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"HD RADIO-READY"?

M

MHB

The HD Radio site added a link to this article:

http://www.chicagotribune.com/business/technology/chi-thu-buzz-car-audiomar26,0,1958464.column

The columnist went to Best Buy looking at car stereo. He wanted the HD Radio feature and saw a deck that was HD Radio "ready" (i.e., needs an HD Radio adapter). The salesperson, though, thought that meant he needed a subscription (like satellite radio). The store didn't have the adapter and he bought a model that had "built-in HD Radio" and was "Bluetooth-ready."

A Best Buy official said the "experience was unfortunate" and admitted that "the word 'ready' (as in Bluetooth-ready) is 'not a word customers understand.'"

The location of the link on the HD Radio site says, "Chicago Tribune Columnist: Educate sales staff about HD Radio," and it's good advice. If you want to sell the product, obviously a salesperson should know at least the basics of the products (like the consumer electronics meaning of "ready").
 
HD Radio ready just means another box under the dash.

Maybe a kid with a modified rice rocket and a 100 watt amp mounted to the floorpan driving a dozen speaker pairs might do that, if he even cared about HD Radio. But the majority of people are not interested in going through that kind of trouble.

After all, this isn't the 60's when people were accustomed to mounting an 8-track player or cassette player or FM tuner below their car's dash. For that matter, the CD changer in the trunk concept is dead.

Today people want an integrated audio solution that fits neatly in their car's dashboard and has all the bells and whistles built in.

C5
 
Yeah. Bells and whistles. And HISS? (They also want "integrated audio solutions which actually WORK.)

Plus aftermarket car stereo has really been taking it on the chin - last year the overall market was down something like 28% - in a YEAR. Car manufacturers have been integrating all navigational, communication and entertainment electronics with outboard controls and interfaces. It's increasingly difficult to interface aftermarket stuff (like HD receivers) with factory electronics and controls.

I just found this out firsthand - took delivery on a 2009 Jeep Patriot last month, and thought I'd have a little car-stereo client of the station's put in a remote starter. "Wrong!!!" Can't do it. Gotta buy the Chrysler version, dealer-installed. Otherwise that part of your warranty is void. With the new extended comprehensive vehicle warranties, car companies have really clamped down on your hacking into the circuitry.
 
"HD Radio ready just means another box under the dash.
Maybe a kid with a modified rice rocket and a 100 watt amp mounted to the floorpan driving a dozen speaker pairs might do that, if he even cared about HD Radio."

I hate to tell you, that kid doesn't want or know what HD is! And that kid doesn't want FM radio either.
Try a memory stick loaded with tunes, or ipod..
 
pocket-radio said:
"HD Radio ready just means another box under the dash.
Maybe a kid with a modified rice rocket and a 100 watt amp mounted to the floorpan driving a dozen speaker pairs might do that, if he even cared about HD Radio."

I hate to tell you, that kid doesn't want or know what HD is! And that kid doesn't want FM radio either.
Try a memory stick loaded with tunes, or ipod..
Click to expand...

Like I said, "if he even cared about HD Radio," which most kids don't.

Bob Struble in his latest column is in a lather over iTunes tagging. He thinks it's the hottest app. Just goes to show you how focused he is on gazing into iBiquity's navel and out of touch with the consumer, especially the young consumer.

C5
 
MHB said:
The HD Radio site added a link to this article:

http://www.chicagotribune.com/business/technology/chi-thu-buzz-car-audiomar26,0,1958464.column

The columnist went to Best Buy looking at car stereo. He wanted the HD Radio feature and saw a deck that was HD Radio "ready" (i.e., needs an HD Radio adapter). The salesperson, though, thought that meant he needed a subscription (like satellite radio). The store didn't have the adapter and he bought a model that had "built-in HD Radio" and was "Bluetooth-ready."

A Best Buy official said the "experience was unfortunate" and admitted that "the word 'ready' (as in Bluetooth-ready) is 'not a word customers understand.'"

The location of the link on the HD Radio site says, "Chicago Tribune Columnist: Educate sales staff about HD Radio," and it's good advice. If you want to sell the product, obviously a salesperson should know at least the basics of the products (like the consumer electronics meaning of "ready").
Click to expand...

"Then I looked at a $117 deck from JVC—the brand stolen from my car."


JVC HD car radio- A shelf full of dusty boxes, $60.00 each on close out at a local WalMart
 
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