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SayNoToIBOC
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From, Radio-Info BOARDS > SPECIALTY > Coast to Coast > Is Terrestrial Music Radio Dead ?
TheLaffer wrote: "Terrestrial radio is alive and well for listeners who live in trailers, cardboard boxes, Underpasses, Ditches, Etc. Terrestrial radio as a job, is alive and well for people willing to work for $5 an hour. The Internet is where it's at! There are countless Internet Stations that blow the CC, CBS, Cumulus stations out of the water ! Terrestrial radio has run off most decent talent both in Sales, On Air and management and kept the low wagers, conformists and slaves on ataff."
radiorob2.0 wrote: "About fifty years ago RCA President David Sarnoff pronounced radio "dead". Television was the new fangled toy and the money that allowed radio to live now supported the new toy. However radio had its own new fangled toy. The transistor, invented a few years earlier, dramatically reduced the receiver size. Radio was now portable and played rock and roll. The teenagers loved it. Radio had reinvented itself and lived on. Today I'm not so sure. Teenagers today have portable video games, portable media players, cell phones and other distractions. You want music? Download it and play it on a media player or burn a CD. Radio might be part of a teenager's life, but no longer a priority, especially for music. This could be an issue if you're relying on today's teens to be tomorrow's radio listener. It's an interactive world and radio is an assembly line delivery system with commercials. Radio needs to reinvent itself. But as long as the amateur investment bankers run things, radio will stay the course. So expect a bumpy ride ahead."
TheLaffer wrote: "Terrestrial radio is alive and well for listeners who live in trailers, cardboard boxes, Underpasses, Ditches, Etc. Terrestrial radio as a job, is alive and well for people willing to work for $5 an hour. The Internet is where it's at! There are countless Internet Stations that blow the CC, CBS, Cumulus stations out of the water ! Terrestrial radio has run off most decent talent both in Sales, On Air and management and kept the low wagers, conformists and slaves on ataff."
radiorob2.0 wrote: "About fifty years ago RCA President David Sarnoff pronounced radio "dead". Television was the new fangled toy and the money that allowed radio to live now supported the new toy. However radio had its own new fangled toy. The transistor, invented a few years earlier, dramatically reduced the receiver size. Radio was now portable and played rock and roll. The teenagers loved it. Radio had reinvented itself and lived on. Today I'm not so sure. Teenagers today have portable video games, portable media players, cell phones and other distractions. You want music? Download it and play it on a media player or burn a CD. Radio might be part of a teenager's life, but no longer a priority, especially for music. This could be an issue if you're relying on today's teens to be tomorrow's radio listener. It's an interactive world and radio is an assembly line delivery system with commercials. Radio needs to reinvent itself. But as long as the amateur investment bankers run things, radio will stay the course. So expect a bumpy ride ahead."