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Hell Froze Over this a.m. when...

I thought you were going to say: "Hell Froze Over this a.m. when... KAAM played a song."

In all fairness, I remember being surprised one day to hear something that I am used to hearing on the Hot AC programming that I listen to most of the time. It might have been Kelly Clarkson, but I seriously doubt that it was "My Life Would Suck Without You", but it could have been "Breakaway" or something similar to that. Whatever it was, it wasn't the Mills Brothers, and incongruous as it was, it beat endless hours of "Dr." Baggyhips with tips on how to feel like you're eighty again.
 
As does Rhapsody in Blue, but everyone alive when that was a hit is taking a dirt nap now....
 
This is just another example of how, in my opinion, the station is killing itself in the long run.

Why on earth would somebody who is a fan of music from the '80s be inclined to tune into an AM station in order to listen to music? And why would they wish to listen to it on a station that also plays late '40s and '50s easy listening type stuff? And why would those who tune in for the '50s easy listening particularly wish to hear '80s pop?

Sure, they are all "oldies" in that they are over a certain age. But that does not mean that they can be classified as the same genre or are particularly compatible with each other.

The first premise that needs to be checked is that people are ONLY capable of enjoying the music they grew up with. NOBODY today was alive when most of the compositions played on WRR were new and all the rage. Nevertheless, WRR has an audience - and one that is quite a bit larger than KAAM's last I checked.

I think there needs to be a distinction drawn between "oldies" and CLASSICS. An "oldies" station is one that appeals to the nostalgia a certain age bracket feels towards the music of its youth. Classics, by contrast, consist of recordings that have qualities that make them timeless and give them an appeal that transcends any one specific generation.

The problem with any product marketed towards senior citizens is one's customer base eventually dies off. If you are selling services such as retirement homes then a new generation of senior citizens is constantly coming along to replace the old ones. The problem if your gig is playing oldies for senior citizens is that the new senior citizens coming up have very different musical memories and tastes than the old crop.

That is a problem that KAAM has clearly been struggling with for years - but the results are such that it has reached the point that I find the incongruity to be almost unlistenable.

KAAM clearly recognizes a need to bring in a younger audience if it is to survive in the long run and is making an effort to do so. But I think their approach is more likely to be their undoing.

A person who turns 55 this year was born in 1955 - which means that they would have been 18 years old in 1973. AM was still dominant in 1973 - but not for long. At that time, young people who were into music were already listening to FM. And those who weren't were certainly near the front of the line when mass exodus from AM to FM started.

Most people under 50 are young to remember anybody in their age group listening to AM for music. That was something that only their parents did.

Does anybody really think that people of that generation and younger are going to suddenly start tuning into AM as they get older - especially if there is an FM station that plays "oldies" targeted toward that age group?

KAAM does need to make a transition to attract listeners from younger generations if it is to survive long term. But I think they would be far better served if they attempted to make the transition from an "oldies" station to a "classics" station rather than becoming an "updated oldies" station attempting to appeal to a generation that is not likely to tune in.

Programing a classics station requires a somewhat different mindset than an oldies. It requires one to always keep in mind listeners who are NEW to the music and who DID NOT grow up with it. Some songs and some recordings age better than others. One has to learn how to learn to look at old music from a new perspective.

Very few people who listen to my 1920s and 1930s Internet station were alive when the music was new - they would have to be in their 90s or 100s. I hear from such listeners on occasion - but they are rare. I DO regularly hear from listeners in their teens and 20s and, of course, from all other age groups. The people who are fans of '20s & '30s music approach that music with from a very different perspective and context than people back in the 1920s and 1930s did. If I just limited myself to only the top selling records from that period, I would lose much of my audience because, quite frankly, there were a great many big selling records that simply duds and do not stand up well to the test of time. They might be nostalgic to someone who remembers them - but there are not going to have much appeal to someone younger. Likewise, many of the recordings that are now highly regarded as classics and masterpieces by fans of that era were NOT very well known at the time. Such recordings were either not big sellers or their appeal at the time was limited to a very narrow subset of the population. But, nevertheless, they have qualities that enable them to stand up to the test of time and are now highly regarded.

Quite frankly, KAAM plays a lot of songs that might be nostalgic to some but do NOT age well. Likewise, there are a lot of recordings from the periods it covers that were great but never make it into their playlist.

If you are programing oldies and relying on nostalgia, you can get away with being stale and sticking with the tried and true. The tried and true is what nostalgia is all about. But if you are programing music that predates your audience - it is MANDATORY that you regard yourself as an innovator and provide material that your audience is going to regard as either FRESH or TIMELESS.

If you are programing to an audience that is younger than the music you are playing, then you CAN'T regard the music as "old" because, in fact, it is NEW - new to the people in your audience who are hearing it for the first time and with fresh ears.

My advice for KAAM is to pretend for a moment that all of their listeners over the age of 55 were to suddenly die off all at once and that they HAD to very quickly appeal to an audience younger than that while still playing music that is within the scope of what the station has historically played.

How would they go about appealing to an audience in that age range? If their answer is to play newer recordings - I think that will bomb simply because those newer recordings do not sound good on AM. And if they think that people are going to install AM stereos just to listen - well, the fact is that they are more likely to install an Internet radio before doing that.

My suggestion would be to consider focusing in on a period of music that people actually listened to on monaural records and on AM radio. Those recordings DO sound great on AM. Yes, older recording technology had its limitations. But the record companies and the artists of the time were aware of those limitations and compensated for it when they recorded. Nobody is going to be turned off by a 1950s recording played on AM. Many will be turned of by a 1980s recording on AM. And if a person is so much of an audiophile that he is unwilling to listen to older recordings for their musical content rather than their recording quality, that person not going to tune into AM in the first place.

My second suggestion is to pretend that you are formatting a station that will still sound fresh and relevant 40 years from now. Pretend that you are presenting the BEST that the era you are covering had to offer - BEST meaning according to YOUR judgment of what is timeless and what DESERVES to survive as representative of the spirit of that era. This means being willing to constantly audition recordings from that era that you are NOT already familiar with and might not have been best sellers at their time. There were more pop recordings made in the 1920s and 1930s than I could, assuming that I had access to all of them, ever listen to in a lifetime. In the post war period, records were MUCH less expensive and MANY times more were recorded. There is ZERO excuse for a classics station to ever grow "stale" - there is more material worthy of inclusion than one could ever possibly get to.

Above all, strive for a certain "sound" - pretend that what you are putting together is something that ought to qualify as its own unique musical genre. Set very definite limits as to what sort of music from the period crosses the boundaries of what does and does not fit the format. Certainly flirt with those boundaries and perhaps even cross them a bit on occasion to add a touch of variety. But have a VERY definite identity - something that KAAM is increasingly losing over time as it plays more and more incongruous selections from more and more incompatible eras.

Once the above mental exercise has been done, my suggestion is to find a way to very gradually transition toward that direction over a period of time. That will avoid alienating the existing audience while, at the same time, exposing them to and conditioning them to appreciate the long term direction you are moving to. While you are doing that, go out and make a deliberate effort to get young people to give the station a try. Start by targeting the crowd that is into all things "retro" and go from there. If WRR can attract modern audiences by playing music that is 100 - 300 years old and often lasts for 20 or more minutes at a time, then I guarantee you it is possible to find a modern audience playing top quality 40 - 70 year old pop recordings that only play for 3 minutes or less.

Unlike oldies music, the challenge for classics is one has to CREATE an audience for the music. With oldies you simply find an existing generational niche and fill it. There is no generational niche for the classics. Classics, by definition, have an appeal that transcends generations. There IS an existing market for classics when it comes to the range of music that we refer to as "classical music." But older popular music has yet to achieve true classic status to the same degree. Certain artists and recordings have achieved that status - but not the wider genres that they were a part of.

I personally believe that in the future there will be SEVERAL "classics" type genres that most people will immediately recognize and be aware of even if they are not actual fans. Genres that ended up being shoved aside in a mass media dominated world and forgotten will be rediscovered and find new audiences in a niche media world. Ragtime, early blues, the traditional jazz and dance band music of the '20s and '30s that I play on my Internet station, the big band/swing era, the vocalists of the late '40s and early '50s, the doo wop era, etc., etc., all have qualities that are timeless and enduring and that can be relevant to people in ANY generation. Yes, there was also a lot of mediocre material and outright crap that was also issued in those genres - and, for that reason, there is a need for selectivity when presenting such formats. The biggest obstacle to such music being rediscovered by modern audiences is the fact that most people have never been exposed to such music to any significant degree - something which happily is changing, albeit slowly, through the Internet.

There IS a future for some of the better sorts of music that KAAM plays - but not on KAAM in the direction it is now going. Used to be you would hear at least one selection from the big band era on KAAM every hour and usually more. Last time I tuned in out of curiosity a few months ago I did not hear a single one. I suppose they figure that those who appreciated those recordings have died off. But if you are selective and weed out the crap, music from the big band era is VERY cool and still makes people - even young people - want to jump out of their chair and dance.

If ANY genre of popular music is to endure over the long term, it HAS to bring in new listeners. I understand that KAAM's objective is not to build an audience for a specific genre of music but rather to build an audience for the station and they base their programing decisions accordingly. And, that is, of course, the perspective they have to have as a business endeavor. But the issue for KAAM is that, as an AM station, they CAN'T "keep up with the times" when it comes to playing oldies. But the one thing that has always set the station apart from all the rest is it was the place on the D/FW dial where one could occasionally hear "standards" and "classics" from a certain era played. And they still do that - they just make it difficult to listen to by playing too many incongruous recordings from multiple eras that had VERY different values both musically and otherwise.

"Standards" is the strength that I think the station needs to focus on as its core competency. They need to play music that is timeless aimed at an audience that is equally timeless. The geriatric demographic that has always been their base is, very soon, NOT going to be receptive to AM - and that baby boom demographic is large enough that there WILL be plenty of FM stations going after it. The way I see it, KAAM needs to learn how to find and program to an audience that is younger than the music it plays or else fade away with its existing listenership. To do so will require no small measure of trailblazing and innovation on their part - including marketing a more demographically diverse audience to advertisers.

Is it worth their while to give it a try? I guess only Mr. Crawford can answer that. I just think it is sad to see the station deteriorate from its better past. Even during its heyday, apart from the weekly Jim Lowe/Charlie The Collector programs, the station has always focused on a period later than my primary musical interest. While I enjoy the big band era, I have always been lukewarm, at best, towards the "easy listening" period that followed. But, once upon a time, I used to be able to tune in KAAM when driving around and hear several recordings that I could at least appreciate mixed in with ones I did not care so much for. Today, I will listen to the weekend infomercials on WBAP before I tune in to KAAM. Today, listening to KAAM and reading about it here is like watching a long time and very familiar acquaintance grow old and feeble. Except, unlike with a person, with KAAM it didn't HAVE to happen. The good news is we have the Internet where music long forgotten has been brought back to life and is being rediscovered by new audiences. It would be nice to see KAAM doing the same rather than slowly fading away.
 
dismuke said:
This is just another example of how, in my opinion, the station is killing itself in the long run.

Why on earth would somebody who is a fan of music from the '80s be inclined to tune into an AM station in order to listen to music? And why would they wish to listen to it on a station that also plays late '40s and '50s easy listening type stuff? And why would those who tune in for the '50s easy listening particularly wish to hear '80s pop?

The vast majority of people aren't so narrow in their musical tastes...I like music from all era. In fact, I like the music selection mixed from different eras. KSHE used to mix contemporary rock with harder oldies like mabelline from chuck berry. And they sounded great to boot.
 
Re: Hell Froze Over this a.m. when... To Dismuke:

My how you do run on and on and on and on and on and on and on and on and on and on and on............Was it worth it? Holy Smokes Already!
 
Re: Hell Froze Over this a.m. when... To Dismuke:

RadioStarOne said:
My how you do run on and on and on and on and on and on and on and on and on and on and on............Was it worth it? Holy Smokes Already!

lol, he started on it at 5am this morning :)
 
Re: Hell Froze Over this a.m. when... To Dismuke:

RadioStarOne said:
My how you do run on and on and on and on and on and on and on and on and on and on and on............Was it worth it? Holy Smokes Already!

Then why did you read it and not just bail out? That's what I do when I don't like something or it is not of interest to me. If you don't like my postings, don't read them. I couldn't care less.

The bad manners and rudeness on your part .......was it worth it?
 
Madonna???

Hmmm...I think that was already beat.

Air Britannia's last show on KAAM Johnny Drake played My Way by the Sex Pistols with Sid Vicious on Vocals! (Edited for one word of course)

Come to think of it, Punk Rock would be 30 years old now.

Oh man, it fits the specs!

Time for a 2 hr Saturday night Punk Rock show on KAAM!

;D

-BGH
 
The vast majority of people aren't so narrow in their musical tastes...I like music from all era.

It is a good thing if you are able to feel comfortable with a wide variety of musical genres. But my experience is that most people aren't so open to that sort of stuff all in one listening session. People enjoy variety - but only within a certain range. And that is probably why highly eclectic freeform formats rarely attract many listeners.

Even if a person is open minded, exploring new genres often requires one to venture outside of one's comfort zone. I think there is a limit to how flexible and patient one can expect a new listener to be within a given period of time.

And even if the variety presented is not unfamiliar, the sort of music a person turns to has a lot to do with their mood of the moment. I enjoy a variety of music as well - I enjoy certain types of classical music. I enjoy ragtime, salon music, rumbas, tangos, operettas, vintage calypso, big band swing, certain types of Western Swing, several foreign genres and doo wop in addition to my primary passion for the jazz and dance bands of the late '20s and early '30s. But if I find myself in the mood for ragtime, I am usually NOT in the mood for doo wop - and vice versa.


In fact, I like the music selection mixed from different eras. KSHE used to mix contemporary rock with harder oldies like mabelline from chuck berry. And they sounded great to boot.


But all of that is still rock - so, yes, it can be compatible. Would it have sounded right if they had also mixed in some Artie Shaw from circa 1937 or Russ Columbo circa 1932 or Jean Goldkette circa 1926 into the mix? Or how about a small ensemble playing Victor Herbert selections?

Some eras and genres ARE compatible with others even across decades. But there is a limit. I occasionally run across people who enjoy both Jean Goldkette and modern day genres - but I don't think any of them would say that they are, in any way, congruous. My point with regard to KAAM is that, in my view, the range of their playlist has reached and exceeded the limits of what fits well together - and it keeps getting worse year after year as they try to sound more "modern." Anymore, the station's playlist has a certain "freeform" sound to it - and in my opinion that is not a viable approach to bringing in new listeners to replace its older ones.
 
OHTBGH said:
Madonna???

Hmmm...I think that was already beat.

Air Britannia's last show on KAAM Johnny Drake played My Way by the Sex Pistols with Sid Vicious on Vocals! (Edited for one word of course)

Come to think of it, Punk Rock would be 30 years old now.

Oh man, it fits the specs!

Time for a 2 hr Saturday night Punk Rock show on KAAM!

;D

-BGH
When was Air Britannia on KAAM?
I know I carried it until he quit making new shows about 5 or 6 months ago.
 
Hell can freeze over once right? Don't you think if and when that happens it will be due to a more significant event? Maybe if they played Mambo Number 5 or Millie Vanilli, but really now?
 
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