In Clifton, NJ, about 15-miles from the Lincoln Tunnel, there is a family owned ethnic supermarket/food wholesaler called Corrado's Family Affair, which always has the Sirius Sinatra channel playing prominently in all of its stores. No doubt, when the business started it served a mostly Italian-American clientele that was into Sinatra music. These days it's customers and employees represent a true United Nations of recent American immigration. There are people from Turkey, Russia, Poland, India, the Middle East, China, and many Hispanics from all over Latin America, Mexico and the Caribbean. And they are all being serenaded by one "Frank" classic after another, and seem to be ignoring it.
The often young cashiers seem exceptionally intelligent,(they are often the brightest math students from the immigrant community) and they sometimes seem bored with the music, but I am sure they would never admit it at work. The founding family members still run the place and I am sure they love the Sinatra, and a few of their old customers do too, but for most of those listening it might be a new experience they don't understand. So this is probably one case where the business owners are pleasing themselves, or taking the opportunity to promote their favorite music.
For me, Sinatra is part of the experience when I am in the area and stop to pick up the bread, cheese, loose tea, and pure pomegranate juice I can't find anywhere else, but even though I like that kind of music, 40-hours a week of Frank's songs might get to be too much after a while, especially the torch songs and other "rainy day" sounds.