Headscratcher: Rodney's 75K income breakdown

[troone]

I get the explanation for the bottom 5, but 99x and Q100 in the top 5 for percentage of wealthy listeners? I would have thought they were near the bottom for caucasian stations. Say what you want about Dave's small audience, but I would have bet my house its listener was more affluent than the 99x high school dropout or the q100 beauty school student...and where is 94.9 in that list?

I guess there are enough people making 75k in Atlanta that the lower-rated stations get a higher percentage. Either that or lots of white people are lying 'bout their income!

 

[rho01]

> I get the explanation for the bottom 5, but 99x and Q100 in
> the top 5 for percentage of wealthy listeners? I would have
> thought they were near the bottom for caucasian stations.
> Say what you want about Dave's small audience, but I would
> have bet my house its listener was more affluent than the
> 99x high school dropout or the q100 beauty school
> student...and where is 94.9 in that list?
>
> I guess there are enough people making 75k in Atlanta that
> the lower-rated stations get a higher percentage. Either
> that or lots of white people are lying 'bout their income!
>
Those numbers for 99X and Q100 surprised me, too, but clearly they draw fewer poorer people on a percentage basis than expected or higher percentages of somewhat richer folks than expected. And this is household income so folks living at home are counted. 99X came in 9th total in terms of cume for $75K and Q100 came in 14th. In AQH, 99X came in 13th and Q100 12th.

 

[RoddyFreeman]

> Those numbers for 99X and Q100 surprised me, too, but
> clearly they draw fewer poorer people on a percentage basis
> than expected or higher percentages of somewhat richer folks
> than expected. And this is household income so folks living
> at home are counted. 99X came in 9th total in terms of cume
> for $75K and Q100 came in 14th. In AQH, 99X came in 13th and
> Q100 12th.
>

I think you're hitting the nail on the head. A lot of Q100's audience is single and still lives at home. And it's household income that's reported. Both stations appeal to young people in the suburbs, so it all kind of makes sense. In individual income, I'd think stations that skew older would win out.

 

[Wreck79]

99X doesn't surprise me at all

Granted this is all anecdotal, but i'm a college graduate in my late 20s, upwardly mobile with a decent amount of disposable income. I grew up on alternative music, namely 99X.

99X appeals much more to people in their 20s and 30s than suburban kids in my opinion. I would also venture to guess that among stations who play music their percentage of listeners skews higher on college grads.

Most punk suburban kids listen more to hip hop or bubblegum pop/country crap than 99X.