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Health of smooth jazz

R

Radio Pro

Guest
Is the format healthy in Orlando?

Any signs to the contrary?

Seems like SJ is dropping like flies nationwide.
 
The PPM is apparently bad for the format, because it reveals that all those people who write down 8 hours of listening every day weren't really listening that long.

However, being owned by a small independent company, WLOQ might be a little more inclined to stay the course with the format than the corporate clusters who have 8 other formats ready to go.
 
I have heard there are doubts if they can make it past the end of the year financially.
 
LOQ has switched to smooth A/C. They play a lot of pop vocals and oldies, and the same small group of instrumentals but they are mostly covers of songs that are 30-40 years old. Orlando is a young market so if PPM came in they would probably hit hard since they are basically a hybrid between oldies and easy listening. They're a heritage station though so they will probably get a certain amount of loyalists who write in the diaries but listen to CDs or online stations that play the music LOQ doesn't play anymore.
 
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