http://www.adweek.com/tvspy/the-nielsen-rankings-for-2017-are-out/177395
This link shows top 10 TV markets.
This link shows top 10 TV markets.
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Here is the 2017 DMA rankings by Nielsen
- Thread starter Y2kTheNewOldies
- Start date
Unfortunately, my market of Memphis fell out of the top 50 for the first time in history☹️
There are people here more knowledgeable about TV markets than me, but I wonder how long some of the smallest markets will survive. As ownership continues to consolidate, I could see scenarios like this:
1. North Platte becomes part of what I'll call Greater Nebraska aka Lincoln-Tri Cities with Gray owning the NBC affiliations in North Platte and Lincoln-Tri Cities as well as the CBS affiliations. (1a. Will Lincoln and the eastern part of the market split off from the rest of market to the rest as Lincoln continues to grow?)
2. Ottumwa-Kirksville merges with Quincy-Hannibal. Sinclair's KTVO Kirksville with ABC 3.1 and CBS 3.2 is a mirror image of Sinclair's KHQA Hannibal-Quincy with CBS 7.1 and ABC 7.2 All it would take is the QNI mothership WGEM deciding to buy Ottumwa's KYOU, then FOX and NBC would be under common ownership. Currently KYOU is only carrying FOX of the major nets and not NBC.
St. Joseph MO and Mankato MN seem to have a lot in common. Both are wedged next to much larger markets, both were single station markets that added extra affiliations either on subs of the main channels or on LDs, much like Lima OH
1. North Platte becomes part of what I'll call Greater Nebraska aka Lincoln-Tri Cities with Gray owning the NBC affiliations in North Platte and Lincoln-Tri Cities as well as the CBS affiliations. (1a. Will Lincoln and the eastern part of the market split off from the rest of market to the rest as Lincoln continues to grow?)
2. Ottumwa-Kirksville merges with Quincy-Hannibal. Sinclair's KTVO Kirksville with ABC 3.1 and CBS 3.2 is a mirror image of Sinclair's KHQA Hannibal-Quincy with CBS 7.1 and ABC 7.2 All it would take is the QNI mothership WGEM deciding to buy Ottumwa's KYOU, then FOX and NBC would be under common ownership. Currently KYOU is only carrying FOX of the major nets and not NBC.
St. Joseph MO and Mankato MN seem to have a lot in common. Both are wedged next to much larger markets, both were single station markets that added extra affiliations either on subs of the main channels or on LDs, much like Lima OH
1. Wont happen. If it does then Gray would have to sell KNOP unless they make it a satellite station of their NBC in Lincoln/Grand Island. The only reason Gray can own 2 of the top 4 in Lincoln/Grand Island is because they used a failing station waiver to get KSNB (4) and then when they bought Hoak they used that loophole (already owned KOLN/KGIN and now KSNB) to put NBC on there. North Platte has all the nets.
CBS is KOLN/KGIN via LP station (news and commercials different)
ABC is a translator of KHGI Hastings/Grand Island
NBC and FOX are from the forementioned KNOP
PBS is state run
2. If they merge then you're back to the common ownership issue. The only way the FCC would allow it is if one station was the "mothership" and the other was a satellite (nothing different except maybe commercials or a snippet of a newscast)
3. Mankato that rumor has been around for 30+ years. Never will happen (I live in Minneapolis and formerly lived in Kato). Minneapolis market is huge to begin with and they dont cover 80% of the market for news unless its a catastrophoic event. The only reason Mankato gets coverage on Minneapolis stations is the 2-3 weeks when the Vikes have training camp there. United Communications is hell bent on keeping KEYC going and they even filed something a couple minths ago to get WCCO (CBS Mpls), KMSP (FOX) and KAAL (ABC Austin) pulled from cable due to low viewership
Dated back in February
United Communications' KEYC/12 (Mankato) has filed a petition for special relief with the FCC that could result in some out-of-market stations being dropped from cable systems in Mankato and several other cities. KEYC is the only station in the small four-county Mankato market. It carries CBS and FOX, but has to compete with the Minneapolis CBS and FOX affiliates on cable systems. United's filing says a Nielsen Media study found WCCO-CBS (Minneapolis), KMSP-FOX (Minneapolis), and KAAL-ABC (Austin-Rochester) no longer meet the "significantly viewed" threshold of over-the-air viewing in Mankato, North Mankato, and some other communities, and that MyNetworkTV affiliate WFTC (Minneapolis) no longer meets the threshold in North Mankato. "Significantly viewed" status is generally required for cable systems to carry out-of-market stations. If the petition is approved, cable systems in Mankato and other communities could be forced to drop the stations from their lineups. ABC and NBC feeds from Minneapolis would continue to be available
BTW...the only reason KAAL is brought into the mix is they carry some syndicated shows (mainly Live with Kelly) that KEYC carries too.
St Joe has NBC coming soon so that gives them 3 of the big 4 (no CBS) and CW.
CBS is KOLN/KGIN via LP station (news and commercials different)
ABC is a translator of KHGI Hastings/Grand Island
NBC and FOX are from the forementioned KNOP
PBS is state run
2. If they merge then you're back to the common ownership issue. The only way the FCC would allow it is if one station was the "mothership" and the other was a satellite (nothing different except maybe commercials or a snippet of a newscast)
3. Mankato that rumor has been around for 30+ years. Never will happen (I live in Minneapolis and formerly lived in Kato). Minneapolis market is huge to begin with and they dont cover 80% of the market for news unless its a catastrophoic event. The only reason Mankato gets coverage on Minneapolis stations is the 2-3 weeks when the Vikes have training camp there. United Communications is hell bent on keeping KEYC going and they even filed something a couple minths ago to get WCCO (CBS Mpls), KMSP (FOX) and KAAL (ABC Austin) pulled from cable due to low viewership
Dated back in February
United Communications' KEYC/12 (Mankato) has filed a petition for special relief with the FCC that could result in some out-of-market stations being dropped from cable systems in Mankato and several other cities. KEYC is the only station in the small four-county Mankato market. It carries CBS and FOX, but has to compete with the Minneapolis CBS and FOX affiliates on cable systems. United's filing says a Nielsen Media study found WCCO-CBS (Minneapolis), KMSP-FOX (Minneapolis), and KAAL-ABC (Austin-Rochester) no longer meet the "significantly viewed" threshold of over-the-air viewing in Mankato, North Mankato, and some other communities, and that MyNetworkTV affiliate WFTC (Minneapolis) no longer meets the threshold in North Mankato. "Significantly viewed" status is generally required for cable systems to carry out-of-market stations. If the petition is approved, cable systems in Mankato and other communities could be forced to drop the stations from their lineups. ABC and NBC feeds from Minneapolis would continue to be available
BTW...the only reason KAAL is brought into the mix is they carry some syndicated shows (mainly Live with Kelly) that KEYC carries too.
St Joe has NBC coming soon so that gives them 3 of the big 4 (no CBS) and CW.
No, I didn't make myself clear re: Mankato and St Joseph. With strong single-station ownership in both of those markets, and being aggressive with adding big 4 nets for their subs and LDs, I'd agree with you: neither market will be going away.
Ottumwa-Kirksville and Quincy-Hannibal could very well end up as mothership-satellites. (Had KTVO gone with a better tower contractor for their 2 kilofooter in the 80s, the two markets would already be merged.)
Ottumwa-Kirksville and Quincy-Hannibal could very well end up as mothership-satellites. (Had KTVO gone with a better tower contractor for their 2 kilofooter in the 80s, the two markets would already be merged.)
http://www.nielsen.com/content/dam/...udio/market_populations_and_rankings_2016.pdf
Heres the list from 2016 both Radio and TV DMA's listed here.
Heres the list from 2016 both Radio and TV DMA's listed here.
Isn't KHQA-DT2 a semi-satellite of KTVO and KTVO-DT2 a semi-satellite of KHQA?
Note that the 48 PPM only have MSA measurement and there is no radio TSA or DMA. The diary markets may have both a MSA and TSA. Television has DMA areas.
At least Honolulu moved up slightly, given the sudden increase in Hawaii's population, especially in the City & County of Honolulu.
Sadly Mankato is just a 1 station market (CBS main, FOX SD sub). There are no other TV allocations for Mankato. Most folks in Mankato (unless you are in downtown Mankato) with outdoor antennas aim them west at the co-op towers about 25 miles away that gives them Mpls stations and some off beat cable stations (Luken nets, BizTV, AMGTV...but they do carry CTV2 from Canada)
I do not understand how Nielsen comes up with those figures. They all
seem underestimated to me. Some are a little underestimated and others
are a great deal underestimated.... Phoenix is listed at just over 1.8
million but the Maricopa County population is more than double that.
That also does not include those outside metropolitan Phoenix which also
view Phoenix television.
seem underestimated to me. Some are a little underestimated and others
are a great deal underestimated.... Phoenix is listed at just over 1.8
million but the Maricopa County population is more than double that.
That also does not include those outside metropolitan Phoenix which also
view Phoenix television.
They explain how at the Nielsen website. DMA is Designated Market Area, measured by TV HOMES, not people.
So while the population of the NYC Metro is more than 16 million, there are 7 million TV homes in the DMA.
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Sadly Mankato is just a 1 station market (CBS main, FOX SD sub). There are no other TV allocations for Mankato. Most folks in Mankato (unless you are in downtown Mankato) with outdoor antennas aim them west at the co-op towers about 25 miles away that gives them Mpls stations and some off beat cable stations (Luken nets, BizTV, AMGTV...but they do carry CTV2 from Canada)
It is surprising that Mankato didn't sprout some translators not unlike the former situation in Ottumwa where KTVO's ABC was supplemented by CBS and NBC from Des Moines. At least the ownership structure with the St James translators has held up. The largely donation-based model used by Ottumwa's translators (OATS) proved unsustainable and today the only translator left is the one owned by Iowa Public Television.
Too bad more people don't know that as if they did that would prevent many arguments on other websites such as last year on a site about theme parks some doofus just couldn't understand why Des Moines has a rather large amusement park while Phoenix is stuck with Castles & Coasters ( a park which is not that much bigger than an average carnival ) when Phoenix is a bigger DMA. A years ago I saw a post from a woman who was "confused" as to why Saks Fifth Avenue had closed their only Denver location while the Saks in Richmond, Virginia is still open since Denver is the bigger DMA. In this case I did send her a private message telling her that those DMAs from Neilsen is about the number TV homes in a particular area and not about people population and quality of life and that those DMA rankings have nothing to do with Saks fifth Avenue business decisions.. She still didn't get it !!
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At least Phoenix has Castles and Coasters! Some large metro areas have no theme parks at all (Houston, Memphis, Nashville, Portland (OR), New Orleans, Miami, Indianapolis, Raleigh-Durham; Detroit, Columbus (OH), and Boston don't count as they have major theme parks in easy day trip distance).
Also, DMA =/= metro area. Usually DMAs cover more area than metro areas, but there are some exceptions
Actually a lot of those cities have theme parks within a day's drive. I drove from Miami to Disney World in about five hours. Memphis, Nashville, and Indianapolis are close to Kentucky Kingdom and Dollywood. Raleigh is five hours from Dollywood. One of the issues with theme park construction is the high cost of land and taxes near major population spots. It gets prohibitively expensive.
The Phoenix DMA is the northern 2/3 of Arizona, save for most of the Navajo Nation. The Salt Lake City DMA is the entire state of Utah and the NE part of Nevada. The Albuquerque DMA is almost the entire state of New Mexico, save for the SE part that borders El Paso, and also includes much of the Navajo Nation in AZ.
When the DMA is the same as the MSA generally is when various DMAs are close to each other so there is no underserved or unserved area surrounding the DMA.
Portland, OR actually does have it's own theme/amusement park. It's called Oaks even though it is quite small. Indianapolis is close to Holiday World and Cincinnati's Kings Island and Raleigh isn't that far from Charlotte's Carowinds, Williamsburg's Busch Gardens and Richmond's Kings Dominion. With Houston..I believe there are plans currently underway to build a park there though it won't be on the same level as what Astroworld was. Columbus, Ohio has Zoombezi Bay a theme/water park combo which is attached to the Columbus Zoo.
Going back to those DMAs...could a group of stations get together in a particular market cry foul and force Neilsen to make a change ?? For example over the years I have read postings by others ( especially on DCRTV ) that the Washington, DC market is too big so if the Baltimore stations believe that as well could they force Neilsen take say Frederick County, Maryland away from the DC DMA and give it to Baltimore ??
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