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(Hearst?) Olympic Local Spots

E

epmarkr

Our local NBC affiliate, WGAL, seems to use most local Olympic coverage spots to promote the local news team. Wondering if this is done only by Hearst, or if other local stations are doing similar in-house promotions? This station routinely does a lot of self-promotion even during the local news. They are #1 in the market, but wondering if local ad sales are chronically that weak?
 
Sounds like every NBC affiliate both O&O’s and ones that have contracts to use NBC content during both the Olympics and Super Bowl.

We get something similar for NBC O&O’s KNTV San Jose, NBC Sports Bay Area for the same reasons and it includes a promotion for Xfinity and Peacock in those cases given that Comcast owns NBC, Peacock app and the Internet service for the San Francisco TV market Xfinity.
 
epmarkr said:
Our local NBC affiliate, WGAL, seems to use most local Olympic coverage spots to promote the local news team. Wondering if this is done only by Hearst, or if other local stations are doing similar in-house promotions? This station routinely does a lot of self-promotion even during the local news. They are #1 in the market, but wondering if local ad sales are chronically that weak?
Click to expand...
Its probably everywhere at this point both NBC O&Os and contract affiliates. Not so sure how that ties in to local ad sales specifically in each market. But in places where Comcast owns the NBC affiliate when they do similar promotions its all about boosting viewership to the Peacock app in their promos. Yes this is given since we are in a post Versant spinoff. I remember in past Olympics NBC and their O&Os would promote their cable channels that they no longer own in 2026 like some of their Olympic segments would go to CNBC, MSNow and USA Network back then. Now its all in with Peacock during the entire Olympics with Comcast.
 


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