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Herald: ESPN Boston welcomes changing of Sox

raccoonradio

raccoonradio

http://business.bostonherald.com/businessNews/view.bg?articleid=192441

"It hasn’t been easy for 890 ESPN Boston. After all, the AM station has to contend with one of the biggest sports talk broadcasters in the country: WEEI-AM (850).But with WEEI handing over play-by-play of Red Sox games to sister station WRKO-AM (680)*, ESPN Boston (890-AM and 1400-AM) is hoping the change will give the young station a chance to take a bite out of its rival’s ratings. Yesterday, ESPN Boston launched a new pre-game baseball show with local host Kevin Winter, while moving host and Herald columnist Mike Felger’s show to an earlier time slot."

*--but WEEI will still carry quite a few
ESPN 890 is attempting to boost its nighttime signal, the article says.
 
I will say that ESPN Boston does show up in the ratings and they've
even run some TV ads.
The article says they are hoping to "almost double" their night-time
power. WAMG 890 (I assume they're not talking about WLLH 1400,
their sister station) is said to be 3,400 watts at night and they
have a CP to go 6,000 watts at night

Current night pattern:
http://radio-locator.com/cgi-bin/pat?call=WAMG&service=AM&status=L&hours=N

CP night pattern:
http://radio-locator.com/cgi-bin/pat?call=WAMG&service=AM&status=C&hours=N

The CP expires in May of '09.
Daytime coverage would prob be the same:
http://radio-locator.com/cgi-bin/pat?call=WAMG&service=AM&status=L&hours=D
 
sometimes it'll come in at night north of Boston but the other night I put 890 on and it was WLS instead. Naturally the new night signal, as with the old, is pointed away from Chicago.
 
raccoonradio said:
I will say that ESPN Boston does show up in the ratings and they've
even run some TV ads.
The article says they are hoping to "almost double" their night-time
power. WAMG 890 (I assume they're not talking about WLLH 1400,
their sister station) is said to be 3,400 watts at night and they
have a CP to go 6,000 watts at night

Current night pattern:
http://radio-locator.com/cgi-bin/pat?call=WAMG&service=AM&status=L&hours=N

CP night pattern:
http://radio-locator.com/cgi-bin/pat?call=WAMG&service=AM&status=C&hours=N

The CP expires in May of '09.
Daytime coverage would prob be the same:
http://radio-locator.com/cgi-bin/pat?call=WAMG&service=AM&status=L&hours=D
Click to expand...

Big deal, they still don't come close to even half of what Mega did.

But I guess white listeners are more valuable than Hispanic listeners.

reminds me of the 3/5s compromise we learned about in history class where black folks were only considered 3/5 of a person.
 
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