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HD Radio for Inventory

C

Carmine5

In a variation (or rather, a reverse) of the 'cash for clunkers' program, Ibiquity is partnering with Citadel Media in a scheme that will enable stations to upgrade to HD Radio without spending any money.

Instead of new equipment for old equipment+cash, stations will provide on-air inventory to Citadel Media in exchange for the HD Radio license fee and equipment supplied by BE, Continental, Harris and Nautel.

http://www.ibiquity.com/press_room/news_releases/2010/1480

I haven't decided if this program is either A: innovative or B: desperate. But it's certainly creative.

Also, by inventory is Citadel asking that stations re-trans their entire shows or just avails within a show--or both? And how much, for how long--who sets the rates here? c5
 
You know what this reminds me of? The old Pepper-Tanner trades. Need a cart machine? Sure, we'll send you one in exchange for inventory.

What was old is new again.
 
The old chestnut about Bill Tanner: he was held up out in the parking lot at the NAB one year. The robber walked away with $200 cash - and $2000 in trade.

(Fire "Rimshot" on rattling grey Fidelipac)

I distressed my colleagues during the incredible pressure of taking the Tennessee bar exam when I encountered an essay question including a fact pattern about a radio jingle company owned by a "William Spanner" of Memphis. He traded out services for hard-to-place advertisers like pesticide and intimate-care items. True story from the Small World Department!!

So: I guess when you hear HD stations running the usual carpet-bomb hourly HD Radio promos back-to-back with D-Con, Preparation H, Monistat 7 and Ramses condoms, you'll know who didn't have to write a check for their iBiquity license that year.

(Wouldn't you just love to be the guy who paid "full-HD-boat" when you know your competitor across time got Hiss-For-Spots??) :D "Cue the angry e-mails to The Stroob!!"
 
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