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Hello from the Philippines

jstrommel

jstrommel

Hi everyone,

My journey with radio began when I was 10 years old, inspired by my father, an electronics technician. Home-schooled through ICS, he used his knowledge and ingenuity to build an AM radio transmitter from old radio parts. Watching him at work sparked my lifelong fascination with radio.

Fast forward to today, at 43, I’m fortunate to still be part of the radio industry. I manage and work with a few FM stations in my province.

I’m excited to connect with fellow enthusiasts, share ideas, and learn from this amazing community.

Thank you!
 
Welcome! to the forum! I cannot wait to see how Radio and TV in the Philippines is like especially those that are located outside of the Metro Manila Area.
jstrommel said:
Hi everyone,

My journey with radio began when I was 10 years old, inspired by my father, an electronics technician. Home-schooled through ICS, he used his knowledge and ingenuity to build an AM radio transmitter from old radio parts. Watching him at work sparked my lifelong fascination with radio.

Fast forward to today, at 43, I’m fortunate to still be part of the radio industry. I manage and work with a few FM stations in my province.

I’m excited to connect with fellow enthusiasts, share ideas, and learn from this amazing community.

Thank you!
Click to expand...
 
Hi Jstrommel,

Being given a radio when I was 4 was the spark for me and still today I work the business not so much because it is work but because I love it. Anything else is a job.

Radio in the United States is being challenged by fewer advertising dollars and major cutbacks over the past 20 to 25 years. The station I work is voice tracked 24/7. We could not survive with a live body in the studio. Revenue is everything. Back about 1985 one business spent $1,200 a month with this station, today it is $300. That $1,200 in 1985 is roughly $4,000 in today's dollars. The computer literally saved many stations here in the USA because without it, they couldn't stay on the air.

Another issue we have is the younger demographics are not using radio like they did even 20 to 25 years ago. We don's collectively have a plan to change that.

I work in a small town station. We are always #1 age 12 and up in the ratings. Virtually everyone in the county knows us and most listen although they have 50 other choices. We run a mass appeal adult contemporary format with 'classic hits' (once called oldies) mostly from the 1980s forward but a few from the 1960s and 1970s as well. We run local news and local sports and our jocks talk about things happening in he area. For us it's all about relationships and the audience that expects us to step up to the plate every time and hit a home run. Plainly put, we are respected and loved in our service area. You earn that by being a part of the community every day.

I'd love to learn more about the role radio plays in the Philippines
 
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