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HD Radio is a bussiness flop

F

FreestylePete

Guest
HD Radio is a commercial failure because the general consumer doesnt even know about and doesnt want to buy into the technology. The few people who choose to buy the radios often return them cause they cant get any of the stations with the standerd equipment. I wanted HD Radio to work and still do but at this time its gonna take a major marketing incentive and better reception by the radios.
 
FreestylePete said:
HD Radio is a commercial failure because the general consumer doesnt even know about and doesnt want to buy into the technology. The few people who choose to buy the radios often return them cause they cant get any of the stations with the standerd equipment. I wanted HD Radio to work and still do but at this time its gonna take a major marketing incentive and better reception by the radios.
Click to expand...

"HD Radio dumps the 'HD'"

"Forgive me for asking this question so bluntly, but is there anyone in the HD radio daisy chain of decision-makers who is thinking through a product strategy, a consumer strategy, or a marketing strategy? Or is it just damn the torpedoes, full speed ahead?" :D

http://www.hear2.com/2006/07/hd_radio_dumps_.html

"HD-Radio Awareness Up, But Survey Says Interest Low"

"The company, Bridge Ratings, surveyed 2,448 people in December and early January and concluded that awareness has increased 'significantly' in all age groups beginning with 12-year-olds."

http://www.twice.com/article/CA6415645.html

75% of consumers are aware of HD Radio, at some level, but HD Radio has no business-model ! :D It's no wonder, that this flawed technology has to be constantly "pushed" onto consumers - think the new iPhone needs to be "pushed" ? I won't be laughing in a week, when nighttime HD/IBOC clobbers the AM band ! :mad:
 
Digital radio will not be a business flop. The real money will be made by leasing out or LMA'ing if you will the digital channels to parties that cant afford to play radio in today's market but can afford to lease a channel. That will also drive receiver sales. Anyone that thinks HD radio is a flop is not thinking with a business sense. It will be a license to print money before too long. I can see a lot of specialty foreign language channels, a lot of religion, etc. What you wont see a lot of is competition to the main channel. The owners of these stations will make sure that the digital channel will not compete with what they have on the main channel. There is money to be made with digital, lots of it. Most people on these forums have been barking up the wrong tree thinking that there will be all these specialty music formats. Might be some of that, but HD's future is elsewhere and it will be successful. AM HD? maybe not unless they can broadcast something else on the digital channel. HD has NEVER been about audio quality.
 
sbe1 said:
Digital radio will not be a business flop. The real money will be made by leasing out or LMA'ing if you will the digital channels to parties that cant afford to play radio in today's market but can afford to lease a channel. That will also drive receiver sales. Anyone that thinks HD radio is a flop is not thinking with a business sense. It will be a license to print money before too long. I can see a lot of specialty foreign language channels, a lot of religion, etc. What you wont see a lot of is competition to the main channel. The owners of these stations will make sure that the digital channel will not compete with what they have on the main channel. There is money to be made with digital, lots of it. Most people on these forums have been barking up the wrong tree thinking that there will be all these specialty music formats. Might be some of that, but HD's future is elsewhere and it will be successful. AM HD? maybe not unless they can broadcast something else on the digital channel. HD has NEVER been about audio quality.
Click to expand...

Your post shows a disregard for history, track record, and shows a total lack of business sense.
When and from where will all these well healed sub-channel lessors magically appear?
What about other already popular and available digital media?
You should know that internet advertising recently surpassed broadcast radio revenues.
A similar service, SCA, has been around for many decades and has only been a modest, very qualified, success.
FMeXtra offers full digital quality equal to HD radio (same aacPlus codec) much longer range, far lower initial cost, no new transmitters or antennas, no ongoing license fees, much lower power costs, easier, lower maintenence, simpler design, simpler (eventually cheaper) radios, and does not jam adjacent channels. FMeXtra was fully FCC approved before HD radio!
FMeXtra link:
www.dreinc.com

As for AM HD radio, let the night time buzz-off begin!

We do agree an one thing:
HD has NEVER been about audio quality.
Click to expand...
At least we agree about HD radio's widely advertised and promoted deceptive claims.
 
sbe1 said:
Digital radio will not be a business flop. The real money will be made by leasing out or LMA'ing if you will the digital channels to parties that cant afford to play radio in today's market but can afford to lease a channel. That will also drive receiver sales. Anyone that thinks HD radio is a flop is not thinking with a business sense. It will be a license to print money before too long. I can see a lot of specialty foreign language channels, a lot of religion, etc. What you wont see a lot of is competition to the main channel. The owners of these stations will make sure that the digital channel will not compete with what they have on the main channel. There is money to be made with digital, lots of it. Most people on these forums have been barking up the wrong tree thinking that there will be all these specialty music formats. Might be some of that, but HD's future is elsewhere and it will be successful. AM HD? maybe not unless they can broadcast something else on the digital channel. HD has NEVER been about audio quality.
Click to expand...

"Digital Media Growth Projections - Updated 04/25/2007"

"Of all the media we are covering in this latest study, HD Radio growth is the most disappointing based on previous industry expectations. Consumer awareness of HD radio continues to grow but consumer interest in owning or listening to HD Radio is slowing."

http://www.bridgeratings.com/press_042507-digitalprojectionsupd.htm

"How HD Radio Works"

"Digitizing allows FM stations to broadcast with near-CD quality sound, and HD Radio AM stations will sound just as good as FM stations do now."

http://electronics.howstuffworks.com/hd-radio.htm

HD Radio has never been about supposed improvements in audio quality ? :D
 
SUPERCASTER said:
When and from where will all these well healed sub-channel lessors magically appear?
Click to expand...

Most stations have frequent requests for both audio and data on our SCA channels. Many offer rather sizable payments; many stations do not want to add the SCA for a variety of technical reasons.

What about other already popular and available digital media?
Click to expand...

The idea is to do, for example, "Radio Tehran" and rent receivers to Persians (a real and major use in LA on the SCA of KLVE for the last 15 years or so). Either data or the HD-2 channel could be rented. Or the 2 and 2 could be 25% each of the bandwidth, leaving 50% for the analog channel's HD cast.

You should know that internet advertising recently surpassed broadcast radio revenues.
Click to expand...

But radio is still growing. Much of the internet revenue isw from click throughs, priority search results, etc. It is the electroinc eqivalent of the Yellow Pages, in a sense. Very little revenue goes to ads on web streams... almost all is pure web technology.

A similar service, SCA, has been around for many decades and has only been a modest, very qualified, success.
Click to expand...

You are kidding, right? There is more demand in the major markets than SCA channels. On the other hand, SCAs demand a slight reduction of modulation, and have crosstalk issues, etc. Still, they are used for everything from traffic reports to specialty programming if a station chooses to rent them out.

FMeXtra offers full digital quality equal to HD radio (same aacPlus codec) much longer range, far lower initial cost, no new transmitters or antennas, no ongoing license fees, much lower power costs, easier, lower maintenence, simpler design, simpler (eventually cheaper) radios, and does not jam adjacent channels. FMeXtra was fully FCC approved before HD radio!
Click to expand...

Which is why this will replace SCA for narrowcasting such as Radio Tehran in LA. And the station will continue to carry a separate commercial service on the HD 2 channel. Best of both worlds.
 
Exactly. People seem to think of FMExtra as a competitor to HD. IN THEIR WILDEST DREAMS! HD is THE standard for over the air digital...in band, on channel, as mandated more than a decade ago by the FCC. That's not bad news for FMExtra, however, as FM stations can transmit analog fm stereo, multiple HD streams, AND FMExtra simultaneously.

And another thing. HD isn't a "business" yet, as it has yet to be monetized. Stations are willingly taking a loss during this transition period. That will end. Commercials WILL run on HD2 and HD3 streams, and other services (conditional access) WILL take the place of analog SCA...a good thing, because SCA ALWAYS reduces signal to noise ratio somewhat on regular stereo receivers ("birdies", swishing noises, etc.)

Another great thread from "Baghdad Bob"? Remember him? He proclaimed on CNN/etc. that "The Americans are on the run!" even while tanks were entering Baghdad. Well Pocket claims that "HD has failed" even as new products are introduced, sales increase, and the number of new stations and available services multiplies exponentially. From here on out, I shall refer to Pocket as "Baghdad Bob".
 
Mike Walker said:
Exactly. People seem to think of FMExtra as a competitor to HD. IN THEIR WILDEST DREAMS! HD is THE standard for over the air digital...in band, on channel, as mandated more than a decade ago by the FCC. That's not bad news for FMExtra, however, as FM stations can transmit analog fm stereo, multiple HD streams, AND FMExtra simultaneously.

Better, FMeXtra makes HD radio an unnecessary, complex, expensive, problematic, channel jamming, redundancy.

And another thing. HD isn't a "business" yet, as it has yet to be monetized. Stations are willingly taking a loss during this transition period. That will end.
Or HD radio will.
Commercials WILL run on HD2 and HD3 streams, and other services (conditional access) WILL take the place of analog SCA...(Or digital FMeXtra will)
a good thing, because (analog)SCA ALWAYS reduces signal to noise ratio somewhat on regular stereo receivers ("birdies", swishing noises, etc.)

Another great thread from "Baghdad Bob"? Remember him? He proclaimed on CNN/etc. that "The Americans are on the run!" even while tanks were entering Baghdad. Well Pocket claims that "HD has failed" even as new products are introduced, sales increase, and the number of new stations and available services multiplies exponentially. From here on out, I shall refer to Pocket as "Baghdad Bob".
Click to expand...

Why refer to Pocket that way? It should be your moniker since it applies to you more and you like it so much.
 
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