http://news.bostonherald.com/localRegional/view.bg?articleid=1010427
"Howie Carr’s defection to WTKK could have a devastating effect on rival talk station WRKO, to the tune of a few million dollars in lost advertising revenues, local media buyers estimated yesterday...Carr, who is also a columnist for the Herald, is considered a marquee name for WRKO and has brought in top ratings in the afternoon slot. A conservative commentator, Carr typically plays well among a male audience and is attractive to advertisers, such as car dealers and banks, looking to reach that demographic, local media buyers said."
WRKO is not giving up on the poss. of keeping him but several reports say 'RKO has little chance...
"Howie Carr’s defection to WTKK could have a devastating effect on rival talk station WRKO, to the tune of a few million dollars in lost advertising revenues, local media buyers estimated yesterday...Carr, who is also a columnist for the Herald, is considered a marquee name for WRKO and has brought in top ratings in the afternoon slot. A conservative commentator, Carr typically plays well among a male audience and is attractive to advertisers, such as car dealers and banks, looking to reach that demographic, local media buyers said."
WRKO is not giving up on the poss. of keeping him but several reports say 'RKO has little chance...