Here are the latest stats and projections for HD Radio growth:
http://www.www.bridgeratings.com/press_031006-digitalprojectionsupdwradio.htm
http://www.www.bridgeratings.com/press_031006-digitalprojectionsupdwradio.htm
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HD Radio growth projections
- Thread starter SUPERCASTER
- Start date
I
IBOCRocks
Guest
SUPERCASTER said:
Looks good to me...running neck and neck with mobile phones, XM, and Sirius by 2020.
I'll take it!
S
SayNoToIBOC
Guest
Wireless Internet and Internet Radio are projected to be HD Radio's killer apps ! 
http://www.bridgeratings.com/press_031006-digitalprojectionsupd.htm
http://www.bridgeratings.com/press_031006-digitalprojectionsupd.htm
You will?IBOCRocks said:
The weekly cume projected for HD radio in 2010 is only 8.84 million. When that is divided among over 3000 stations with local coverage only, that amounts to only about 3000 listeners PER WEEK average, for HD stations, or about 18 listeners per average hour, per station.
Can HD radio survive until 2010 with an average hourly listenership of 18 persons (or less) per station?
Is HD even worth the expense to keep it on the air in 2010?
What you should really be concerned about is that the 2010 combined listenership of streaming sources will far exceed terrestrial radio's total cume, including HD.
Weekly Terrestrial and HD listening in 2010= 271.41 million
Weekly streaming listening in 2010 (internet, wireless, mobile phone, podcasting)= 324.07 million
Streaming beats total broadcast over the air listening, and the margin favors streaming even more by 2020.
J
jayedwards
Guest
how about AM stereo and QUAD FM? think HD will be like them? A joke and a failure!
HD radio is just a bad memory that is suffering a lingering slow death.jayedwards said:
At least AM stereo and Quad FM did/does not jam other stations. They caused no harm.
The HD supporters are already planning the "thinning of the heard" of OTHER PEOPLE'S stations, to take over more bandwidth to make way for this defective, destructive, misrepresented, adjacent channel HD technology.
I
I.B. Iquity
Guest
I guess if my station was running micorpower I'd be concerned as well. The thing to remember is that your station is offered NO protection. For one concerned with law & order I'd try to keep that in mind.
S
SayNoToIBOC
Guest
SUPERCASTER wrote: "Weekly Terrestrial and HD listening in 2010= 271.41 million"
Yea, remember that only a VERY small percentage of 271.41 million is for HD Radio, not analog !
Yea, remember that only a VERY small percentage of 271.41 million is for HD Radio, not analog !
I
I.B. Iquity
Guest
How much do you want to bet that the small number of HD radios on the market far exceed the audience numbers for the entire 20's radio network.
SUPERCASTER said:
Cume is duplicated. Many stations in a market can share the same listeners (People meter shows 8 stations per listener by week two). Many stations will not have HD (inferior AMs to begin with) so that 8 million cume may fall to many, many stations.
The way to do this math is to say the average listener puts in 20 hours a week to radio listening, and 8 million of them mean 160,000,000 hours or 64 million quarter hours, divided among however many HD stations there are by 2010... probably around 3,000.
???To whom were you referring? ???I.B. Iquity said:
Clearly not me.
Don't forget those 18 listeners per hour are also divided between HD1, HD2, HD3 etc.SUPERCASTER said:
18 listeners divided by 3= only 6 listeners per hour for each program on each station by 2010. Wow!
S
SayNoToIBOC
Guest
The Future Of Radio
"Confusion Reigns About HD Radio"
"Robert, IBOC/HD will never take off until the price differential between analog receivers and IBOC/HD receivers is negligible. I picked up a Sirius Xact receiver package----complete with AC adaptor, auto power adapter, holder, remote control unit, and home/auto antenna----at Target a couple of weeks ago for $85. Until IBOC/HD radios can hit that sort of price point, people won't buy them. And please don't think the monthly subscription fee for satellite radio is going to save terrestrial AM/FM. $13 a month isn't going to break anyone's budget; it's barely lunch for two at McDonalds, and people aren't as parsimonious (or poor) as many terrestrial radio people seem to think."
"Struble cautioned that HD Radio "is not a silver bullet" cure-all, but if promoted effectively, he said radio can position itself for growth. "We're playing catchup," he said, because young people aren't listening to radio using a traditional device but rather listening to music through their PCs and using those speakers rather than traditional radios. Traditional radio is locked in a battle in the dash, Struble said, not only with satellite radio, but also iPods, MP3s and other entertainment delivery systems. "iPod docking stations will be an anachronism in two to three years; you'll have MP3s built into the car next," he said."
"The above is a breathtaking example of how out of it Struble and Ibiquity are. Robert, it's no longer 1998; people stopped listening to music on their PCs when iPods and other MP3 players became available. And what's this "you'll have MP3s built into the car next" cr*p??? Robert, CARS ALREADY HAVE MP3 PLAYERS-----my 2005 Toyota Tundra came with one as standard equipment, fer chrissakes!! And Robert apparently doesn't understand the real convenience of an iPod or other MP3 player is that you can have a lot of music and other audio material in a small package without having to lug around a lot of MP3 CDs. I have a 20 gig Dell MP3 player about the size of a pack of cigarettes and I have over 800 songs on it. . . . . plus some podcasts. . . . and even some radio stuff (like clips of Howard Stern's show and my appearances on Art Bell). If Struble had a clue how people use MP3 players, he'd realize that people would much rather have a docking station in their car instead of a MP3 CD player. (I currently use a FM modulator to play my MP3 files through my car's FM radio.) Is Struble really that isolated from what's going on outside the broadcast business?? The answer seems to be "h*ll yes'". And,of course, there is no mention in the linked article of Motorola's iRadio, QualComm's MediaFLO, or the other innovations which will make mobile phones delivery platforms for audio and video content."
"The terrestrial AM/FM broadcasting industry seems to think their audience will patiently wait while they get their act together on IBOC/HD. I think they will discover much of their audience will have moved on by the time IBOC/HD is ready."
"Confusion Reigns About HD Radio"
"Robert, IBOC/HD will never take off until the price differential between analog receivers and IBOC/HD receivers is negligible. I picked up a Sirius Xact receiver package----complete with AC adaptor, auto power adapter, holder, remote control unit, and home/auto antenna----at Target a couple of weeks ago for $85. Until IBOC/HD radios can hit that sort of price point, people won't buy them. And please don't think the monthly subscription fee for satellite radio is going to save terrestrial AM/FM. $13 a month isn't going to break anyone's budget; it's barely lunch for two at McDonalds, and people aren't as parsimonious (or poor) as many terrestrial radio people seem to think."
"Struble cautioned that HD Radio "is not a silver bullet" cure-all, but if promoted effectively, he said radio can position itself for growth. "We're playing catchup," he said, because young people aren't listening to radio using a traditional device but rather listening to music through their PCs and using those speakers rather than traditional radios. Traditional radio is locked in a battle in the dash, Struble said, not only with satellite radio, but also iPods, MP3s and other entertainment delivery systems. "iPod docking stations will be an anachronism in two to three years; you'll have MP3s built into the car next," he said."
"The above is a breathtaking example of how out of it Struble and Ibiquity are. Robert, it's no longer 1998; people stopped listening to music on their PCs when iPods and other MP3 players became available. And what's this "you'll have MP3s built into the car next" cr*p??? Robert, CARS ALREADY HAVE MP3 PLAYERS-----my 2005 Toyota Tundra came with one as standard equipment, fer chrissakes!! And Robert apparently doesn't understand the real convenience of an iPod or other MP3 player is that you can have a lot of music and other audio material in a small package without having to lug around a lot of MP3 CDs. I have a 20 gig Dell MP3 player about the size of a pack of cigarettes and I have over 800 songs on it. . . . . plus some podcasts. . . . and even some radio stuff (like clips of Howard Stern's show and my appearances on Art Bell). If Struble had a clue how people use MP3 players, he'd realize that people would much rather have a docking station in their car instead of a MP3 CD player. (I currently use a FM modulator to play my MP3 files through my car's FM radio.) Is Struble really that isolated from what's going on outside the broadcast business?? The answer seems to be "h*ll yes'". And,of course, there is no mention in the linked article of Motorola's iRadio, QualComm's MediaFLO, or the other innovations which will make mobile phones delivery platforms for audio and video content."
"The terrestrial AM/FM broadcasting industry seems to think their audience will patiently wait while they get their act together on IBOC/HD. I think they will discover much of their audience will have moved on by the time IBOC/HD is ready."
While wandering around at the local WalMart the other day, I noticed a very inexpensive car radio that featured the usual AM-FM, and CD with MP3, AAC+, WMA, etc. capabilities. What surprised me was it had a USB port and an Ipod audio connection right there on the front panel!
Wondering what the USB port was for, I had to read the features listed on the box. It could input mp3's from any USB source; including the little portable "Jump Drive" USB memory sticks. You could even plug your laptop or a portable hard drive into it, assuming you could figure out how to power it. I thought that was pretty cool, especially for well under $150.00.
I want to say it was $129.95, but I might be wrong on that. In any case, it was not very expensive. It also may have been a piece of crap, but the idea is one that will surely be replicated by some decent suppliers. Innovations like that make traditional radio, HD or otherwise seem fairly boring.
Wondering what the USB port was for, I had to read the features listed on the box. It could input mp3's from any USB source; including the little portable "Jump Drive" USB memory sticks. You could even plug your laptop or a portable hard drive into it, assuming you could figure out how to power it. I thought that was pretty cool, especially for well under $150.00.
I want to say it was $129.95, but I might be wrong on that. In any case, it was not very expensive. It also may have been a piece of crap, but the idea is one that will surely be replicated by some decent suppliers. Innovations like that make traditional radio, HD or otherwise seem fairly boring.
1
1q2w3e
Guest
Chuck said:
FYI most of the second generation HD Radios are coming with a USB port.
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