> What do you folks think of this as a format? (click on
> link)
>
>
http://www.zapoleon.com/zms/RNG/RhythmNGold.html
Aside from the fact that Guy has the audio turned up WAY TOO LOUD on his demo ...
It's an interesting concept, but one that has a few possible pitfalls.
1. It needs to be in a market that has a relatively high percentage of listeners for whom classic R&B and Disco is attractive. In many markets, especially ones where drawing Hispanic listeners is crucial, the music will need to be tweaked substantially. (The good thing is that Guy Zapoleon is probably one of the best people to do that kind of tweaking.)
2. The format is presented as a next generation of sorts to the Jammin' Oldies format and then makes the point that a tight playlist and "unfamiliar" songs doomed that format. Usually, it is a too-deep playlist that results in lesser known titles being part of a format: Exactly what do they mean?
3. More importantly, if songs from the 70s and 80s are treated as the currents and recurrents, with music scheduled as if it were a CHR, how long before burnout occurs?
This has the potential to be a format that could survive for several years before dropping, or it could be a flash in the pan. Its odds are increased by Guy's involvement, but without knowing the approximate library size, I wouldn't proclaim it the latest improvement since Todd Stolz invented Top-40.<P ID="signature">______________
</P>