients the new technology in terrestrial radio" and once you own this HD radio, you won't stand the sound of the analog radio, most important thing, all the programming is free, great CD quality sound, you can upgrade it...you are investing your money in a good product. Hmm!
The best part while I continue reading, and this "still is ringing a bell in my thoughts"...
*Create a public relations stunt that will take your market by surprise. If you do it right, the media will be all over it, providing substantial free publicity.
LET ME THINK, WHAT DO THEY MEAN BY THIS? DOES THE FORMAT CHANGE ON CBSFM
COULD BE CONSIDERED AS "A PUBLIC RELATIONS STUNT"?
Well I have to say that the listeners and none listeners of the station and
the media, yes you and I remember?, were all over it, a "big uproar and
a call to do a huge protest" in front of CBS radio station building. Yes it
took the market by surprise! Did they? Really no one knew? Hmm!
Then reading the Washington Post an article by Marc Fisher "The Folly of Age"
Washington Post Staff Writer, Sunday, June 12, 2005: Page N09,
where he writes: "If radio's history is of any guide, the jocks will be back;
radio periodically seeks to lure music lovers by scrubbing its programming or
personality, only to find that listeners want more than a pure jukebox."
>>>>>>>>>>>>>>>>>>
And also something that strikes me too when reading another HD article..
Radio stations vow to speed digital moves to speed digital moves.
Published: January 5, 2005, 3:35 PM PST By John Borland
Staff Writer, CNET News.com
"Radio cannot remain the only analog player in a digital world," Edward Fritts, chief executive officer of the National Association of Broadcasters, said in a keynote speech at the industry's annual convention in San Diego last fall. "This industry has always been a business filled with risk-takers. But in my view, the real risk is for those unwilling to embrace the promise of HD radio."
>>>>>>>>>>>>>>>>>
Okay, soon we will be listening a huge call, run to your near store to get this radio, if you want to receive a ''good signal, since eventually HD will crushed the analog signal. Want those prizes in your favorite radio station "promotion"? Well that promo is for owners of HD radio! No is not discriminating against those that do not have the HD radio and neither is to make you look that you don't know about new technology. That you don't have the money to pay for it? That you are in denial, you resist the pressure to pay for an expensive terrestrial radio if the only thing you need that radio for, is to listen to music at times, breaking news, weather, traffic. (35-80) years old (my demographic).
It will happen to you the same way with "broadcasters" they were resisting to make changes, but "time" makes you to accept that you have to move in the direction where new technology is taking you, if you want to continue in this business and for listeners to continue listening to music and the rest for free!
How many resisted changing their VCR? Look at you now watching your DVD player. You have a VCR, ah, you can't enjoy what a "marvel" a DVD player is.
Eventually you will no longer be able to rent that VHS, that's it! Don't expect the new technology to adapt to you, no, you better try to learn as much as you can to become a techy too. Do not resist, you are a person living in this new century like it or not. You are living in the "now","past" and in "the future" at the same time. The past sadly is just that "memories" good or bad...just memories. Yes the "past" a great teacher, though.
Sooner or later you will be pushed to move on, to befriend with the word technology, virtual reality...! Recall, so far, machine intelligence is designed to be subservient to human control, no need to be taken as a threat to the human population., yet! "When computers exceed human intelligence"...yes like that book.
Ah, you want to know who are the partners in this "voyage" towards radio high definition?
These names sound familiar? ABC, Clear Channel, Cox Radio, Cumulus,
Emmis, Entercom, Hispanic Broadcasting, Radio One, Susquehanna and Viacom.
Turn on the light, if I am in the darkness! After all that's what radio is
all about to program your mind!
<P ID="edit"><FONT class="small">Edited by IanMichael on 06/15/05 06:25 PM.</FONT></P>