Re: Cumulus was wrong and will lose this one
I think you have summed up the whole situation very well. Today it was in the news that a complaint will be filed with the FCC. Will the FCC think Slick's stunt was funny? I think not. Lew better get his checkbook ready.
Toby Williams
Ten Spot, KY
> I did not hear slicks oldest "fake contest" in the book nor
> have I talked to Slick or JJ but here is what I know for a
> fact after talking with friends at Cumulus.
>
> 1)Slick promoted the "100 grand" giveaway.
> Almost 8 hours before the "contest" was done. Are the
> managers at cumulus a sleep at the wheel or what? If that
> happened here in natti someone would have called and asked
> questions.
>
> 2)Slick (more then once) was talking about this "life
> changing prize" and "all the things you could buy with the
> 100 grand that hot 102 was giving away" plus he used the
> following words (again more then once).. "cash", "money",
> "its in a big bag next to me", "Wow, 100 grand is heavy" and
> "no joke".
>
> 3)He never mentioned anything about food, taste, candy, or
> candy bar until around 10:45pm. The contest was done and
> over by 10:10pm.
>
> 3)He used a real winner.. who was crying, screaming,
> thanking god and the station. She stated how much she needed
> the money and how this money was going to change her life
> and her kids lifes. It was very very clear she thought she
> had won $100,000! Slick laughed and asked her "what is the
> first thing you are going to buy?" and told the winner she
> "needed to come downtown to the station tomorrow night at
> eight to get her 100 grand", he made a point to tell about
> the bank building the station is located within.
>
> 4)The next morning after getting the family together (the
> night before) and telling her kids that they were going to
> get a new minivan, buy a house with a big back yard and
> change their lifestyles she showed up at the studio. Not at
> 8:00pm but at 8:00am because banks were not open at 8:00pm,
> she went to the bank first and waited for them to open, the
> bank sent her upstairs to the station and she told the
> person working that she was the lady that won the 100 grand
> last night, after a few phone calls by the lady working the
> front desk she was told to come back at 8:00pm to get the
> 100 grand. They never mentioned the candy bar.
>
> 5)When she got home she got a phone call from the GM, he
> left a message on her voicemail which said "I think you
> think you have won $100,000.. but you really won a candy bar
> that is named 100 grand, it was a joke". Again another
> question about cumulus managment.. who leaves a message like
> that on someones voicemail? Hell, our GM would have gone to
> her house or left a message to call him without any details.
>
>
> 6)When she called the GM back said it was a joke and offered
> her $5000 and a trip which in around about way says we were
> at fault, please take this money and go away.
>
> IMHO a stunt like this is not fair to us as broadcasters,
> sure if its done right (which 99% of the time it is) it can
> get the streets buzzing but when it goes wrong and its
> handled like this it makes all of our stations look bad and
> puts a question mark on every contest we do.
>
> If the above information doesn't change your mind on who was
> in the wrong in this case. Here two things to also consider,
> she has 3 kids with one on the way, drives a car from the
> early 80's and really needs this money. Secondly remember
> the GM saying it was all a "joke".. this was and still is
> posted on slicks blog from that night.. in his own words..
> "we are going to make someone 100 grand richer tonight.. no
> joke".
>
> How do you think the 12 people that don't know anything
> about radio or radio stunts will see this? My bet is cumulus
> will lose and lose big or they will come to terms out of
> court.
>
<P ID="edit"><FONT class="small">
Edited by gooberj on 06/26/05 11:58 AM.</FONT></P>
