"Heard by few, touted by many"
"Broadcasters are betting that unique programming, local flavor and higher sound quality will entice people to turn off their iPods, cancel their satellite subscriptions and turn on their radios."
Time to to rip out our in-dash Satellite Radio and replace it with an ugly in-dash HD Radio, that gets problematic reception due to the Doppler Effect and the 1% HD/IBOC power levels, and volume changes due to the parallel analog/digital audio processing !
"HD Radio reaches only about 450,000 listeners weekly, according to the radio measurement service Bridge Ratings"
Bridge Ratings assumes 3 listeners per radio - this figure is the 150,000 HD radios sold (minus returns) X 3 listeners/radio.
"Digital radio supporters expect its popularity to grow quickly..."
It's all a big shill and lie, in an attempt to please Wall Street:
http://www.google.com/trends?q="hd+...odcast&ctab=0&geo=US&geor=all&date=all&sort=0
"For all the touted benefits, HD Radio has plenty of critics, especially in blogs and online discussion boards. They question whether the technology works, whether it's worth the cost, and who stands to gain from its success... We're very skeptical this is going to be accepted if (listeners are) going to get alternate versions of what they've already rejected."
Yea, we are getting noticed !
"But many supporters dismiss the critics, saying the technology is proven, the content already is more diverse, and the public will benefit. They're just waiting for the signals to be sent and the dials to turn."
Hasn't it been long enough - HD radios are not selling, Gen Y laughs at the concept of HD Radio (we laugh at it, too), and conversions to HD/IBOC are slowing. HD/IBOC signals have been sent since 2002, and the first HD radio was sold in 2004.
http://www.kentucky.com/109/story/93633.html
"Broadcasters are betting that unique programming, local flavor and higher sound quality will entice people to turn off their iPods, cancel their satellite subscriptions and turn on their radios."
Time to to rip out our in-dash Satellite Radio and replace it with an ugly in-dash HD Radio, that gets problematic reception due to the Doppler Effect and the 1% HD/IBOC power levels, and volume changes due to the parallel analog/digital audio processing !
"HD Radio reaches only about 450,000 listeners weekly, according to the radio measurement service Bridge Ratings"
Bridge Ratings assumes 3 listeners per radio - this figure is the 150,000 HD radios sold (minus returns) X 3 listeners/radio.
"Digital radio supporters expect its popularity to grow quickly..."
It's all a big shill and lie, in an attempt to please Wall Street:
http://www.google.com/trends?q="hd+...odcast&ctab=0&geo=US&geor=all&date=all&sort=0
"For all the touted benefits, HD Radio has plenty of critics, especially in blogs and online discussion boards. They question whether the technology works, whether it's worth the cost, and who stands to gain from its success... We're very skeptical this is going to be accepted if (listeners are) going to get alternate versions of what they've already rejected."
Yea, we are getting noticed !
"But many supporters dismiss the critics, saying the technology is proven, the content already is more diverse, and the public will benefit. They're just waiting for the signals to be sent and the dials to turn."
Hasn't it been long enough - HD radios are not selling, Gen Y laughs at the concept of HD Radio (we laugh at it, too), and conversions to HD/IBOC are slowing. HD/IBOC signals have been sent since 2002, and the first HD radio was sold in 2004.
http://www.kentucky.com/109/story/93633.html