DavidKaye said:
Having managed people I'd have handled it differently. I'd have announced a format change and given a commemoration party for those folks let go, and some kind of appreciation gifts (not as corny as the gold watch, but definitely something of value), and lots of testimonial speeches about what a great run it was. It would probably have been worth airing on KGO itself. Then the next day switch to the new format.
I disagree with this. I've been in the unfortunate position to have to terminate someone's employment a number of times, both individually and en masse as part of a layoff. I'd equate the KGO situation as similar to a layoff. While I'm royally pissed at what Cumulus did, I'm probably in the minority at understanding the method they chose. When you terminate employees you never know how they're going to react; most people deal with it in a mature manner, but some don't. Over the years I've been involved in four layoffs and each time a security guard was arranged just in case someone didn't take the situation well. Fortunately the guard has never been needed, but I suspect having them there prevented some problems before they occurred.
You have to remember that KGO also let go a number of support staff, some of whom may not have responded as professionally as the on-air folks. Plus, throwing a party for people who may be worried about how to pay their mortgage is a bit classless; it's much better to get it over with.
Also, it's my understanding that there's a broadcasting tradition of never letting a terminated employee back on air just in case they say or do something inappropriate. As harsh as it may be, I think that's a good policy.
DavidKaye said:
There is no doubt in my mind that KGO had to let go of some of those folks; being the professionals that they are, those let go certainly understood that this was going to happen eventually. It wasn't the programming decision that was the problem, but the way it was handled.
For me it was the programming decision that's the problem. Sure, Cumulus has every right to make this change, but because they have the right, that doesn't make it right.
KGO was a beloved bay area institution. What Cumulus did is similar to what almost happened to the San Francisco Giants, another beloved bay area institution, in 1992. I'm sure you remember, at that time an ownership group planned to move the team to the Tampa Bay area and there was a massive uproar. The Giants were playing in a horrible stadium and building a new park seemed impossible in the NIMBY Bay Area. Fortunately, Major League Baseball blocked the move and a new ownership group actually came up with creative solutions to build a new park and the team is now one of the most successful and valuable in baseball.
What Cumulus did was the equivalent of packing the bags and moving to Tampa Bay in the middle of the night. Sure, they have the right to do that, but they shouldn't have that right and we have the right to be pissed. Unlike the Giants situation, there was no-one to block the move, thanks to deregulation.
In an era of deregulation and corporations owning large numbers of stations without any local ties, it's easy for station managers to take the easy way out; cut costs so they get the maximum profit at the expense of the listeners. Cumulus are cowards who are taking the easy way out.
Sure, KGO needed to make changes. With creative management those changes could have improved the station and the listener's experience, most likely resulting in a far more valuable property for the station's owners -- much like the Giants did. Stripping KGO bare to eek out every last dollar doesn't help anyone except the owners in the short term, and no-one in the long term. That's why I'm pissed.