I can't believe market #5 is still without smooth jazz. The winter books that just came out this week show smooth jazz stations in 8th place in Deroit, 5th in Chicago and 1st in San Diego. I understand that these are 12+ numbers but when you can pull over a 5 share it seems to me that someone out there would want to flip to sj. Is the format too expensive? Trip a day etc?
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Here I go again...
- Thread starter jeffdfw
- Start date
I am in so much agreement with you it isn't even funny. Thankfully, I can still listen to SmoothJazz107.5 on the 'Net.
I was in Austin this past weekend and they have a channel on 107.1 or 107.3 I think, and on Sunday morning they were playing Art Good's Top 20 Smooth Jazz countdown. At least I got to hear some Smooth Jazz for a while on a real radio station.
Think I'll have to either buy an HD radio or XM or Sirrus very soon. Over the air stations in DFW just SUCK !!
I was in Austin this past weekend and they have a channel on 107.1 or 107.3 I think, and on Sunday morning they were playing Art Good's Top 20 Smooth Jazz countdown. At least I got to hear some Smooth Jazz for a while on a real radio station.
Think I'll have to either buy an HD radio or XM or Sirrus very soon. Over the air stations in DFW just SUCK !!
C
CW
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JayDavis said:
If you think about what you said, buying an HD radio is an oxymoron
jeffdfw said:
I think it has been stated a few times that the issue the smooth jazz format has been facing -- like oldies and classic rock -- is that the audience is aging. An old R&R article 3/4ths down this page...
http://www.radioandrecords.com/Formats/News/Smoothjazz_News.asp
...shows last spring, a couple of months before KOAI's flip to KMVK, KOAI was #14 12+, but 16th 25-54 and 10th 35-64. The math on that would suggest, a big chunk of KOAI's audience was 50+ (the other smooth jazz stations listed follow the same pattern...rank in 35-64 higher than 25-54).
And has been discussed many times, fair or unfair, agree or disagree, reality finds advertisers don't value people in their 50s and older since they are harder to convince to buy what is being advertised (and thus it takes more ad impressions to do it, so it much more easier to target younger listeners, which makes them more desirable --- and thus 25-54 being the sacred demo).
Probably satellite is the way to go for formats that don't appeal to most <=50 year olds like adult standards, smooth jazz, classical, jazz, 50s/60s oldies, black gospel, etc. They can survive there since they aren't dependent on advertisers, but rather than subscription fees as revenue. Either that or broadcasters have to come up with a different model. Religious stations manage to thrive basically since their listeners subscribe to them via sending "love gifts" to the ministries owning them or buying time on them. Apparently, commercial standards WJIB 740 in Boston stays on the air commercial-free -- using a combination of leasing out some hours and taking in listener donations.
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