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"here comes santa claus...here comes santa claus..."

J

jerry85303

radioinsight.com is reporting...

There’s still 111 days until Christmas, but we may have our first entry in the All-Christmas music microformat for 2013.

Clear Channel’s 100.9 (Translator K265CA) Albuquerque is now “Santa 100.9” via 104.1 KTEG-HD2 Santa Fe. The translator recently completed its upgrade to 250 watts from Sandia Peak giving it a signal comparable to a Class A FM.

INSTANT INSIGHT: Normally we’d expect a Christmas microformat this early in the season to likely be a short-term deal, however when you add translators to what is already a market with more signals than normal we can easily see Clear Channel going for the publicity it will get by starting Christmas music before the Fall book even begins.

MY 'NOT SO INSTANT" INSIGHT: Santa wanted to have his operation set up in the Duke City in time to take in the New Mexico State Fair, plus the International Balloon Fiesta :) Ok Santa...red or green? Oh wait...it's "Christmas" :)
 
Insane!

WHAT?!? Are you kidding me?! Labor Day just ended and Halloween is a month and a half away! Insanity by KTEG!

-crainbebo
 
Well first, the Halloween stuff went up in the stores before Labor Day. My guess is that the candy would get more than a little stale by Halloween :)

My recollection is that the LA Basin has been typically pegged at 80 signals for 13 million people. A quick count on Radio-Locator (not very scientific) is 60 AM/FM signals (counting translators twice, but not HD-2) for what may be less than 1 million.

So no doubt that Albuquerque is way 'over-radioed'. Which means that a station needs to do something to distinguish itself from the pack or find a format that is not being done elsewhere.

Maybe it is the altitude, or maybe a radio person looks at Sandia Crest and says 'What a great place to put a transmitter' and being very optimistic about the listenership.

Speaking of New Mexico optimism, look up KXNM and figure the size of their audience :)
 
Albuquerque has had the most stations per capita since the late-80's. At one point in the mid-90's, it also led the nation in format changes. The large number of stations is a lot of why that happens. The pie is only so big and hasn't changed much, and they keep dividing and dividing it. Salt Lake City and Colorado Springs, by the way, have the second and third most stations per capita.

As for KXNM, it covers a lot of area for what it is, but, yeah, there aren't a lot of people there. However, it's also a non-commercial station operated by a community foundation. That alone may sustain it while a commercial station covering the same area would flame out quickly.
 
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