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Hello!! Anybody under 60 on here??
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I'm 60 and wondering why Nashville's two best radio stations are Sonic and Kroger
I thought us over 54s still spend money, it's just our product preferences can't be swayed by advertising. We're "set in our ways".
Sorry, semi-fellow old timers...it just makes me mad that some whipper snappers in finely threaded suits have decided that no one over 50 is worth the effort. I deal with this everyday and trust me, 50plussers are receptive, listen (HUH?) and are probably the most valuable age group that is being overlooked. Can anyone on this board tell me why it is more important to target 25 year old females with radio ads, when most 25 year old females prefer other music choices? The gaps are closing in on radio. I just think it's a bad move to assume you can't push the products them old peoplez use to said old peoplez. It's the agency logic that mystifies me.
Buddy...I think you have better hearing than I do. It was all that Carpenter's I must have listened too that caused me to not see or hear. AC/DC, Led Z and Gordon Lightfoot had no impact on my ears.
Buddy...I think you have better hearing than I do. It was all that Carpenter's I must have listened too that caused me to not see or hear. AC/DC, Led Z and Gordon Lightfoot had no impact on my ears.
I've been ticked off through the last years that advertisers don't seem to be trying to reach me. My reasoning is that now that I'm older, I'm earning more and spending more than I did when I was under 30. I guess a 54 year old bloke blowing half his paycheck isn't as sexy as a 25 year old chick blowing her whole paycheck.
Don't EVEN start with the blowing jokes......... oh, go ahead.
Don't EVEN start with the blowing jokes......... oh, go ahead.
It's 25 year old consultants saying it..I'm 61 and am not set in my ways concerning new products..if they don't live up to their hype..I can go back to the old one...every friend i know over 50 has some sort of phone that has more power than the computer's that took us to the moon..(assuming we DID go..I'm still not 100% convinced)...but I digress...I don't see the 54+ demo driving 1965 model cars, or watching Black/White TV's either..
Pat..did you ever work for a station that employed consultants? You'd be surprised how few 25 year old consultants there are, and they are only consultants, their advice is not written in stone. The example of cars is a little slanted, although I'll admit, I have driven nothing but buicks since 1996 -- and it was pontiacs for 10 or 15 years before that..and there was little that advertising could do to change me then or now. I won't even address the black/white tv thing... but I used to feel like you but had more than one program director who showed good reasons why we're not a demo they go after.
I used to be under 60. Does that count?
Bud perhaps you took my "tongue in cheek" retort a bit too seriously..just making a point that some one from L.A. most likely does not know what works in Gallatin...or Nashville..and yet stations I hear, since I am not in any loop, will hire them to tell them what to do with their local station...I always wondered as a kid..at what age do men suddenly start wearing wing tips and drive sensible cars ?? lol..
deltas69 said:
When they achieve a certain level of success in their profession and need to look and act like it.
Of course, I'm speaking of others and not myself. As a former IT professional I swore never to look like the many Wingtip-wearing IBMers that frequented my place of business. And the closest I ever got to a Buick was my wife's 2000 Toyota Avalon which I used to refer to as a Japanese Buick.
Clever catch, Tuna-- I myself missed that. And I'm almost 61!landtuna said:
Actually, us Olde Fartes are probably the only ones that can afford to drive those 60's muscle cars any more. Yea..I have a lot of friends that have vintage Muscle cars, talked to a guy yesterday when I stopped for gas ..he was driving a 69 El Camino 396 in mint condition..guess he was about my age 60+..we swapped some bench racer tales..and when he left..the radio was on....88.5...Vol State.........Now Mr. consultant..here's a guy, retired and spent over 40K on restoring a vintage car..he had three others at home...and he was listening to an "OLDIES" STATION"..on his dash was an I phone...and we talked about how he skyped other car nuts his age about their projects..imagine that..an old fart daring to use something new...technology.....
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