• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

HD Radio Still Not Resonating with Consumers...

Well, sometimes one wonders - if a radio advertisement airs and listeners are conditioned to not listen, does it make a sound? (This doesn't just apply to HD Radio advertising, by the way...)
 
"Lack of awareness" isn't the problem. Ennui is. This is like the proponents of Obamacare claiming the legislation's unpopularity is due to "lack of understanding" (the typical elite viewpoint that most of Americans are just stupid, errily echoed by the HD crowd.)

Once again: Marketing 101 - "the fastest way to kill a bad product is to promote it heavily."

People have tuned out of HD Radio, because they never wanted it. HD has never responded to an expressed marketplace need, it still doesn't, and it likely never will. The strongest suit IBOC has is two or three quality-compromised, often-unreliable subchannels on FM, and horrible performance on AM. That's not going to fly in a marketplace where most new cars come with XM/Sirius's hundreds of channels and web connectivity, all of which work ALL the time.
 
I agree about ennui, for most of the reasons you expressed in paragraph 3 above.

I agree with your "marketing 101". iBiquity DID NOT have their ducks in a row before pulling the trigger on IBOC's launch. Too many cooks...

Ben Franklin stated: If you want to know how much you are worth, pay all that you owe, then you'll know. Trust me on this one... If you REALLY want to determine your TRUE value, become seriously ill WITHOUT health insurance! But then again, it can't hurt all that much because YOU ain't feeling any pain! Right?


-
 
Shouldn't be a problem, iy, since I have and will always have health insurance. Which I pay for. As opposed to expecting someone else to pay for it.

Then again, I understand the difference between "health coverage" and actual "health care." (Ask a Canadian.)

Okay, okay - I plead guilty unwisely bringing up Obamacare on a radio discussion board. Bad decision. Sorry to open up THIS box o'snakes.... ;)
 
"the typical elite viewpoint that most of Americans are just stupid."

Actually, isn't that pretty much a fact?
 
I have had an HD radio since 2006. I enjoy it because it gives me formats that were lost in NYC radio; country. smooth jazz, and alternative rock. I live only 8 miles from the transmitter, so I don't have reception problems. I think HD radio has not caught on since peope in outlying areas don't want to bother with an extenal antenna.

Bruce
 
As almost all of my FM listening is on radios that do not have PLL detection,
the increased noise level and intrusive bursts of noise during multipath are not reasonating well with me.

Last week one of my daughters and I went to an Indian restaurant and they were playing an HD-2
of FM 101.9 in Chicago, an all-Indian format. This is the first instance I have noted of anyone using an HD radio
in a business.

I need not go into the debacle of AM-HD. ::)
 
I don't believe HD radio will ever be sought after by consumers. This is because radio in general is not something consumers feel like they must have. It is usually part of a larger item such as an automobile, stereo system, etc. For HD Radio (I'm strictly referring to FM, AM HD is a lost cause) to succeed, it will have to be driven by the radio industry and the radio manufacturers. If listeners discover an HD-2 or HD-3 they like, it will be only because the station is running an HD-2 or HD-3, and the radio the listener is using happens to include HD capabilities. The digital transition will largely be transparent to the general public and will be an extremely slow process.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom