HD Radio Serialization Code

[Carmine5]

For those who want to know more about HD Radio's conditional access feature and how it will work, check out this article:

http://www.rbr.com/features/intel_briefs/11500.html

It basically talks about how serialization codes will enable advertisers to do target advertising using HD Radio, among other uses.

There's also something eerily 'big brother' about it (particularly the involuntary "return path" technology).

C5

 

[ajc_trw]

For those who want to know more about HD Radio's conditional access feature and how it will work, check out this article:

http://www.rbr.com/features/intel_briefs/11500.html

It basically talks about how serialization codes will enable advertisers to do target advertising using HD Radio, among other uses.

There's also something eerily 'big brother' about it (particularly the involuntary "return path" technology).

C5

So how will this do me or anyone else any good when I hit the scan button as soon as a commercial comes on? ???

Yet another nail in the IBOC coffin.

 

[clouseau]

It basically talks about how serialization codes will enable advertisers to do target advertising using HD Radio, among other uses.

There's also something eerily 'big brother' about it (particularly the involuntary "return path" technology).

C5

Actually it only gives about 2/3's of the picture. And a lot of that is "we think we can". Let's start with a few obvious problems with this idea.

First off, if you don't bother to register, how do they know whether you are 5 or 55 or 105 years old. Male or female. They have no clue. Pandora and the like know what you tell them. Heck, they even adjust thier playlist based on what they calculate you might like. Radio is a one way medium. At least it is now.

Second, the "Return path". I love stuff like this. We'll just use "A return path". After all they're contemplating it. Nice, but what IS it? Convenietly missing specifics. Like "Theoretically" how it might work. Not to mention HOW it will be implemented. If we can just generate a "Return Path" out of thin air, why haven't pirates been able to generate an "Outbound Path"? Heaven knows they're a resourceful bunch. This is a good one.

Third. Let's assume the radio station knows you and your demographic info. So now they can taylor various offerings to you, right? Only how would a radio do that. It broadcasts a single, user changeable, channel at a time. How do we get 5 different ads to 5 differnt audience segments AT THE SAME TIME? Even if by serialization we have "Addressable radios"? Perhaps with send and store and on demand "Slugged in" playback in stopsets this could work OK I could believe it, but why would customers PAY MORE for this technology? Heck, radio can't get comsumers to mass adopt HD as it is now.

Fourth. I have to wonder who is pushing this stuff. Well lets go to the bottom of the article to see who's got a dog in the fight. Well what do you know. Its the cheif technical officer and the director of data application SALES for NDS, the conditional access people. This is so far off in the future it's never going to happen. The "Faux Big Brother" fears are way overblown. Your far closer to paying $5 a month for your favorite, commercial free, music channel than you are doing this foolisness, IMHO.

Fact is, people know more about you by posting or reading on this board than they EVER will with a radio, HD or otherwise, IMHO.

Clouseau

 

[clouseau]

BTW, in the interest of fairness I should probably state...

I'm Poo-Pooing the idea.

Clouseau

 

[Tom Wells]

I can see usefulness for "pay-for" events, but that's an obsolete concept.......

I also agree that a meaningful return path for data is evidently missing.

How will itunes send me a download of the Lengendary Stardust Cowboy's album if
1 They never play it anyway, and
2 There's nothing to "dock" in a car radio...will they be relying on some kind of ad-hoc networking to get the message 3rd or 4th hand?

As in, the car radio will tell my cellphone to order it?

 

[Carmine5]

It basically talks about how serialization codes will enable advertisers to do target advertising using HD Radio, among other uses.

There's also something eerily 'big brother' about it (particularly the involuntary "return path" technology).

C5

Actually it only gives about 2/3's of the picture. And a lot of that is "we think we can". Let's start with a few obvious problems with this idea.

First off, if you don't bother to register, how do they know whether you are 5 or 55 or 105 years old. Male or female. They have no clue. Pandora and the like know what you tell them. Heck, they even adjust thier playlist based on what they calculate you might like. Radio is a one way medium. At least it is now.

Second, the "Return path". I love stuff like this. We'll just use "A return path". After all they're contemplating it. Nice, but what IS it? Convenietly missing specifics. Like "Theoretically" how it might work. Not to mention HOW it will be implemented. If we can just generate a "Return Path" out of thin air, why haven't pirates been able to generate an "Outbound Path"? Heaven knows they're a resourceful bunch. This is a good one.

Third. Let's assume the radio station knows you and your demographic info. So now they can taylor various offerings to you, right? Only how would a radio do that. It broadcasts a single, user changeable, channel at a time. How do we get 5 different ads to 5 differnt audience segments AT THE SAME TIME? Even if by serialization we have "Addressable radios"? Perhaps with send and store and on demand "Slugged in" playback in stopsets this could work OK I could believe it, but why would customers PAY MORE for this technology? Heck, radio can't get comsumers to mass adopt HD as it is now.

Fourth. I have to wonder who is pushing this stuff. Well lets go to the bottom of the article to see who's got a dog in the fight. Well what do you know. Its the cheif technical officer and the director of data application SALES for NDS, the conditional access people. This is so far off in the future it's never going to happen. The "Faux Big Brother" fears are way overblown. Your far closer to paying $5 a month for your favorite, commercial free, music channel than you are doing this foolisness, IMHO.

Fact is, people know more about you by posting or reading on this board than they EVER will with a radio, HD or otherwise, IMHO.

Clouseau

It would be easy to write this off as lunatic except that the news item comes from NDS, the originators of conditional access. If they're mentioning "return path" technology it's because they're working on it.

It might be tempting to equate the 'return path' concept to web browser cookies, except that this is more insidious. You can, at least, block cookies. With what NDS is proposing it's automatic with no listener intervention.

I don't know about you but I don't want strangers monitoring my buying or listening habits without my permission.

C5

 

[clouseau]

I can see usefulness for "pay-for" events, but that's an obsolete concept.......

I also agree that a meaningful return path for data is evidently missing.

How will itunes send me a download of the Lengendary Stardust Cowboy's album if
1 They never play it anyway, and
2 There's nothing to "dock" in a car radio...will they be relying on some kind of ad-hoc networking to get the message 3rd or 4th hand?

As in, the car radio will tell my cellphone to order it?

Good question. As a non I-Pod user, I couldn't care less about tagging. Apparently SOMEONE thinks it's a good idea. But the whole "Tagging I-Tunes" thing is pretty off topc for this thread. Maybe exhuast smoke signals.


Clouseau

 

[clouseau]

It would be easy to write this off as lunatic except that the news item comes from NDS, the originators of conditional access. If they're mentioning "return path" technology it's because they're working on it.

I characterize that as they "Want" it. Who besides them really wants this? How does it get bandwidth allocated? Or Spectrum? This is "Beyond Buck Rogers" type stuff. There's no "How they're going to do it"in the article, because they don't have a realistic clue. IMHO, this is a classic case of "vaporware marketing". Here in Corpus Christi, they just spent around $10 mil for wifi to read water meters. It doesn't work. If they can't read your water meter, they sure as heck can't track your radio.

Question. Has anyone EVER bought an Addressable (Aka serialized) HD radio? DO they even exist? I suspect so, but...

It might be tempting to equate the 'return path' concept to web browser cookies except that it is more insidious. You can, at least, block cookies. With what NDS is proposing it's automatic with no user intervention.

Cookies work because it is 2 way. When radios get 2 way capability, I'll worry. For now, only your cell phone
tells the workd where you are.

I don't know about you but I don't want strangers monitoring my buying or listening habits without my permission.

We'll mark you down on the "Internet Radio is Bad" column.

Clouseau

 

[JohnnyElectron]

Paying for 'free' HD radio is a bad idea like an ugly person dyeing their hair bright purple.

 

[Tom Wells]

Paying for 'free' HD radio is a bad idea like an ugly person dyeing their hair bright purple.

There is a punch line somewhere out there waiting...

OK, I'll ask the straight line:

How's is a free HD radio like an ugly person with purple hair?

 

[SUPERCASTER]

Wasn't a WalMart employee recently trampled to death for obstructing the HD radio "return path"?

 

[Mike Walker]

PROVE that Supercaster. PROVE that there are massive numbers of returns. What are the EXACT figures, and from what source? I know lots of people with HD Radios. I only know one who's returned one fo them. ME! And it was for a defective DISPLAY, not a problem with reception.

 

[SUPERCASTER]

How many HD Radios were actually sold to end users?

Not the number manufactured, not the number being manufactured, not the number that might be manufactured, not about to be shipped, not in transit, not stored in warehouses or stores, not stored in radio station closets, not the number of chips manufactured or licensed, but the "EXACT" actual number of HD radios sold to end users, and not returned. Apparently not even iBiquity knows or is unwilling to say.

So my "EXACT" answer to you, Mike, is "EXACT"ly the same as iBiquity's. "Less then a million."

As Mike Walker said:
"What are the EXACT figures, and from what source?"

 

[pocket-radio]

Struble said iBquity has sold 500,000 units since 04. How many people are listening to HD?

 

[SUPERCASTER]

Just another twisted personal attack from the HD cartel groupies.

"You've always been fast and loose with facts, but this is pretty far over any line of decency, even for you."
Right back at 'ya, double, Mike.

I'm sure that you know the joke was about the lengths corporations go to peddle goods such as defective HD radio technology, and resulting flood of HD radio returns frequently documented on this board. It did not ridicule the death of a Walmart employee, as you claim, but served to show how irresponsible and greedy corporations like Walmart, and iBiquity are, and how they will stop at nothing to make a sale.

Humane people would never peddle defective products by deception, or create a situation that causes a stampede and death just to sell merchandise.

I, also, am glad you moved.

 

[SUPERCASTER]

I apologize for mis-addressing my previous post to Mike, when it should have more properly been addressed to clouseau.

My original post was not meant to create giggles, snickers, and guffaws, nor was it meant to be "a real knee slapper", as clouseu suggests.

 

[clouseau]

I'm sure that you know the joke was about...

If you want to rip me and call me names, so be it.

Like I said before..."I just don't find a person's death very funny. I guess you do."

Clouseau

 

[SUPERCASTER]

My post was about the unscrupulous way HD radio has been promoted and the high number of returns reported here. I did not ridicule a persons death. Quite the contrary, I was pointing out how soul-less and callus corporations can be when peddling their wares.

If you disagree, or have another interpretation, then that's your opinion, but that should not justify your distortion and personal attack on my credibility, humanity, decency, taste and intentions.

If you are happier where you moved, then I agree with you that you should stay there.

 

[KB1OKL]

Actually I've heard that Walmart is in the process of installing separate "express" doors for HD radio returns. The place I bought my Numbomatic certainly didn't waste time sending me a return slip, they probably have piles of them preprinted.