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HD Radio Question

7thton

7thton

I just got a new car with HD Radio.

It is a game changer for me.

There are so many great HD stations in STL that I didn't even know about before now!

For example:

-105.7 has a great HD Radio sub-channel
-90.7 has 2 great sub-channels
-96.3 has a great sub-channel that plays classical (it is a rebroadcast of 107.3, which doesn't come in very well in my area)

Anyhow, does anyone know if HD Radio allows stations to get any sort of listener numbers? I know traditional analog radio stations rely on third parties to get ratings/listener numbers, but does HD Radio improve on that at all? I assume not, but thought I'd ask.
 
7thton said:
I just got a new car with HD Radio.

It is a game changer for me.

There are so many great HD stations in STL that I didn't even know about before now!

For example:

-105.7 has a great HD Radio sub-channel
-90.7 has 2 great sub-channels
-96.3 has a great sub-channel that plays classical (it is a rebroadcast of 107.3, which doesn't come in very well in my area)

Anyhow, does anyone know if HD Radio allows stations to get any sort of listener numbers? I know traditional analog radio stations rely on third parties to get ratings/listener numbers, but does HD Radio improve on that at all? I assume not, but thought I'd ask.
Click to expand...

90.7 HD2 is Jazz
90.7 HD3 is Classical

96.3 HD2 is yet another Classical
There's another on 96.3, HD3 and Smooth Jazz

105.7 HD2 is a simulcast of Sports via 590 KFNS
 
7thton said:
Anyhow, does anyone know if HD Radio allows stations to get any sort of listener numbers? I know traditional analog radio stations rely on third parties to get ratings/listener numbers, but does HD Radio improve on that at all? I assume not, but thought I'd ask.
Click to expand...

Most radio companies encode HD stations for PPM just as they do standard stations. HD stations have been showing up in ratings books, but typically via translators rather than strictly via the air signal. The problem continues to be the limited number of HD receivers in the market. But as you indicate, the number of cars that include HD is growing.
 
7thton said:
Anyhow, does anyone know if HD Radio allows stations to get any sort of listener numbers? I know traditional analog radio stations rely on third parties to get ratings/listener numbers, but does HD Radio improve on that at all? I assume not, but thought I'd ask.
Click to expand...

In PPM markets, all signals that are "home to the market" (meaning licensed inside the Metro Survey Area) are provided encoders to encode each with a distinctive identification code for Nielsen's PPM measurement system.

In diary markets, all diary entries are tabulated in the data entry process.

In the PPM, the analog and HD-1 signals are encoded identically as they are pure simulcasts. HD-2 and beyond are separately encoded. Streams of any of these are separately encoded.

If, let's say, an AM and FM are 100% simulcast, the station can opt for Total Line Reporting where the differently encoded sources are combined in the final book. Similarly, an HD2 or HD3 that simulcast on a translator are combined, with the HD designation being the listing header.

Stations outside the metro that care about metro listening can encode, but rent an encoder for a nominal fee.

Eventually, all forms of electronic entertainment, including pure streams, video streams, radio, TV, etc. will be encoded and processed together for a total spectrum view of media.
 
What is still an issue for me is that when I plan on going to a new area I can find a radio format using radio-locator. As far as I know, there is no such service for HD. On the reverse side of the coin, it seems that HD-2 and HD-3 services change on whim or a moment's notice. No chance to build an audience.
 
K6JHU said:
What is still an issue for me is that when I plan on going to a new area I can find a radio format using radio-locator. As far as I know, there is no such service for HD. On the reverse side of the coin, it seems that HD-2 and HD-3 services change on whim or a moment's notice. No chance to build an audience.
Click to expand...

www.hdradio.com has a list...may not be 100% correct but its better than nothing
 
HD radio in Minneapolis (and assume larger cities) is mainly used by iheartwhatever to broadcast programming on translators...the HD feed is the "mothership" which allows them to rebroadcast on an analog transmitter
 
unclehonkey said:
HD radio in Minneapolis (and assume larger cities) is mainly used by iheartwhatever to broadcast programming on translators...the HD feed is the "mothership" which allows them to rebroadcast on an analog transmitter
Click to expand...

I'm not as fluent with the jargon as you are. When you say "is mainly used by iheartwhatever to broadcast programming on translators" what do you mean, exactly?

(I understand what iHeartMedia is...)
 
In other words, HD radio stations still rely on third parties, such as Nielsen, for listenership data?
 
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