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Help me with my memory...

XTalker said:
vchimpanzee, you don't have to have ratings to be successful. That's the problem with radio these days. It is all about ratings and being number one. Truth is, a small, well programmed AM with a passionate owner line WNMB can provide a real nice living for it's owner and staff. See, ratings don't really matter! It is results. A good sales person can sell a station with no ratings - and once they try it, they'll be back. Why do you think WSJS has always outbilled most of the FMs in the market? Surely wasn't ratings. Sure, usually in the top 10, but always in the top three or four in revenue!
Click to expand...
I agree with you, and yet ratings is what everyone seems to look for.
 
If more owners were like Bill, they would be a great deal more successful I always enjoyed asking a businessman how many new customers it would take to make him successful. Most have no clue, but even a station with a cume like 20,000 can bring hundreds of customers to a business!
 
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