Univision has made some cuts in the last 2 days letting go of tons of full time employes here in Dallas just like in Austin and Houston are things really that bad?
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Heads are cut of At univision
- Thread starter latino2008
- Start date
B
busyradioguy
Guest
latino2008 said:
Yeah.... The Economy is probably the primary issue right now. Sad, ain't it?
Do you ever get the feeling that its time for the CEO's to start leaving a little bit of the profits for the folks bringing in the revenue? And a bit more to operate the company efficently? Hispanic buyiing power in the United States is expected to reach nearly or more than "1.2 Trillion" by 2011. This will translate into a nice increase in advertising aimed at that hispanic buying power. Which should make Univision a nice tidy sum of cash if they focus in on earning some of it!
David what are you doing to earn some of that pile of cash as that pile grows ever larger?
David what are you doing to earn some of that pile of cash as that pile grows ever larger?
Univision, like alot of "traditional" media outlets, is having a hard go at it in the post-radio/TV/Print world. I have a feeling its what busy and a few others have said, economy. I would also add that many "traditional" (old) media outlets have always been the last to embrace new media outlets (Web/Mobile) Most of this is due to a few older folks still in the upper echelons of these companies who, like their elders, were afraid to embrace revolutionary change. While in other countries like the UK, EU and Japan you see media outlets such as the BBC, C4 and NHK either placing their media on their sites (web/Mobile) or putting it on iTunes for purchase, We here have seen companies like NBCUni play a two-step by screwing the customer by backing out of business with Apple and developing a "broken" product such as Hulu. Most of these big media companies hide behind the traditional tentpole excuses such as domestic licensing and copyrights, which held back CBS nearly a decade before they started streaming their stations (TV/Radio) on line. In addition, Univision also has a very interesting place when it comes to marketing to 1st/2nd gen. hispanic americans with lots of disposable income(Remember the 1.2 trillion dollars?). Instead of embracing that by bringing in higher-profile advertisers on the local and national levels you see them aiming to lowest-common denominator both in local(La Michocana/PAACO) and national ads (Collect calling services/Western Union/KMART). I guess to me you would want to aim high and see where it takes ya....
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