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700WLW
Guest
ElCheapo said:700WLW said:ElCheapo wrote: "Internet radio in cars won't work for the reasons I've outlined numerous times - and on the off chance it does, traditional broadcasters will be providing the content that people actually listen to."
Internet Radio is already in-dash in Canada, and Wireless Internet is already in-dash here. Portable Internet Radio receivers are already in the market-place.
That's great. And what are they charging for bandwidth? It isn't free - bottom line. XM and Sirius has already proven that not enough people will pay for radio - and their marketing is much, much better than any marketing I've seen for internet radio.
Come to think of it, I haven't seen any marketing for internet radio outside of terrestrial stations promoting their streams.
And lastly, there's the insurance industry. They simply will not stand for people taking their eyes off the road to deal with mobile internet. That's Allstate's stand - you can bet on it - and they have a VERY powerful Washington lobby.
In-car internet will be banned for drivers before it gets off the ground, and that leaves internet radio as the only reason to have access in-car. People won't pay for that just like they won't pay for satellite.
You won't find enough geeks in the real world willing to wire their laptop or pocket PC into their stereo just to listen to mobile streaming.
HD Radio is not free either - you pay for it up-front. And, we are seeing few geeks that have bought into HD Radio - the geeks have figured out that HD Radio is a fraud and a farse. Talking about marketing strategies - the HD Radio marketing strategy has been a complete joke an a failure.
"Surfing the Freeway: Cars Get PCs"
http://online.wsj.com/public/articl...Sb0N9IwuChXr50LB0TyDkc_20060201.html?mod=mktw
"Internet Radio Coming to Cars"
http://www.newsmax.com/archives/ic/2005/7/27/104105.shtml
"Internet Radio Audience Finding Its Stations"
http://www.audiographics.com/agd/102306-1.htm