HELP with Spanish Station in Philadelphia

[Irishfl]

WEMG 1310 has a horrible signal. At night you can't even pick them up. I know of many cities with less than 300,000 that are thriving. Look at cities like Orlando, Fort Myers, Tampa, Raliegh to name a few.

All the cities are medium to small markets. The most listened too station in a market like Fort Myers, would be dead last (if it had the same amount of people listening to it) in a market like Philadelphia, and would be ofcoarse flipped. If NYC was only 2% hispanic, they would have the same amount as us, yet it would change the fact they would only be 2%. In a market with over 15 million, even if a big amount listened to a spanish FM, it wouldn't get rated, while a smaller city with the same spanish population, same station, and same amount of people listening would get good ratings. BTW, the 300,000 figure was a overall figure. 12+ wise it is around 200,000 in greater Philadelphia.

Forget about the actual population, and just look at it from percentage wise.

Philadelphia: 5% of the market is Hispanic, out of a market of over 4 million (Asians make up about 4%, maybe if another 100,000 move to the area, we can get a Asain FM)

Tampa: 12.3% of the market is Hispanic, out of a market of slightly over 2 million. (BTW, that equals over well over 200,000 12+, without looking it up, I thinks is safe to say overall they have more than 300,000 hispanic population in Tampa)

Orlando: 21.7 of the market is Hispanic, out of a market of just under a million and a half. (With almost 1/4 of the market hispanic ofcoarse they're gonna have a hispanic station, regradless if its 300,000, or just 3,000.

Fort Myers: 14.7 of the market is hispanic, out of a market of just under 745,000. (Now this is small market. They have less than a 100,000 hispanics. That wouldn't be enough to support any format in Philadelphia, but this is a small market, and while there may only be about 100,000 hispanics, they make up a big peice of the pie of that market.

BTW, these are all 12+ figures.

Now i'm not saying a spanish station isn't coming. I think it might. more so than a alternative, and thats in 2nd place. I'm not saying it would fail here. The station would probably make money, but I don't think it would be a top station, nor do I think the city needs one.

 

[fred flintstone]

Re: HELP

What's with you people?

This is an English speaking country (although given the quality of writing in some posts on this site, some of you may not known that).

The FCC should ban all foreign language broadcasting.

I repeat, this is an English speaking country. Everybody knows that when they come here (legally or illegally).

Foreign language broadcasting helps keep immigrants (documented or undocumented) from assimilating and helps keep them at the bottom of socio-economic ladder.

It boggles the mind how people go through great personal risk, struggle and sacrifice to come here and then can't be bothered to learning the language. Much of the blame goes to the great enabler - foreign language radio.