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Herald: Rap lovers not too WILD about station's change

http://business.bostonherald.com/businessNews/view.bg?articleid=153862

excerpt:

“It’s like putting ’AAF on a super amplifier,” said Julie Kahn, vice president and market manager for Entercom Boston.
The move will end hip-hop’s reign on the station and leave local competitor WJMN-FM (Jam’n 94.5) the sole station on the FM dial for rap music. That had members of the Hub’s urban music scene voicing their displeasure.
“Its terrible,” said rapper Ed Anderson, who goes by the pseudonym Edo G. “I mean, we don’t have black radio in Boston as it is, now we really don’t have black radio in Boston.”
Though the purchase isn’t expected to close until later this year, Entercom expects to begin broadcasting WAAF on 97.7 today. Late night, the station broadcast a robotic-sounding countdown. No DJS, commercials or music were played.
The deal will result in a significant number of layoffs among 97.7’s staff, said Zemira Z. Jones, vice president of operations at Radio One. Approximately 20 to 25 people work at WILD, he added.
In addition, WILD’s AM sister station 1090 will adjust its format. Radio One will move the Tom Joyner morning show from 97.7 FM to AM-1090. News talk programming will be discontinued on WILD 1090 and replaced with contemporary inspirational and gospel music, Jones said.
Also cut will be the Jimmy Myers (talk) show, said Tony Bennis, former producer of the show, adding “despite the fact that it was exceeding and doing really important things in Boston.”
 
raccoonradio said:
http://business.bostonherald.com/businessNews/view.bg?articleid=153862

excerpt:

“It’s like putting ’AAF on a super amplifier,” said Julie Kahn, vice president and market manager for Entercom Boston.
The move will end hip-hop’s reign on the station and leave local competitor WJMN-FM (Jam’n 94.5) the sole station on the FM dial for rap music. That had members of the Hub’s urban music scene voicing their displeasure.
“Its terrible,” said rapper Ed Anderson, who goes by the pseudonym Edo G. “I mean, we don’t have black radio in Boston as it is, now we really don’t have black radio in Boston.”
Though the purchase isn’t expected to close until later this year, Entercom expects to begin broadcasting WAAF on 97.7 today. Late night, the station broadcast a robotic-sounding countdown. No DJS, commercials or music were played.
The deal will result in a significant number of layoffs among 97.7’s staff, said Zemira Z. Jones, vice president of operations at Radio One. Approximately 20 to 25 people work at WILD, he added.
In addition, WILD’s AM sister station 1090 will adjust its format. Radio One will move the Tom Joyner morning show from 97.7 FM to AM-1090. News talk programming will be discontinued on WILD 1090 and replaced with contemporary inspirational and gospel music, Jones said.
Also cut will be the Jimmy Myers (talk) show, said Tony Bennis, former producer of the show, adding “despite the fact that it was exceeding and doing really important things in Boston.”
There's more to black radio than rap. It's soul, jazz, reggae, dancehall, old school, gospel. There's more to black music than rap, even though that's what mainstream America focuses on.
 
Yes--I taped a bit of WILD-FM yesterday and it sounded like they had soulful ballads, a bit of smooth jazz,
some oldies--I think their nighttime mix had more in the way of rap.
 
"Neggy" needs to change their name to "Naggy".......
 
A black person being stereotypical towards his own race? What a freakin' moron. "Black radio" is not rap. Period. The rap/hip hop audience does attract the Black audience mostly...however the Black Audience also seems to enjoy jazz, gospel, and so forth. If that stupid rap artist wants to classify rap as "black radio" that's his obvious stupidity. If he wants his version of "black radio," he can listen to 94.5 FM. It's called changing the station.
 
Neggy said:
one less (c)rap and hip hop station sounds good to me.
Neggy, WILD-FM was more than hip hop. The rap was delegated to evenings. During the day you could hear classic R&B, soul on saturday mornings and Gospel on Sundays. I really have to take issue with your characterizing Boston's black radio station as simply 'hip hop', as if to disparage it. I listened to WILD-FM and I dislike hip hop.
 
Wild 97.7 is URBAN AC NOT RAP MUSIC!!!!

URBAN AC = DOES NOT PLAY RAP MUSIC.

Why do people catagoriez(sp.) all urban format (Urban/Urban AC/Urban Oldies) = rap music. I just don't get it.
 
bucwhyl said:
"Neggy" needs to change their name to "Naggy".......

LOL :D
 
e-dawg said:
Wild 97.7 is URBAN AC NOT RAP MUSIC!!!!

URBAN AC = DOES NOT PLAY RAP MUSIC.

Why do people catagoriez(sp.) all urban format (Urban/Urban AC/Urban Oldies) = rap music. I just don't get it.

That's because lots of people are unfamiliar with black forms of music. Hip hop gets the most attention, both because of the media and Black folks themselves. People forget the other forms of black expression, which is unfortunate.
 
This is pretty easy. Get more ratings and revenue aka better programming or it's over. Trying to read some social implications into this business decision is a waste of time. This is a non brainer for Entercom, let's hope they complete the deal by getting some talent on the station worth listening to
 
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