Mark said:
Viewer ship won't produce quality, the problem is threefold.
Viewership won't ALWAYS produce quality ("24" is a good example) but it will reward more "good" quality than poor. Simply look at the history of TV programs from the 1950's onward and you will notice the better quality shows always last longer than the others.
Mark said:
We need LESS common ownership to produce more diversity.
A great idea in principle but given the astronomical cost of production these days, it ain't gonna happen.
Mark said:
Second we need limited amount of commercials per half hour. Infomericals are a cash cow and kill the entertainment and quality value of TV.
We were talking about program quality and not the number of commercials. Unless you are prepared to PPV what we now call "free TV" the commercials will continue and become more prevalent. More insidious means of advertising will continue to proliferate like product placement and the like. There ain't no free lunch.
And I doubt anyone here considers infomercials an actual "program" although it could be argued some infomercials are more entertaining than some "real" programs. In any event, simply hit the "off" button when they are broadcast or don't buy their products and they will disappear.
Mark said:
Lastly we need to redo the public domain law. There is no reason for anyone to have rights once they are dead. For instance, the Three Stooges are marketing cash cows but they are dead. There is no logical reason for the families to be able to cash in on their likeness. This is what life insurance is for. If I write a program for my company they keep it. If I am drawing business in they insure me. Once a person is dead it should fall into public domain. Otherwise 20-25 years is enough for TV shows.
There is some merit to reducing the time period for public domain but.....let's say you worked your whole life to produce a product (yourself) and, like obtaining other real property, you wanted to pass the value along to your heirs. Shouldn't it be reasonable to do so? Why should you or I obtain our entertainment for free simply because the creator is no longer living? Like the restructuring of music licensing there should be a reasonable price point making it "affordable" for a protected brand to become public domain - but not necessarily totally free.
Mark said:
The biggest problem is actors and writers have outpriced themselves.
Actually, it is the producers who are attempting to make money on their projects who place the value on an actor. If a given actor doesn't have box office appeal he/she won't make the money.
Mark said:
Sure in the old days companies got rich, not actors or writers, but they didn't suffere like those of us working at WalMart. It's totally foolish that an actor can be on one hit show and retire with millions. A singer has one hit single and can push in millions.
Not entirely true. The history of film indicates there were many people involved with film making in the early days who got paid quite well for their contributions. Obviously, the stars received the most money because they attracted the most customers. Your working at Walmart probably doesn't bring in the number of customers that Errol Flynn attracted to the movie theaters back in the 40's. Ergo, he made much more than you do. It is simple economics. If you want more money you need to attract more business - no matter what business you are in.
As for the notion that one hit, music or film, will make an entire career - that is largely fantasy. While a single song might make many millions for a record company it will never make an entire life's work for the singer. You need a track record to become a top performer and not many, if any, one-hit-wonders will do it.
Mark said:
This kills the drive and incentive to create. Once the money rolls in, there is no point to it.
Actually, this is exactly the drive and incentive for most performers. Once they achieve initial success, and the money isn't the main attraction, they then must satisfy their egos by continuing to perform and create. I can't think of very many performers who quit early to simply enjoy their money.