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Here they are: Philly Summer 2006 ratings

When you compare the MMR explosion, to the YSP implosion, doesn't that make you think CBS is all F'd up. Or are they using the tired excuse, Kidd is tops in his category and the station is up with a certain demo. Bottom line, YSP is failing and will continue to fail with the crap they are spitting out. Blow them up now and go Heavy Alternative 24/7/365. Rock is higher than all the urban formats on this screwed up bias Philly dial, I guess Mayor Street controls the airwaves with his politically messed up logic. BTW, R1 and CC are Racist Anti-Rock companies, and the bros bitch and moan about Entercom in Boston, the loudest wheel gets the most oil I suppose. [EDIT]

[EDIT--inflammatory]
 
A quick line from RadioandRecords.com:

while Kidd Chris’ afternoon show also dove in [the men 18-34] demo, 11.9-6.3.
Click to expand...


Doubt we will be hearing any crap from the KC fans for a while :)
 
WOW! Rumba actually LOST ground when Cheap Channel dumped Sunny.

Same thing with 106, altho' not to the same extent.

WTG, CC! We laugh at you.
 
OK... here's my take...


B101- Steady... just solid overall.
WDAS- 107.Who? Great book for them.

Power/Beat/Wired- Was it just REALLY bad diary placement last book? Seems to be, as all 3 are up in some fashion.

Q102- Good book for them... bouncing further ahead of Wired. Is it for good, or just a good book?

WMGK- Getting torn apart by Ben and MMR? The Hawk going away may give them a boost, so we won't see changes for a while... but could it be time to tinker?

Praise- Just general fluctuation?

Free FM- Anyone on the panic button yet?

WPEN- I think I feel a pulse doctor.


I'm a little surprised with WIP taking a hit. With the Phillies run, and the Eagles kicking back in. I know they don't carry either team, but the buzz is about. The Flyers... well... it's gonna be a building year... dunno what ratings they'll bring in.

and finally... Rumba/Philly:

Way too early to determine. I just don't like how Phillys is considered a Hot AC. Just a personal rant :p
 
I hope GM does a better job with the yet to be reborn WJJZ at 97.5 than they do with their unique format on Titanic 102.9. Philly's only station with the 'Predictable, Sleepy, Classic Soft Rock Hits Format' format. I don't think flipping 97.5 will help them. At least not out here where we get classic rock/hits on WODE, WTHK, WFKB and the creme de la creme WRFY. They all do it better than MGK. When WTHK goes, we've still got the other 3. Plus we have smooth jazz back. Anywhere in the PA suburbs you can get some or all of these alternatives to MGK.
 
In regards to the ratings for 104.5 and 106.1: are the numbers based on their current formats, their former formats only, or both?

I'm asking this seriously, and looking for serious answers from those who are well-informed. Please do not hijack this thread with posts that mean nothing to the discussion. Thank you.
 
The Summer book is July,Aug,September.The stations you referred to made their changes in mid August.
 
Power/Beat/Wired- Was it just REALLY bad diary placement last book? Seems to be, as all 3 are up in some fashion.
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Depending upon one's opinion of rap/hip-hop, that could have been "good diary placement" last time around :)

Seriously, every book is "bad diary placement". For the few remaining ARB diary apologists around here, how can you look at WXTU's loss of more than two-thirds of a 12+ share and tell me with a straight face the methodology's not half bad? There's no other country station here. Are we to believe those thousands of country listeners just suddenly stopped listening to country radio between Spring and Summer? Sure, terrestrial radio is losing listeners every day but THOSE LISTENERS aren't leaving THAT quickly... If I'm missing something big here, someone please set me straight...

Interesting to note that in its last book, WJJZ managed to just make the top ten 12+ despite essentially being "off the air" for the last few weeks of the survey period. Had the station survived the entire book, it probably would have fared even better.

I hope GM does a better job with the yet to be reborn WJJZ at 97.5 than they do with their unique format on Titanic 102.9. Philly's only station with the 'Predictable, Sleepy, Classic Soft Rock Hits Format' format.
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I hope you're not suggesting WMGK is the only station in town that's "predictable and sleepy"! Granted, the station is sounding kind of tired these days, but being predictable is how most American music radio stations achieve ratings success. Idiots would rather hear "Sweet Home Alabama" or "More Than A Feeling" than anything adventurous. I know a lot of radio observers have a hard time understanding this, but the programmers are all well aware. (Hence, radio we find crappy lives on for the time being.)

No, losing The Hawk won't set Greater Media's world on fire for WMGK, but it should help a bit. Add the few points Hawk was scoring in the Philly metro to what 'MGK averages, and it'll definitely make the station a force to deal with 25-54. Since Hawk tends to skew slightly younger ratings-wise (though the stationalities are similar), it may help the lower end of the demo even more for 'MGK.

I don't think flipping 97.5 will help them. At least not out here where we get classic rock/hits on WODE, WTHK, WFKB and the creme de la creme WRFY. They all do it better than MGK. When WTHK goes, we've still got the other 3. Plus we have smooth jazz back. Anywhere in the PA suburbs you can get some or all of these alternatives to MGK.
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I'm not exactly sure where "out here" is, but the stations you mention (is WFKB that new 107.5?) don't have to contend with either major-market competition or having to "protect" in-cluster sister stations by "dumbing down". How exactly do these stations "do it better" than WMGK? I'll never, ever, ever understand why so many folks see The Hawk as this great classic rock oasis. It is an extremely tightly-formatted (remember, that's not necessarily a bad thing), heavily researched, very typical classic rock station. The new 107.5 in Reading sounds pretty much the same way. Again, radio-wise this is good but I'm shocked to keep hearing the music lovers singing the praises of this station. I cannot receive WODE. Y-102 is an entirely different story. A pleasure to listen to (for me, relative to the rest home that is terrestrial music radio today) but it wouldn't last two seconds as a major-market Philly station being that unfocused. A shame, yes, but I think unfortunately true. (Sometimes I listen to 'RFY and find myself amazed the station is owned by Clear Channel.)
 
Great analysis, George. Thorough and insightful.
Too bad you don't have a PD who can nominate this post for an award so you can start to decorate the walls of the hallway to bathrooms in the "Sonicset Building."

Are there still people who defend the diary-panel method (even inside Arbitron)?
Since New Castle, Salem and Cecil Counties are in the Philadelphia TSA, I hope those counties will be included in the PPM test. Some people might be in for a shock.
 
Rockin Rob said:
WOW! Rumba actually LOST ground when Cheap Channel dumped Sunny.

Same thing with 106, altho' not to the same extent.

WTG, CC! We laugh at you.
Click to expand...

Keep in mind, you can't really look at the broad 12+ numbers for 104.5 - the market is only 5% Hispanic to begin with. 12+ numbers are just that - everyone (white, black, Hispanic, and the big money group: "other") over the age of 12. To find out how the station is really doing, you need to look at the Hispanic-only numbers (and even there, Hispanic/English and/or Hispanic/Spanish). In the Hispanic numbers, WEMG, WUSL, and Wired do really well. Who knows, maybe Wired now needs to be more concerned about 104.5 than Q102. Certainly something to watch over the next few months.
 
Rockin Rob said:
WOW! Rumba actually LOST ground when Cheap Channel dumped Sunny.

Same thing with 106, altho' not to the same extent.

WTG, CC! We laugh at you.
Click to expand...

The fate or success of CC's new stations can't be determined yet, since they weren't in their latest formats the whole summer.
 
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