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HD2 on translators

X

xiradiodotcom

Apparently Cumulus has figured out a way to make its HD2 channels go more mainstream. The HD2 of this station in Toledo http://www.wxkr.com/ is being broadcast on this translator http://radio-locator.com/info/W265CB-FX and given its own identity http://toledoszone.com/

They also do something similar in Atlanta with the old 99x rock format http://www.99x.com/ using this translator http://radio-locator.com/cgi-bin/pat?call=W250BC&service=FX&status=L&hours=U

Now that there are really no translators left in Columbus, and few gaps in frequency even available, it is less likely to happen here. With Radio 106.7 moving rock to HD2, something like this could work if they could squeeze in a translator somewhere.
 
xiradiodotcom said:
Apparently Cumulus has figured out a way to make its HD2 channels go more mainstream. The HD2 of this station in Toledo http://www.wxkr.com/ is being broadcast on this translator http://radio-locator.com/info/W265CB-FX and given its own identity http://toledoszone.com/

They also do something similar in Atlanta with the old 99x rock format http://www.99x.com/ using this translator http://radio-locator.com/cgi-bin/pat?call=W250BC&service=FX&status=L&hours=U

Now that there are really no translators left in Columbus, and few gaps in frequency even available, it is less likely to happen here. With Radio 106.7 moving rock to HD2, something like this could work if they could squeeze in a translator somewhere.
Click to expand...

Actually, this is simply an FCC rule, that you can take a HD2 signal, since it is considered an actual on air station, and repeat that digital channel on an analogue translator, which would allow access to the non digital folks.
 
I knew it was allowed, but didn't realize it was in use. It's an interesting way to fire up another music format without a full FM signal. In a metro area, you could cover a lot of listeners.
 
xiradiodotcom said:
I knew it was allowed, but didn't realize it was in use. It's an interesting way to fire up another music format without a full FM signal. In a metro area, you could cover a lot of listeners.
Click to expand...

yea, we considered it in the WCRX/WCRS debate, that way both would have a chance at getting on 24 hours, but that too fell by the wayside
 
In both Toledo and Atlanta, the Cumulus HD2-to-translator alt-rock formats were on regular analog signals at one point.

In Northwest Ohio, "The Zone" used to be on WRWK/106.5 Delta, a southwest Toledo rimshot eventually clipped for the FM side of sports WLQR/1470.
 
Not sure I'm crazy about the idea...I work at an HD station, this defeats the purpose of promoting the reasons to buy an HD radio...

As a regular listener, however, I suppose it's great!
 
Aren't HD stations not suppose to have commercials though? And how long is it before people complain about this skirting ownership rules?
 
Ohio radio man said:
Aren't HD stations not suppose to have commercials though? And how long is it before people complain about this skirting ownership rules?
Click to expand...

The HD-only stations for a commercial licensee are also commercial -- when they are able to sell any, anyway.  HD could not be, ahem, the future of commercial radio if it had to be commercial-free.
 
Nu_Roo_2 said:
Ohio radio man said:
Aren't HD stations not suppose to have commercials though? And how long is it before people complain about this skirting ownership rules?
Click to expand...

The HD-only stations for a commercial licensee are also commercial -- when they are able to sell any, anyway. HD could not be, ahem, the future of commercial radio if it had to be commercial-free.
Click to expand...

Right, but I thought there was an agreement among a lot of broadcasters not to even sell commercials for now in order to promote this as an alternative to satelite. I could be wrong though.
 
Ohio radio man said:
Nu_Roo_2 said:
Ohio radio man said:
Aren't HD stations not suppose to have commercials though? And how long is it before people complain about this skirting ownership rules?
Click to expand...

The HD-only stations for a commercial licensee are also commercial -- when they are able to sell any, anyway. HD could not be, ahem, the future of commercial radio if it had to be commercial-free.
Click to expand...

Right, but I thought there was an agreement among a lot of broadcasters not to even sell commercials for now in order to promote this as an alternative to satelite. I could be wrong though.
Click to expand...

Right, I forgot about that. As I recall the original HD2 commercial-free agreement was to go through sometime in 2009, but I don't know the current status or how encompassing the agreement was...or much about HD radio, period. Hopefully someone can clarify.
 
knowbetter said:
OhioMediaWatch said:
Umm, is there an "HD station" that exists with separate staffing from its main signal?
Click to expand...

don't understand the question??
Click to expand...

I don't understand the phrase "I work at an HD station". Does the poster work specifically for some sort of HD subchannel, or for a station that programs an HD subchannel with something other than just automated music?

The agreement not to run commercials went away shortly before stations started simulcasting AM talk and sports stations.
 
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