M
mainer3223
Guest
I was driving to the store today, just to click on WMEX. No doubt, they are changing, but when and exactly to what extent still remains the question.
I noticed that the new name will be somewhere along the lines of "X106." Which is still a good transition for the calls, I have to give them that one. The calls "WMEX" will really not make too much sense for the children of the 80's and 90's (as that is the rumor of the format change...80's and 90's music). Most of that generation won't know about the WMEX you and I grew up with, so "X106" is a perfect fit if you don't plan of changing the calls, in my opinion.
One thing I've mentioned when the rumor first came out was the fact that WMEX needs to provide a perfect (or damn close to perfect) transition to work well, competing against "The Bay" and WERZ. Now I don't think competing against WERZ will be so much of a problem, considering they are choking themselves to death. They also have the "much younger" demo anyway...you know, those 14/15 year old girls running around to nail polish stores weeknights with their mothers listening to WERZ. On the other hand, you have a growing "demon" with The Bay. Here's the thing, The Bay is no doubt growing popular in the seacoast. While WERZ tends to keep choking themselves, The Bay has taken much of their demo away. It also hammers them in the morning time, now with a very respectable morning personality, who used to be on WQSO during middays. In my mind, it's VERY vital WMEX makes a smooth and powerful transformation from playing oldies (which has/had little chance of competing with WQSO) to a format that is in the general age group of two other known seacoast stations.
I'd love to see WMEX do it. However, I have to say, what I heard today did kind of make me sick. It was a mixture of the "Oldies 106.5" liners and a mixture of "X106" liners. With all due respect, was Gary James holding a bottle in one hand, and smoking a fattie in another when he did this??? I can't think of anything else! You really have to do it all at once. WMEX was also playing the typical oldies they've played since they have started (including 50's doo wop) all to go from that song into songs like Hungry Eyes, and Sweet Dreams. (Pause for a sec...I am puking).
I have much hope and desire to listen to X106. The liners for it sound like a station you would have listened to in the 80's, and it sounds great!! I have to give them that. I just hope they see that when you reprogram a radio station, go all the way...make it sound good!! Pig Slam the hell out of the two stations going against your will to succeed with your new format. Shock the living hell out of everyone. I could be wrong, but that's how I'd run a station here. Rochester-Dover-Portsmouth is a good enough market, and if stations are going against each other, nail them with all you got.
Cheers to all!
And best wishes for a potentially good seacoast radio station...again.
Lenny
I noticed that the new name will be somewhere along the lines of "X106." Which is still a good transition for the calls, I have to give them that one. The calls "WMEX" will really not make too much sense for the children of the 80's and 90's (as that is the rumor of the format change...80's and 90's music). Most of that generation won't know about the WMEX you and I grew up with, so "X106" is a perfect fit if you don't plan of changing the calls, in my opinion.
One thing I've mentioned when the rumor first came out was the fact that WMEX needs to provide a perfect (or damn close to perfect) transition to work well, competing against "The Bay" and WERZ. Now I don't think competing against WERZ will be so much of a problem, considering they are choking themselves to death. They also have the "much younger" demo anyway...you know, those 14/15 year old girls running around to nail polish stores weeknights with their mothers listening to WERZ. On the other hand, you have a growing "demon" with The Bay. Here's the thing, The Bay is no doubt growing popular in the seacoast. While WERZ tends to keep choking themselves, The Bay has taken much of their demo away. It also hammers them in the morning time, now with a very respectable morning personality, who used to be on WQSO during middays. In my mind, it's VERY vital WMEX makes a smooth and powerful transformation from playing oldies (which has/had little chance of competing with WQSO) to a format that is in the general age group of two other known seacoast stations.
I'd love to see WMEX do it. However, I have to say, what I heard today did kind of make me sick. It was a mixture of the "Oldies 106.5" liners and a mixture of "X106" liners. With all due respect, was Gary James holding a bottle in one hand, and smoking a fattie in another when he did this??? I can't think of anything else! You really have to do it all at once. WMEX was also playing the typical oldies they've played since they have started (including 50's doo wop) all to go from that song into songs like Hungry Eyes, and Sweet Dreams. (Pause for a sec...I am puking).
I have much hope and desire to listen to X106. The liners for it sound like a station you would have listened to in the 80's, and it sounds great!! I have to give them that. I just hope they see that when you reprogram a radio station, go all the way...make it sound good!! Pig Slam the hell out of the two stations going against your will to succeed with your new format. Shock the living hell out of everyone. I could be wrong, but that's how I'd run a station here. Rochester-Dover-Portsmouth is a good enough market, and if stations are going against each other, nail them with all you got.
Cheers to all!
And best wishes for a potentially good seacoast radio station...again.
Lenny
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