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HD Radio in Portland

Does it matter in small markets like Portland? HD is supposed to be superior sound quality.Without paying a fortune can you get a superior radio. Most of the reasonably priced HD radios are table top.Does the improved sound really matter on a table top radio.I think the only way anyone other than radio geeks will buy an HD radio is to put programming on HD-2,&HD-3.Will that be happening anytime soon in Portland?A way to start out could be for Saga to put WGAN-am on one of their FM HD-2 channels.Any ideas or comments?
 
on my conventional radios, i can't really notice any major difference. then again, i got my AARP card in the mail a few months ago. I SAID: "I GOT MY AARP CARD...." and working in the studio, owing to the digital delay, there's no way to hear what we're really doing anymore. that whole "knowing when you're off the air" thing has always been useful. (grinning)

that said - i know other markets utilize the additional channels for their HD frequencies. most use them to compliment their format, or a particular niche program included in their day-to-day thing. examples: WROR in Boston (Hits of the 60's, 70's & 80's) uses their HD-2 for an "all 70's" thing, while WMJX (soft rock) uses their HD-2 for jazz. (they do the Sunday Morning Jazz thing and have for years)

for the folks who get HD radios, either by default in a vehicle or by intent at the radio store, the vast majority with whom i've spoken are all in favor of complimentary programming instead of something completely off the tangent.
 
How many people still rely on an antenna based analog signal for their TV?

Whatever HD is/isn't/might be/could be...it is the future. Personally, I'm excited on many levels.

The adaptation has been slow but I wouldn't expect anything less from an industry whose major companies are just figuring out in 08' the web could be a broadcasting tool. Mind you, this is a good 13 years into the medium.

Does it matter in small markets? Yes. It's a perfect opportunity to connect on a very local level and provide extra content. It matters everywhere if we are to survive.

Good topic
 
Remaster said:
How many people still rely on an antenna based analog signal for their TV?

Does it matter in small markets? Yes. It's a perfect opportunity to connect on a very local level and provide extra content. It matters everywhere if we are to survive.

I try not to be cynical, but local radio in general is baron and has negligible content… Broadcasters need to put some human beings behind microphones before they broaden their delivery system and add additional channels. Radio is anywhere USA. If I were kidnapped, knocked out and woke up in a Wall Mart parking lot 3 days later… I would be hard pressed to know what part of the country I was in by listening to the radio.

But like you I love technology and new gadgets and I have the AM Stereo recever to prove it.

Louie
 
Lou Manno--nice to see you kickin' on these boards. I worked with you years ago at WIZR/Johnstown, New York and always considered you to be a true original.

If I ever heard you'd been kidnapped, I would do my best to secure your release--if only to keep you from being dumped in a parking lot affiliated with the evil Wal-Mart, which rather than giving you some help, would probably sell your remains in a blue-light special--no, wait a minute, that's K-Mart.

Anyway, good to see you here.
 
I think remaster makes a good point. (Provide extra content) But that’s just the point.

If HD is only a new way to deliver the same old stuff – why bother?

With so few people tuned into HD now – wouldn’t this be the perfect time to “take chances”? Why isn’t it more “experimental” the way FM was in (say) 1968?

Most programmers are already taking care of several other radio stations… where is there time to create truly compelling content?

The excellence of the technical sound of HD will only appeal to a small number of people – true original content however will appeal to a much wider array of listeners.

And while I appreciate the local angle and agree to a point that there is need for local service – I’m not certain that “local” content is the answer. After all, only a handful of local shows across the country actually beat Rush at his game… it needn’t be local – it DOES need to be compelling.
 
Mr. Voice your point about “compelling” local content is well taken. But just because some of us are underpaid and under appreciated it doesn’t mean we’re not compelling… We just got tired of moving.

Besides youtube has shown us that any Joe Blow or Jane Doe can be compelling at least once. It’s just that it breaks my heart when I see people sent packing and new equipment being unpacked at radio stations.

I’ll admit that nobody cares more about preserving local content than local content providers.

For the record I am already dropping HD radio hints to my wife for Christmas.

By the way here’s an unnecessary question: Can you use salty language on the HD extra channels?

Louie
 
Louie:

Somehow you have misconstrued my comment about content as a slam toward those locals on the air – not at all.

But you yourself pointed out local radio in general is baron and has negligible content…

I’m quite convinced that great content can be achieved at a local level… my point was that if I can get the local content elsewhere – why do I need HD? And if HD is only delivering less than interesting content then the only reason to dive into HD is the quality of the sound.

It’s my belief that the superior technical quality is likely only heard by audiophiles.

I think HD will take off with Compelling content that I can’t find anywhere else. It doesn’t have to be local.

Tom Pagnotti
www.choicevoicepro.com
 
Touché Tom: I may have been misconstrued as well… I was being rye and flip - (rye and flip good name for a morning show) I have freely chosen to be where I am and there’s no room on my shoulder for chips. I have pretty unkempt feathers so they’re hard to ruffle…

But I think you will agree that there are more delivery systems than "quality" content in all media in general… (there is opportunity for content creators) But it’s like the baseball expansion… There are more mounds that need more pitchers and the pool of aces has been watered down as a result.

It’s just that from my prospective it seems like the radio industry laps up any chance to expand their infrastructure with great relish, but without giving content a second thought. I can totally understand… radio is after all a business and more channels mean more value to the property.

I remain optimistic and I believe that eventually broadcasters will be forced to consider a business model that is based on people and programming as a means to generate more revenue... and increase their property value that way. Being able to boast the most local coverage and quality local programming is an attractive point of difference and hard to beat. For example: I don’t care how small a market is… Any modest effort in covering local news would almost certainly be profitable especially if no one else is doing it.

As for HD radio why not… In the end it just turn out to be some quirky transitional technology like the hybrid cars which people 50 years hence will be laughing about.

Louie
 
HD Radio has been available for how many years?
New technology is introduced. If it doesn't quickly catch on, they move on.
With less than 500,000 sold, there is little or no interest.

As mentioned, sports expansion has diluted the game.
There are just a handful of superstars. Same applies to our industry.


We'd love to think listeners will stop what they're doing and hang onto every word
we say.
They have lives, kids, jobs, distractions all day long.
We're fortunate if they can remember the station they're listening to.

No breaking news it's been the norm for years.

They could care less where the programming originates,
they just want it to be good.
 
choicevoicepro.com said:
12 In a Row said:
They could care less where the programming originates, they just want it to be good.

Dead on...

That’s why if you do a local show it’s on you to make them care… All things being equal it is better to have a good local show. But I do agree with your premise.
 
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