KTAR. It's all about yelling, and of course those damned "brown people." Honestly, take a look at what they've got: Ankarlo...though I disagree with his positions, he's consistently compelling and an excellent communicator. Mac...not happening at all. Take Kid, remove the "local" angle, and you've got Mac. Glenn Beck? All the way over to the right, thereby canceling half of the available audience in this more than periodically blue state. Beck's also mindless and stale, and I'm not talking about the delay. Plus, he's up against the GOD of neocon radio, Rush F#cking Limbaugh. Genius move by those who wear the not so secret underwear while counting millions. WHAT A JOKE. Wait, wasn't Tony Snow available? This once unique though never perfect station is in free fall. Ankarlo is a keeper. The others who do great radio are Diane Brennan, Jamie West, and Detour Dan. Please make a note of it: none of them host their own shows.
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Here's why "it" isn't working at all...
- Thread starter mrpbp
- Start date
IQ drops by 30 points when listening to Ankarlo…
Meaty topics like the epidemic of "spanking"…
Or other troglodyte meanderings on bogeyman illegals…
Kinder, gentler "victim radio", but "victim radio" nevertheless…
Meaty topics like the epidemic of "spanking"…
Or other troglodyte meanderings on bogeyman illegals…
Kinder, gentler "victim radio", but "victim radio" nevertheless…
mrpbp said:
Yes, for those of you who like west side/west side traffic.
The Master Blogger must go...he's screwed this up more than the Emmis Brain Trust, and believe us that was no easy feat! The current promo asking why Donkeys and Elephants are kept in a zoo is yet one more example of the M.B.'s brillance at alienating all segments of KT'R's audience. Nurse Jeff and I suspect he's a Ron Paul fan and has consumed way too much of that wacky flavored Kool Aid. Eventually TMISU will have to do something and The Master Blogger will take his Blackberry elsewhere!
mrpbp said:
mrpbp:
Glenn Beck is the #3 talker nationwide. What nationally-recognized talker would you recommend for the time-slot to satisfy this periodically blue state?
Consider this snippet from Wikipedia before you answer:
Pew researchers found in 2004 that 17% of the public regularly listens to talk radio. This audience is mostly male, middle-aged and conservative. Among those who regularly listen to talk radio, 41% are Republican and 28% are Democrats. Furthermore, 45% describe themselves as conservatives, compared with 18% who say they are liberal.
If I am Russ Hill, I am going to look for someone who will pull in the most ratings/revenues for the station. Further, I'm willing to bet that Bonneville's market research showed them that Glenn Beck was the smart choice for Phoenix.
As for KTAR being in free fall, the overall ratings trend says otherwise.
KOHS said:
See, that is defeatist "race to the bottom" thinking… …taking aim at a shrinking population segment with total disregard for entire market segments. Democrats | Liberals | Independents | Anarchists | Socialists | Libertarians | (not Republican/Conservative) | etc.… are interested in talk radio but they don't listen because in many markets, there is no option…
…carve up a shrinking segment even further, without capturing millions of potential listeners…
…'tis why iPods and satellite audience will continue to grow and soon a young person will have no concept of AM/FM despite the fact that every house has dozens of radios and it's built in without the need for computer savvy and/or expensive gadgetry…
[/quote]
j henry waaaaaaaaaaugh said:
Hard to know where to start with this one, Henry....
I'll make a few assumptions:
a- You have never worked in radio
b- You are not now or never have been a successful small business owner
c- You have never taken any business classes at a university/college
Here is why I make these assumptions:
a- You pick a target audience that will garner ratings/revenue for the station. Re-read the Pew data and compare KPHX's ratings with KTAR's.
b- You do not cater to the fringe of your audience, or those outside of your target audience (e.g.- Socialists, Anarchists, etc.)
c- Your idea of what KTAR should be doing would put them in the poor house, without an audience
If you think you can do a better job than Russ Hill or any other PD, please, get a job as a PD at a local talk station, or start your own station and prove me wrong. ;D
KOHS said:j henry waaaaaaaaaaugh said:
Hard to know where to start with this one, Henry....
I'll make a few assumptions:
a- You have never worked in radio
b- You are not now or never have been a successful small business owner
c- You have never taken any business classes at a university/college
Here is why I make these assumptions:
a- You pick a target audience that will garner ratings/revenue for the station. Re-read the Pew data and compare KPHX's ratings with KTAR's.
b- You do not cater to the fringe of your audience, or those outside of your target audience (e.g.- Socialists, Anarchists, etc.)
c- Your idea of what KTAR should be doing would put them in the poor house, without an audience
If you think you can do a better job than Russ Hill or any other PD, please, get a job as a PD at a local talk station, or start your own station and prove me wrong. ;D
1. I have done work for radio previously.
2. I own my own business and it has been and is today, successful.
3. I have multiple college degrees.
First, brushing aside the personal attack, let me say you misconstrue my argument totally, and perhaps my hasty post was not constructed for full persuasive power effect…
A. Fact is, that radio audience is in decline, and narrowly focusing on that shrinking pie slice is a virtual guarantee for eventual obscurity…
B. There is a huge market of listenership totally alienated with the conventional terrestrial radio choices available to them. I see you latching on to the "fringes", but my point was aimed at the entire market, not a surgical slice, and especially those not served who disdain the hate mongering and victim radio"™ format… …reckon I could have stated that differently but bottom line is that a huge portion of the market is unserved, and continues to be unserved…
C. Unfair to match KPHX rating with KTAR rating - a legendary, historical station vs. a recent upstart that incidentally is mostly guilty of the same doings as the current market… …KTAR, at present, could feature chickens cackling and still draw higher ratings than most other stations because they've got decades long history of leadership…
D. It takes time to get wide exposure and chance to saturate market. The conservative success stories you allude to were loss leaders for many years, nurtured by wealthy scions until a critical juncture ensured profitability. Many are still financial losers, or are just pieces of a media empire, where cost is no concern, or the accounting books are juggled to funnel dollars between subsidiary company sheets…
E. AM/FM listener market keeps shrinking, yet every house has dozens of radios and it requires no computer savvy and/or expensive gadgetry (yes, I am repeating myself…)
F. Russ Hill and other PD are confined by their ownership and do the best job with the edicts (spoken, unspoken, written or unwritten) ownership calls for… …the fact that Larry Gaydosz has a nightime show illustrates that there are MANY MANY PEOPLE THAT COULD DO A BETTER JOB AT PD…
G. Aside from ratings, radio stations should be serving the public interest, and the FCC, as it was originally chartered, should be enforcing that local communities are served, regardless of political banter, sensationalist fare and corporate syndication issues…
KOHS said:
Just a followup, but your post is the embodiment of everything wrong with radio. It's like if Apple, instead of coming out with the iPod, chose to look at the market research and produce a cookie cutter version, but just higher quality and more popular branding, of an mp3 player. They didn't, they chose to create a new market based on an entirely different experience. Some might not like it and think it overhyped and overpriced and not really much better than the market alternatives. But they can't deny it was a NEW experience, one that created a market via a BLUE OCEAN strategy, as opposed to portioning out crumbs…
But in radio land, the thinking is so small minded, narrowly focused on existing and dwindling listenership… …it's like committing slow suicide… …same thing is happening on AM and FM… …it's total crap, and listeners are voting, leaving it behind in droves. Every day, someone departs, realizing that there is nothing there for them but hate mongers and/or recycled play lists and annoying commercials still done like its 1978. Others, younger, never even tune in, because there is nothing there of quality to entice them. And others drifted away some time ago, and terrestrial radio is just a faint memory…
Meanwhile radio execs, out of touch with the laws of reality, pat themselves on the back for carving up this ever so shrinking audience. Nothing new is tried, no new ideas, just the same old formulaic crap that is so unsatisfactory to even the most ardent of radio fans…
</rant>
J
JeffryOBrien
Guest
That's a relief to read... I was getting the idea that I was whats wrong with radio.
Turns out I am more what's wrong with the idea of radio.
Turns out I am more what's wrong with the idea of radio.
Radio is a sealed tuna sandwich.
Legend City said:
...that's been left out in the sun a couple of hours!
"it" is not working because TMISU keep drinking the Master Blogger's Kool-Aid! That Red vs Blue Thursday promotion is as about as exciting as those Tom Shane commercials!
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