Herald: (With) LaCamera, WBUR's ratings soar

[racconradio]

http://business.bostonherald.com/businessNews/view.bg?articleid=139752"Despite past public struggles, WBUR-FM (90.9) is again emerging as a dominant force in Boston’s media landscape - rivaling top commercial broadcasters’ ratings and climbing its way out of debt.WBUR’s General Manager Paul LaCamera, 63, describes the station as a revitalized entity with a re-charged staff..."Only eight months after the former general manager for Channel 5 (WCVB-TV) took the helm, the Boston University-owned station is seeing big ratings. The most recent ratings put WBUR in a tie with sports talk station WEEI-AM (850) for the number one spot among 25- to 54-year-old listeners"

 

[racconradio]

(Cutting pledge time in half, and the defection of Stern to sat-radio are mentioned as possible reasons.)"When Stern jumped to satellite radio, the bulk of his subjects didn’t follow, leaving a large base of listeners looking for an outlet."

 

[Casablance]

Wait Until WCRB Goes Silent

Watch or listen to their ratings go through the ceiling when CRB goes silent which I hope does not happen but probably will.

 

[Laurence Glavin]

WCRB may change call letters and format but the 102.5 dial spot will not go "silent". The effect on WBUR may be minimal in any event. WCRB's fare is essentially mindless...a limited number of pieces repeated over and over again, plus 18th-Century drek by the yard. WBUR's NPR- and locally-produced programming engages the mind, a mis-match for people who place themselves near radios tuned to 102.5 (nobody actually LISTENS to WCRB except for the Boston Symphony broadcasts) and are seeking to be ushered into a permanenty vegetative state. WGBH-FM would appear to be a more likely beneficiary than WBUR, except that for the most part, their programming is far more adventurous than WCRB audience members could take.