I was going through YouTube posting up heritage mixes from 98.7 Kiss-FM in New York, in the mid 80's, where they had their "Kiss Mastermix" shows. In one of the mixes I heard UTFO's "Roxanne", which was the big rap/hip-hop track in its day. However, at the middle of the track, they went into a "rap" about Kiss-FM and was rhyming on the DJ's there (Yvonne Mobley, Charlie Burger, Chuck Leonard, G. Keith Alexander, etc.). It was a special "station" cut done for Kiss-FM. I also remember hearing similar cuts like this on WBLS, '92/KTU back then.
It was definitely a throwback hearing that
but it also made me wonder where that type of "marketing" went? Unless there's someone doing something like this now, it has been a LONG time since I've heard a track custom made for a radio station to promote the station as well as the on-air personalities. Maybe it's "corny" to do something like that now but back in the days it was actually pretty cool...as if the artists had recognized the "local connection" between the listeners of the station and the on-air staff. Perhaps? I don't know and that's why I bring it up here.
Just like having a Spanish track of a current song (Like "Good Times" and "Ain't No Stopping Us Now" back then)....hmmmm.
It was definitely a throwback hearing that
Just like having a Spanish track of a current song (Like "Good Times" and "Ain't No Stopping Us Now" back then)....hmmmm.