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Herald: EEI tanks after AM drive (...Holley & Merloni??)

raccoonradio

raccoonradio

http://bostonherald.com/inside_track/the_inside_track/2014/02/eei_tanks_after_morning_drive

The numbers are there in the article. Men 25-54, 98.5 #1, EEI #6. Huge adv for 98.5's Felger & Mazz over
Holley & Salk on 93.7. Phil Zachary wouldn't return their calls, but it was said last month the station wanted Ordway back--but Glenn has plans involving both the Net and sat. radio--and would be working with the likes of
Jason Wolfe and other former EEI colleagues. The article--again, a lot of it's speculation, hints they could match
Lou Merloni with Michael Holley--and put ESPN stuff on in the middays. Whoa. Well, read it, respond.
 
Putting ESPN national syndicated programming on in middays is a bone-headed desperation move, that will insure WEEI-FM falls further behind WBZ-FM. After all, if the ESPN programming were so compelling, wouldn't 850 have better ratings? Really, #6 among men 25-54 is not TERRIBLE. And the Red Sox will pick those numbers up now that Spring Training is here.

Entercom is in a tough situation. Syndicated Conservative Talk is struggling in many markets, not just at WRKO. It's clear Boston listeners prefer the two NPR offerings, WBUR and WGBH for daytime Talk, or All-News by day, Talk at night on WBZ. The Hard Rock format is also struggling, not just at WAAF. And unlike most markets which either have an Alternative Rock station or an Active Rock station, Boston has both.

You have to hand it to CBS. They put All-Sports on 98.5 before WEEI went on an FM signal. Even though CBS doesn't have the Red Sox, WBZ-FM still out-programs WEEI-FM. It sometimes beats 93.7 during the baseball season and leads WEEI-FM by a wide margin when the Sox aren't playing.
 
Is there any way that WEEI (FM 93.7) can come out of this a winner with the signal problems they have?

WBZ-FM is centrally located and a great signal.

WEEI will always have to overcome not having a centrally centered signal.
 
Peabody tx for WEEI-FM still does cover a lot of ground and is not as far from Boston proper as you'd think but I know what you mean... yes there are dead spots, but 103.7 helps em to the south. You want bad location look at CBS' 92.3 the Fan in Cle...they would be better off on their sister classic rock's freq of, ironically, 98.5.
Could be part signal,part programming, and yet again don't forget we heard about the arrival of TSH 2 months in advance.
EEI could have moved to FM then and scooped them tho yes Mike was doing well. Instead they waited two full years (moved in Sept of 2011)
 
Holley has -- as has been mentioned many times by now -- killed many a talk show partner. Why they would retain him and pair him on with the bland and boring Merloni -- whose only sole positive right now is that he's "better than Mutantsky" -- seems to be a recipe for further decline.

They absolutely have to do SOMETHING though. Salk is unsuited for afternoon drive, he's deadly with Holley and is like a talk show cliche in his general "conversational babble" and overly calculated transitions. Terrible hire there. Mutantsky is vapid, his whole banter with Merloni is godawful.

If I were EEI I would consider bringing back Dale Arnold for mid-day, maybe bringing in Tom Curran, and/or doing a "rotational" situation with writers the way they used to on the Big Show. At least it kept the shows fresh very day by having different people on. Have a new central host and kept the supporting cast fresh if need be. I can't see them doing ESPN syndicated programming from 10-2, it would be like throwing in the towel and as was mentioned above, their ratings aren't THAT bad. They can improve with superior shows from 10-2 and 2-6.
 
Last edited:
The Inside Track has reported some wild rumors about WEEI before. Chad Finn claimed this latest one about ESPN Radio to midday was BS that somebody had also given him.
 
Unregistered said:
The Inside Track has reported some wild rumors about WEEI before. Chad Finn claimed this latest one about ESPN Radio to midday was BS that somebody had also given him.
Click to expand...

The Herald is the Joseph Gallant of rumors. Not a single one of them is/was true.
 
Fybush says Gustin will now serve his customers with voice services on his own. Talented for doing voices, comedy, and I believe music (and as has been said, legally blind) I remember him being referred to as "Blindspot" by Howie Carr and "Weird Blind Pete" by Two Chicks Dishing on RKO.
 
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